Language Features in English Advertisements

The first 200 words of this essay...

Contents

Abstract 1

Key Words 1

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??? 1

1. Introduction 1

2. Lexical Feature 3

2.1 Use of Monosyllable 3

2.2 New Words Constantly Appear 4

2.3 Concise Adjectives Frequently Found 6

2.4 Borrowed Words Commonly Employed 9

3. Syntactical Features 10

3.1 Use of Simple and Short Sentence 10

3.2 Use of Coordinate Structure 10

3.3 Use of Imperative Sentence 11

3.4 Use of the Interrogative Sentence 11

4. Rhetorical Features 12

4.1 Repetition 12

4.2 Pun 13

4.3 Personification 14

4.4 Parody 14

4.5 Rhyming 15

5. Conclusion 16

Bibliography 16

Language Features in English Advertisements

Abstract: As a way of propagating and transmitting information, advertising's role cannot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. The purpose of this paper is to study the linguistic features of advertising English, in the hope to help copywriters and English learners. Nowadays advertising has penetrated