• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Strategies. Satyam Computer Services Limited, a global consulting and information technology services provider, unveiled its new brand identity, Mahindra Satyam. This strategic move paves the way for the emergence of a robust brand, whic

Extracts from this document...

Introduction

MAHINDRA SATYAM Marketing Strategies B.Yadagiri Sai(10BSP1041) 8/17/2011 Satyam Computer Services Limited, a global consulting and information technology services provider, unveiled its new brand identity, "Mahindra Satyam." This strategic move paves the way for the emergence of a robust brand, which draws from the core values of the Mahindra Group and the inherent strength of the Satyam brand. The rebranding of Satyam to Mahindra satyam was done to help the company shed its negative image. Vision To be the world's most valued 'ICT' Company. Values Customer First: We respond to customers speedily, courteously and effectively Good Corporate Citizenship: We seek long-term success for all stakeholders without compromising on ethics or transparency Individual Dignity: We value the individual, uphold the right to express disagreement, and respect the time and efforts of others. ...read more.

Middle

The Board is responsible for setting the strategic objectives for the Management and ensuring that stakeholders' long-term interests are served. The Management in turn is responsible for establishing and implementing policies, procedures and systems to enhance the long-term value of the Company and delight all its stakeholders. Mahindra Satyam (Satyam), a new brand identity of Satyam Computer Services Ltd., is a global information technology (IT) and software solutions provider. The services offered by the company include systems design, software development, system integration, and application maintenance. Its IT services include application development and maintenance, consulting and enterprise business solutions, extended engineering solutions and infrastructure management services. Satyam operates through two business segments, namely, IT services and business process outsourcing (BPO) ...read more.

Conclusion

* As part of de-risking strategy, we are focusing more on Europe and APAC which resulted in increasing the revenue. * Plan to aggressively develop the R&D services by focusing on high growth markets Dedicated sales team for Europe and Asia * Focus on New Client Acquisition in Europe & Asia. Mahindra Group Vice Chairman Anand Mahindra himself met all the large customers to convince them to stay with the company. In the first six months, CEO C P Gurnani met over 150 customers across the globe. Customer meets were organized in London and Chicago and analyst conferences were held in Hyderabad, London and Boston to apprise them of what the company was doing. All these had its desired effect: the company's customers' delight survey shows that the score was 4 out of 5, much better than the industry average of 3.5-4. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Identify and describe all the types of information and communication technology (ICT) from pages ...

    Email: The email system has allowed businesses and individuals to communicate immediately with others via processed text or images. The information sent from one email address via a computer, model and telephone to another computer is stored by the 'server'.

  2. Analysing Job sectors in Canada. Identify trends in employment and occupational demand patterns for ...

    When positions come available in the hospital sector, nurses from home care and long-term care are attracted to move because of compensation disparities. This contributes to gaps in continuity of care and reduced morale within the nursing profession. Deteriorating the situation, the number of licensed practical nurses decreased by 11% between 1991 and 2001.

  1. A Corporate Governance Review of Toyota

    These will most likely have a special relation to the company, know each other, have a long history within Toyota and will therefore might not act in accordance to the interest of the owners, but instead of to the company.

  2. Advance Professional Development

    Scholarships / apprenticeship Mc Donald's have a very comprehensive project of scholarships for its employees; they provide up to $ 5,250 reimbursement in tuition fees to their employees in course which is directly related to company job responsibilities. They also provide financial assistant and reimbursement to its employees in

  1. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    MARKET SEGMENTATION, TARGETING & POSITIONING Market Segmentation and Targeting Today, if you ask Vietnamese ladies "Which fabric product you will buy for your Ao dai (Vietnamese traditional dresses) ? ", the most common responses are "Thai Tuan". Or, if you ask "which brand of fabric you will offer with

  2. AVCE Unit-3 Marketing

    this questionnaire, which means the targeted audience that was targeted is happy with the launch of this product. 2. Gender: The graph tells us that female have voted the most which means female eat most chocolates. 3. What type of chocolates do you buy?

  1. Business plan for Laundry Toaster laundry dryer.

    There are countless products targeting this demographic, from soda manufacturers to clothing designers to hair product companies. This segment can also consist of recruiters, which can be for military service or other jobs. Companies who already spend millions of dollars on marketing to this group are regularly looking for newer,

  2. Dividend policy at Linear Technology

    Yet, investors in this sector, Information Technology[2], generally expect a return on book equity of 14.9% (Exhibit 5). Keeping the cash in the firm in the form of retained earnings will lead to capital gains for investors upon sale of the stock.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work