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Google & Organizational Effectiveness. The purpose of this paper is, through review of Googles annual report; discuss how Google evaluates its own organizational effectiveness by answering the questions below.

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Google & Organizational Effectiveness MGT363 - Organizational Behavior D. Stein 12/9/2011 A company evaluates its key accomplishments and competitive threats in its annual report. An annual report usually includes a message from the CEO, statements about the company's mission and detailed financial statements. The annual report is a chance for the organization to evaluate its organizational effectiveness for the year. As Fortune magazine's winner of the "Best Companies to Work For" award for the last two years, Google must be doing something right. The purpose of this paper is, through review of Google's annual report; discuss how Google evaluates its own organizational effectiveness by answering the questions below. Based on what you have learned, do you have more positive or more negative views about Google? Explain. As an avid Google and Google products user, my views continue to remain positive based on what I've learned. Google continues to grow exponentially by creating trusted, innovative products that improve our lives and the way in which we connect with information. They offer their employees the opportunity to take advantage of an environment that encourages creativity and provides them with "innovative benefits, flexibility, and the opportunity to pursue big ideas". ...read more.


If being able to maintain the "startup feel" of Google is a strategic goal that is deemed appropriate for Google, especially as it enters into acquiring new locations, then focusing on the unit size is certainly an important consideration they'll need to keep at the forefront. (Kinicki 2008) Horizontal approaches to organizational structure are typically designed to help a company and its employees overcome the often times difficult internal boundaries created by long-time used, more traditional approaches to organizational structure. As a new company grows in size, its need to create an organizational structure to allocate work responsibilities will invariably arise. The traditional approach to this generally divides responsibilities by function, geography, its customers or products. (Kinicki 2008) The benefit that can be seen from organizational structure is that it makes employee responsibilities and work coordination more clear. Unfortunately, the downfall to this approach is employees may then lose sight of their role within working toward the organizations overall goals and mission when you tell them what their responsibilities are. The goal is finding the right balance. ...read more.


It is also meant to be a marketing tool, as it contains a discussion from management about both the organization's historical and future operations. Organizations will tend to only highlight ratios that show growth or above-average performance.4 While return on assets and equity are two of the most commonly used ratios for measuring operational effectiveness and the data can be obtained from the annual report; analysts must be able to compare and contrast these ratios from that of different companies in order to achieve a better understanding of how one company performs against others. 4 Annual reports are only published once a year. This means by the time is it used; the data may be old and irrelevant. Bottom line, an annual report can always be manipulated in the company's favor. So, while an organization's financial statements may have been audited and they are held to certain standards - the organization itself is in no way obligated to discuss any signs of its own weaknesses or issues with organizational effectiveness. As a result, it is important for investment analysts to look at both the financial data, as well as employee surveys in order to validate the data contained within the annual report. ...read more.

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