• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How Does Google's Organisational Structure Contribute to its Innovative Nature?

Extracts from this document...

Introduction

Kristian H. Foged Business and Management SL - 2.U 30/04/2008 Internal Assessment: Google Source1 Essay Question: How does Google's organisational structure contribute to its innovative nature? By Kristian H. Foged Word Count: 1,479 Contents: Page Introduction 3 Organisational Theory and Design 3 Motivation 4 Innovative Nature 5 Conclusion 6 Bibliography 7 Introduction "Google's mission is to organize the world's information and make it universally accessible and useful.2" This is probably one of, if not the, most ambitious mission statement for any company worldwide. Shockingly, however, it seems that this statement may be feasible. On its path to achieving its mission statement, Google has managed to pull in all the stops and has tried to provide every service it can think of to its consumers. By providing a range of services and a diversity of types of information online, Google has been named the most innovative company of 2007 by Fast Company magazine3. And through its radical working environment, facilities and services open to its employees it has also been acknowledged as the number one place to work by Fortune Magazine4 the past two years. With two acknowledgements as large as those the question that I will try to answer in the following essay is how does Google's organisational structure contribute to its innovative nature? I will look into organisational theory, find how Google organises its staff and try to build an understanding of the innovative nature that surrounds Google. ...read more.

Middle

Motivation Google's approach to staff motivation has many similarities to the ideas of the Human Relations School (HRS). The main perks of working at Google, apart from the salary, are all the free benefits to be had within the Googleplex; as an employee you have free access to everything from food to medical care, a gaming room to a gym with swimming pool to massages, all accessible from the office. This "fun" working environment goes a long way with Google's staff motivation; as mentioned earlier it was named the best company to work for in 2007 (see introduction). If we consider the Herzberg's Two-Factor Theory, Google meets most of the criteria under the motivator's area (See diagram below). However, the key criticism made by a former employee9 is that there is not much room for Promotion Opportunities at Google; "There is no career development plan from individual contributor to manager." Due to Google's idealism that hierarchy is bad it does not supply a key motivational aspect to its staff. Source10 Innovative Nature "The marvel of Google is its ability, after 10 years, to continue to instil a sense of creative fearlessness and ambition, even as it has grown to more than 16,000 employees. Prospective hires are often asked, "If you could change the world using Google's resources, what would you build?" ...read more.

Conclusion

Having a popular website also allows the freedom of expanding in many directions, as we all know there are not many things that can not be found online in this day. Conclusion Google's has developed a unique form of organising its staff that has proved beneficiary to its development. In spite of its growth, it tries to retain the small start-up company ideals when it comes to developing new ideas and services. Of course, when innovation is somewhat dependent on staff ideas, the company becomes dependent on how many good minds it can attract, as well as keeping them motivated and engaged. Even though Google staff is given 20% time for a personal project, it is far from every person that will come up with a new service that ends up being used. Though Google's organisational structure is a key factor towards its innovation, there are others that are, arguably, more important. It should not be ignored that some of Google's key innovations, such as YouTube.com and Google Earth, are acquisitions, as well as the expansion opportunities credited to the World Wide Web. It should also be noted that it still only has one, though very effective, source of income; advertising. However, Google has had ideas such as G-Mail, Google News, etc... Formed as a result of its innovative staff organisation and has through them, as well as other services, grown at a rapid rate and become one of the worlds most valued corporations. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Advance Professional Development

    So it is important to review and monitor your plan because it provide you insight into what you have achieved and what you want to achieve, in other words where are you now and where you want to go. Importance of Self-Review: An individual is best judge to review his

  2. Free essay

    Media Planning for BMW ActiveHybrid 7. The BMW ActiveHybrid 7 was introduced in 2010. ...

    The program it launches included business news, financial forms and so forth. Meanwhile, a large proportion of our target audiences are business people who are supposed to frequently watch this type of finance TV channel. This is why CCTV 2 is chosen to be the main TV channel to carry our commercials.

  1. Marketing. In my project, I am going to be looking at how Nestls Smarties ...

    ? Vending machines vi. ? Other Please state__________________ 8. Which of the following children's sweets do you prefer? i. ? Smarties ii. ? Skittles iii. ? Chocolate buttons iv. ? Milky way magic stars v. ? Jelly babies vi. ? Other Please state__________________ 9. Can you describe what the Smarties packaging looks like?

  2. MG 309 Strategic Management

    According to Gronroos: "The customer value creation and delivery process was conceptualized as a triad, viewed through the lens of making, keeping and enabling promises. According to Reichheld (et al): "Firms have increased their efforts to retain customers for various reasons, bur most often the reasons relate to the customers direct value to the company.

  1. Ford Company Analysis - corporate structure and financial analysis

    Each new director should spend a day at corporate headquarters for personal briefings by senior management on the company's strategic plans, its financial statements, and its key policies and practices. All directors have the opportunity to participate in educational programs.

  2. Evaluate the advantages and disadvantages of two different types of organizational structure.

    In the twenty-first century, more sophisticated and highly evolved types of modern organization structures have been highlighted based on different functions, such as functional structure, product structure, geography structure, customer structure described by Kates and Galbraith (2007) as the four basic organizational structures, and also matrix structure and network structure

  1. Questions on Globalisation and International Trade

    The principle tenant of mercantilism is that a country should maintain a trade surplus, even if that means that imports are limited by government intervention. This policy is bankrupt for at least two reasons. First, it is inconsistent with the general notion of globalization, which is becoming more and more prevalent in the world.

  2. Business plan for Laundry Toaster laundry dryer.

    considered much greater than those products which are reaching the end of their lifecycle. The targeting of new markets and the segmentation of existing markets, often referred to as ?market development?, is also expected to offer some growth opportunities for wardrobe furniture manufacturers in the medium to longer term.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work