Exploring Conflict, Culture and Identity Questions.

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Sociology – Keith

Topic 3- Exploring Conflict, Culture and Identity Questions

Q1.         Ideology is the transmission of ruling class norms and values as normal via the cultural institutions such as family, education and media. These norms and values justify the capitalism system and give the impression that the capitalist society is meritocratic. For example the education system socialises the working class children to believe that their educational failure is due to lack of ability and effort, when really it is because the capitalist system fails them purposely in order to maintain that they will remain working class and continue with factory work etc. Television also socialises the working class into believing that consensus is the norm and that serious protest about the way society works is ‘extremist’.

Q2.        The mass media socialises the working class into a conformist identity by transmitting the ruling class’ idea that if you work hard you can get on. They convince the working class that they deserve what they have through advertising and popular culture like television, cinema, music and newspapers. For example, the law socialises the working class into believing that it is on their side when in reality it mainly supports and enforces the values of the capitalist ruling class. Television socialises the working class too. It transmits the belief that consensus is normal and programs such as soap operas stop them from noticing the inequalities of the capitalist system. Marxists such as Marcuse see the mass media as part of a culture industry. The idealogical function of this industry is to reproduce class inequality by bringing about false class-consciousness of the working class.

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Q3.        Two effects of ideology on the working class according to Marxists are that it, firstly, socialises them to believe that their position in life is deserved and, secondly, disguises their exploitation by the capitalist class.  These effects mean that most working class people are not aware of their ‘real’ identity as exploited and oppressed workers. Marxists describe this as false class-consciousness. This prevents the working class from challenging capitalism because the ruling class control all the cultural institutions that are responsible for socialising them.

Louis Althusser (1971) argued that the function of these cultural institutions is to maintain ...

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