• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"'Contemporary Media Are Characterised By Increasing Convergence.' Discuss."

Extracts from this document...


Essay Title - "'Contemporary Media Are Characterised By Increasing Convergence.' Discuss." In today's modern society, the collective media are increasingly combining their resources to enable their content to be consumed through various means. This constantly increasing convergence has provoked limitless discussion, which has brought to light numerous benefits and drawbacks, and has become the essential characteristic of today's "New Media". This term, "New Media" can be quite indistinct. As more and more technologies are developed, that which was once new media subsequently becomes outdated and is no longer considered to be a contemporary form of communication. But, generally, when referring to new media, we refer primarily to the Internet, particularly the World Wide Web, and to developing digital technology. Digitalisation has become the basis of almost every form of contemporary media. This is a major transformation from traditional media, which used various analogue systems and were therefore, for the most part, incompatible. Now, the majority of media operates using the binary code of the digital system, and so the content of television, radio, the Internet, etc., can be easily amalgamated into larger, closely linked services. ...read more.


Digital television has, and is evolving so rapidly, that new facilities are being developed and supplied to the audience almost daily. This is made possible by the convergence of media, combining previously distinct services. One of the newest developments in television is the viewer being able to create their own channel schedule, selecting from a catalogue of available broadcasts, which could, in theory, result in the same show playing continuously back to back. This could potentially lead to the demise of certain broadcasts that fall out with the mainstream. However, this is a rather recent development in digital television and may not become a wide spread occurrence, as the current general public still, to a certain extent, appears to have an interest in traditional mixed programming. The Internet has also played a huge part in the convergence of contemporary media. At various points during a television or radio show, the presenter will announce a web address relating to the programme. It will normally contain further information, additional articles relating to the topic at hand which were not featured in the programme, competitions, games, products or merchandise available to purchase, or perhaps the opportunity to experience the show again at a later date. ...read more.


It allows customers to receive instant news updates etc. without having to buy a newspaper, wait for scheduled televised news to be broadcast, or sit down at a computer to view a news based web site. However, there are a number of proposed down falls to excessive convergence. There have been debates that have brought to light the issue of concentrated ownership across all forms of media. For example, News International, owned by Rupert Murdoch, is in control of a large portion of Scotland's press, along with Sky Television. There are fears that as ownership becomes less and less widespread, media coverage will only be concentrated on majority interest subjects. Some are concerned that pressure from sponsors or advertising groups could challenge programme makers' ability to produce content which goes against popular views or demands, due to profit and viewing figures being the principal factors. It could be argued, however, that convergence is enabling those, whose media interest is concentrated in only one specific area, such as television, to become more involved in other forms. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Electronic Media Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Electronic Media Studies essays

  1. What are the effects of violent video games on society?

    In playing violent games that killing goes without consequences, as is invariably the case, with no harm being done to the player. Criterion B - The IT background of the issue The concept of a violent video game is the same as that of a normal video game, with the addition of disturbing graphics, sounds and/or subject material.

  2. The major difference between "active audience and vulnerable viewer traditions in Media Studies.

    A "monkey seeing monkey do" phenomenon is another worry that has been raised in "vulnerable viewer perspective". In general, this possible outcome is associated with the likelihood that video games players may imitate the action that has been displayed within the game content.

  1. "Does Technology have an essence? Define what this might be and critically assess how ...

    But in contrast, if a flower is cultivated and preserved in a greenhouse articifially, this is an excessive demand upon nature, hence, is revealing by challenge. Heidegger describes this challenging as a demand and a setting upon. As he indicates: "modern technology sets upon nature challenging forth the energies of

  2. History of the Internet.

    I2-DSI has deployed a national testbed of storage servers. These servers are shown as the tall machines in Figure 1. Operational servers with over 100 GB of storage (one with 700 GB of disk) are now online in North Carolina, Tennessee, South Dakota, Indiana, and Texas. A number of candidate sites both in North America and abroad are available

  1. The Future of Television

    For instance, a Basic subscriber is in a light hearted mood and wants to laugh tonight. They will most likely choose a �Comedy Package Deal.� This would be, perhaps a random episode of Seinfeld, than a random episode of Friends.

  2. Evaluting My Media Detox

    This doesn?t only apply to just books, but also movies, videos, music, applications, and even pictures.

  1. What in your view, are the main problems involved in attempting to produce policies ...

    these controls tending to address any combination of education, news and information, indigenous content and minority needs. Though there are differences in structure and purpose between the private, profit driven model of broadcasting and the altruistic nature of the public service broadcast model, the nature of regulation is universal.

  2. Online Journalism - I will look at the rising use of interactivity in news ...

    Instead of viewing people as an audience, they can now almost be seen as competitors (Gerpott & Wanke, 2004). While this is not a view I associate myself with, I do understand a certain level of intimidation surrounding comment sections.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work