• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Case Study: Beer sales plunge as Britons stay at home

Extracts from this document...

Introduction

Pg. 60 Case Study: Beer sales plunge as Britons stay at home (a) Is the research referred to in the article primary or secondary research? It is secondary research, as all the information that they use has already been gathered by the BBPA (British Beer and Pub Association), so they simply use what the BBPA found out, they didn't have to go and find out the information themselves. (4) (b) Outline the reasons why pub owners may find the research in the article above useful. ...read more.

Middle

It can also help him because if he is seeing that he isn't selling as much beers as before in his pub, he can understand the reason for it. (4) (c) Explain the various ways in which a pub owner might seek to collect primary data to complement the data provided in the article. A pub owner might collect primary data by: - Doing some questionnaires to its customers. With questions such as if the environment of the bar makes them comfortable, if the bar staff have been respectful, etc. ...read more.

Conclusion

(7) (d) Analyse the potential usefulness of the data provided in the article for the pub owner. The article might help the pub owner to decide on buying, for example, more regional beer and champagnes, as the article has told us that this are increasing in sales. By this it might help the pub owner also to think more precisely about what to order, in order to increase he pubs profits. On the other hand, this article may not be as useful as we think, as it's made in general, so it might not apply to every single pub, and depending on the city, the products that they say that have increased in sales may vary. (5) Silvia Sans ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Case Study - Recovery Kitchens Ltd

    Weaknesses: - Due to the fact that Recovery Kitchens Ltd is targeting a niche market, it can be assumed that they are not a large company so therefore there is room for expansion. - The staff required to make recycled wood suitable for production may not have the skills needed

  2. In this paper, we will study the case of Intel, a semiconductor chip maker, ...

    Education * Expand the Intel(r) Teach Program to reach 1 million teachers. * Work to ensure that at least 500 universities offer two or more undergraduate courses on parallel programming concept. 3. INTEL'S PROGRAM AND ITS PERFORMANCE TOWARD CSR GOALS: Defined clearly the goals, Intel and its people have implemented each of their programs seriously.

  1. Business Leaders on Managing Organizational Change: the case of British Airways

    On the contrary, many books tackling the issue of leadership points towards the direction of set traits that needs to be acquired in order to become effective leaders. In an article written by for the (1989), he enumerated fourteen leadership traits.

  2. Walt Disney: Case study

    This helps the creation, transmission and sharing of high value unauthorized exact replicates of Disney's content. The expansion of unauthorized exact replicates and piracy of these goods has an harmful result on the company's enterprises and profitability as these goods decrease the revenue that the business could possibly obtain from legitimate sale and circulation of its goods and services.

  1. Case Study of Reach Out, a business providing therapy to children with autism.

    1. Unique selling point (USP) The component of a good or service which is not found anywhere else and which cannot be claimed by competition. 1. Working from home, home working This refers to a form of teleworking. Refers to people working from their own home.

  2. Marketing Plan. Launching a Karaoke Bar in Bangladesh

    to fulfill all of the needs of these young professionals, whatever they may be. ? TOURISTS & BUSINESS TRAVELERS: Our karaoke bar will capitalize on the fact by providing the business traveler with a relaxing atmosphere that can be enjoyed with business partners providing an opportunity to forget about work for the evening.

  1. Questions on Globalisation and International Trade

    In contrast, in a command economy, private individuals and corporations are not allowed to own substantial quantities of property and other assets. The objective of a command economy is for everyone to work for ?the good of the society.? Although this sounds like a noble ideal, a system that asks

  2. Case Study of IKEA with Indian Rugs and Child Labour

    These events urged the company to consider environmental and social issues more seriously. Environmental and Social Issues: Cost of Globalization On the process of globalization, IKEA needs to get the cheapest supplies and therefore go to countries that offer cheap labor.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work