Marketing Strategies. Satyam Computer Services Limited, a global consulting and information technology services provider, unveiled its new brand identity, Mahindra Satyam. This strategic move paves the way for the emergence of a robust brand, whic

Mahindra Satyam (Satyam), a new brand identity of Satyam Computer Services Ltd., is a global information technology (IT) and software solutions provider. The services offered by the company include systems design, software development, system integration, and application maintenance. Its IT services include application development and maintenance, consulting and enterprise business solutions, extended engineering solutions and infrastructure management services. Satyam operates through two business segments, namely, IT services and business process outsourcing (BPO) services.

 It operates globally through development centers located in the US, the UK, Japan, Australia, Middle East and Singapore. The company is headquartered in Andhra Pradesh, India.

 Strategies:

• Leverage existing client base to increase demand.
• It should focus on emerging business trends and pervasive technologies.
• Should operate global delivery model efficiently.
• Company should gain trust among the clients by using the well recognized brand Mahindra.
• Coherent campaigns using multiple channels, including events, PR activities and Direct marketing.
• Creating Positive perceptions with clients, industry associations, media and policy makers.
• Customizing services and solutions to suit client needs.
• Understanding client specific needs and value proposition.
• As part of de-risking strategy, we are focusing more on Europe and APAC which resulted in increasing the revenue.
• Plan to aggressively develop the R&D services by focusing on high growth markets Dedicated sales team for Europe and Asia
• Focus on New Client Acquisition in Europe & Asia.

Mahindra Group Vice Chairman Anand Mahindra himself met all the large customers to convince them to stay with the company.

In the first six months, CEO C P Gurnani met over 150 customers across the globe. Customer meets were organized in London and Chicago and analyst conferences were held in Hyderabad, London and Boston to apprise them of what the company was doing. All these had its desired effect: the company’s customers’ delight survey shows that the score was 4 out of 5, much better than the industry average of 3.5-4.

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