(b) Outline the reasons why pub owners may find the research in the article above useful.
A pub owner might find this article useful, as by it they can see the actual situation and understand it, for example “7.5 per cent year-on-year growth in sales of regional beers.” This can also help him in the moment he orders the drinks, as if he has realized that regional beers have grown in sales, he might start buying more regional beers, or if he didn’t buy them already, he might start buying them. It can also help him because if he is seeing that he isn’t selling as much beers as before in his pub, he can understand the reason for it.
(4)
(c) Explain the various ways in which a pub owner might seek to collect primary data to complement the data provided in the article.
A pub owner might collect primary data by:
- Doing some questionnaires to its customers. With questions such as if the environment of the bar makes them comfortable, if the bar staff have been respectful, etc.
- Get small groups of customers, and ask some questions to them, make they say their opinions about the pub or make them answer a questionnaire.
- Pub owners could also do IT-based research and find out, for example, the patterns and trends in sales in other pubs. They can also make customers answer questions or give their opinions about the facilities.
Finally,
- The pub owner could observe (and therefore get data of) how his clients react, what they order, etc.
(7)
(d) Analyse the potential usefulness of the data provided in the article for the pub owner.
The article might help the pub owner to decide on buying, for example, more regional beer and champagnes, as the article has told us that this are increasing in sales. By this it might help the pub owner also to think more precisely about what to order, in order to increase he pubs profits. On the other hand, this article may not be as useful as we think, as it’s made in general, so it might not apply to every single pub, and depending on the city, the products that they say that have increased in sales may vary.
(5)
Silvia Sans
