• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Do newspapers have a future in the digital era? Drawing on examples, explain the strategies for change and survival adopted in different sectors of the British Press.

Extracts from this document...

Introduction

Why and How Are Some Events Interpreted by the News Media as Threats to Societal Values and Norms? Why and How Are Some Events Interpreted by the News Media as Threats to Societal Values and Norms? It is not uncommon for news media to manipulate stories or events to cause a reaction from their audience. Often using exaggeration, or even mass coverage, the news media can influence the way that the news is perceived and received by the listeners. Sometimes the threat can appear so strong towards society, that it can cause panic throughout a nation. There are many reasons as to why events are interpreted as threats. Arguably the main reason is because bad news sells. The worse the news, the more coverage it will receive within the media, for example the event of 9/11, even years after still is repeated with the mention of new acts of "terrorism". The American Paper, The Economic Times stated that the American Secretary of State had said "Mumbai terror attacks pose before India the same challenge that the US faced after the 9/11 - how to prevent it happening again". The Mumbai attacks however, are not related to the US 9/11 attacks, with the exception of it being a terror-induced attack. This is suggestive of the way that news media in different countries target their audience. ...read more.

Middle

According to Kitzinger in The Ultimate Neighbour From Hell? The Media Representation of Paedophilia, "innocence is a powerful and emotive symbol, but to use it to provoke revulsion is counter-productive". This is effectively what the news media is achieving with the case of Baby P, a counter-productive reaction to innocence, to create a synchronised annoyance throughout Britain. It also uses the interruption to the Babies innocence on a level to horrify people, to the point where they want to hear more and know the details. This has had effects such as hate groups, naming and shaming and in particular up-roar over the effectiveness of the Social Services. Stan Cohen argued that the media has the ability to "exaggerate" a localised social situation, into a nationwide panic. He was referring to the fight of the Mods and Rockers in 1964, which happened in small seaside town, Clacton-upon-sea. Cohen named the separate groups "folk devils". A good current example of this would be the bird-flu epidemic (a folk devil), as it was widely publicised, and people did begin to panic, to the point where the sales of Turkeys for Christmas dinner were drastically affected. However, even though there have been outbreaks in the UK of bird flu among birds, no humans have been affected by the virus. This is reflective of how the idea of a threat to society can affect the way people act, effectively scaring people into a reaction. ...read more.

Conclusion

Papers are there to entertain, and people enjoy bad news, more than they enjoy positive news. Another reason news media often put a spin on, or exaggerate stories, is because it is what is demanded of the audience. It is not surprising that when a celebrity is caught taking drugs or acting anti-socially, they get widely publicized. Celebrities and negativity are two big sellers for the newspapers. An example of this would be the mass coverage Britney Spears received when she shaved her head. The news media has a way of taking a situation, and placing a spin on the event or story, that can often be misconstrued through exaggeration and elaboration. It could be anything from something someone has said, to an event or situation. The Hypodermic Needle Theory suggests that the media "inject" these ideas of societal values and norms into the mind of the audience. So when the news media report a change to those norms, it causes a reaction. One of the most effective ways the news media targets the audience is through emotions, for example the harming of innocence, or threat of a new disease (Aids, Super-bug, bird flu) or even just a threat to safety. All in all, bad news sells, and this is why the news media push issues for as long as they can. It is debateable that moral panics are a creation of the news media. Without the news and mass media, people would be uninformed, and situations such as moral panics, would not exist. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Pricing strategies that Virgin Blue Airline could use.

    (6 marks) b) Evaluate two possible pricing strategies that airline carriers such as Virgin Blue could use to increase their sales revenue.

  2. Business Leaders on Managing Organizational Change: the case of British Airways

    Admitting error is the second trait. A good leader must be able to practice criticism and self-criticism. Doing will so will allow them to see problem immediately. However, on top of being able to pinpoint problem areas, leaders must be able to accept the existence of such problems most especially if the problems were results of their own doings.

  1. Difference in working culture of Malaysia & Singapore

    In 2009, 20% of all students in Singaporean universities were international students. The students were mainly from ASEAN, China and India. Singapore is a world leader in several economic areas: the country is the world's fourth leading financial centre, the world's second biggest casino gambling market, one of the world's

  2. Analysing Job sectors in Canada. Identify trends in employment and occupational demand patterns for ...

    But workers with a bachelor's degree or higher average $1,393 per week and have an unemployment rate of 2.1 percent. Employment patterns for postsecondary students who work during the school year changed significantly during the recent economic downturn. During the 2009/2010 school year, about 542,000 postsecondary students aged 15 to 24 held jobs.

  1. Organisational Behaviour (in short called as OB) is concerned with the study of the ...

    When the change starts settling in and people adopt it, they style can become Participating, where the people get an opportunity to partner in the change and take it ahead. The last change would then become delegating when the change can now be carried on by the others.

  2. Wald Press - This report, considering the goal of WP to have higher profit ...

    On recent increase in sales of CB, WP is pressurized to drop off outside contracts and cater full production to CB. 4. Outside contracts were not so profitable [see Exhibits.Table.1]. They not only incurred lots of inventory cost but also had a non consistent demand from WP. [See Exhibits.

  1. Questions on Globalisation and International Trade

    Several are highlighted in the following sentences, but there could be numerous others. When there are simply different norms between how individuals from different countries interact, the costs of doing business rise as people grapple with unfamiliar ways of doing business.

  2. How can P.T Godwin Austen Indonesia raise capital/funds for growth into the shipping and ...

    Also, I will also need to find out the company?s strengths and weaknesses, as well as the opportunities and threats that the company may be facing. Therefore, to carry out this research, the methodology that I used was:- 1. To obtain the company?s profit and loss account, as well as the company?s cash flow statement, for the most recent years.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work