• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The rapidly growing field of Media Literacy is now emerging and expanding in schools and in other community settings to look at the role media potentially or actually play in our lives, in our ideas and actions.

Extracts from this document...

Introduction

Background "At least 48 states now offer some form of media education in their schools. However, the U.S. is behind virtually all other English speaking countries in the scope and breadth of instruction in media literacy." (Education Week, Oct, 27, 1999) The statement above shows that there is revolution and explosion of media studies thus getting to know what is happening around us. The rapidly growing field of Media Literacy is now emerging and expanding in schools and in other community settings to look at the role media potentially or actually play in our lives, in our ideas and actions. This shows us the importance. Media Literacy teaches people to analyze messages conveyed by the media, consider the commercial or political purpose of the image or message and who is responsible for it, and other ideas that it implies. It increases our ability to react to and appreciate (or not) media images and messages in a genuine and conscious way. It provides information and statistics on media and culture, and provides a set of tools for critical thinking, which can be applied to any media "product", or setting . ...read more.

Middle

of different tastes; some prefer listening to the radio, watching television, surfing the net or email messages, word of mouth while others prefer reading the news papers and many more. Each media product or resource contain masses of messages in varying genres and it's not all of that we need to know. We get for example messages which are 'products of political power, of economic power and of the entertainment industry. Each of the messages we get is eyed differently, there are different ways to look at one thing. Products of Political Power These are media messages which are aimed at selling political activities critics and ideas. A good example is of the political history or events.The content is absolute politics and apparently these messages are conveyed through radios, TV's, the net and newspapers for example; a live coverage of war in Iraq. These are meant to reach targets within a short span of time after the happening of event. The content is usually determined by what is regarded important in terms of consumer's interests, for example in the case of journalists in the War in Iraq, there is lot of activities going but they will only get what they think will sell for them, that which they think the consumer will appreciate. ...read more.

Conclusion

The war is basically for economic power or benefits. Messages of Entertainment Industry These are the messages we receive which are mainly concerned with fun or entertainment. These range from adult entertainment to kids entertainment and it uses all sorts medium available to reach its target. The content of this media industry is basically in all respect entertainment (enter- educate). This cover kids televised entertaining as well as educational programs, books it can jokes, riddles, stories etc, TV and computer games etc. "According to Phyllis Tilson Piotrow, under January of 2002 the head of the University's population communication campaign, the " enter educate" can be summed up in a set of principles called "Nine Ps" of which are some are essentially self serving and these are pervasive, popular, persuasive, profitable, passionate, personal, participatory, prompts to action and proven effective.(http://www.africa2000.com/pndx/entereduc.html) As we read through all these messages, we get different individual understanding, but then our interpretation of the message determines our reactions to the media thus showing the strength of the messages. Ways to study the Media based on Sinclair's two approaches and their differences (critical approach and pragmatic approach). ATT:EXTENDED TO FRIDAY ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Electronic Media Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Electronic Media Studies essays

  1. Create a report that describes four or more ICT technologies open to all members ...

    CCTV is fed back to 1 or more main control rooms where a number of personnel scan the various cameras to locate a problem and take appropriate action. CCTV has been in place since 1961 and is used up to this date.

  2. "Does Technology have an essence? Define what this might be and critically assess how ...

    Rutsky seems to appreciate this where he explores the "techno-cultural unconsciousness": "technology is neither an external instrument nor simply a threatening, uncontrollable other, but a promising generative process that, however monstrous or alien it may seem, is already ongoing within us."

  1. Examine the claim that media work to obscure and maintain power relations

    Which just makes you question everything you believed. However it can be argued that global conglomerates can at times have a progressive impact on culture, especially when they enter nations that had been tightly controlled by corrupt crony media systems (as in much of Latin America)

  2. Evaluting My Media Detox

    We started using Google, and the Internet as a whole, as secondary storage for our brains, and anything that we think isn?t essential to our survival gets stored on the World Wide Web. For instance every time I cook an egg, I have to Google it, because my brain doesn?t

  1. What in your view, are the main problems involved in attempting to produce policies ...

    Patents have been the recent focus of contention in the new media environment. The global legal battles currently being waged between Samsung and Apple are being contested on the basis of utility and design patents and can be seen in the macro view as a battle between software protocols for market share.

  2. Online Journalism - I will look at the rising use of interactivity in news ...

    with one another about the content, or more often than not, about everything apart from the content! Steuer (p.46, 1995) describes interactivity as ?the extent to which users can participate in modifying the form and content of a mediated environment in real time? (p.

  1. How capable are you in terms of Howard Rheingolds five literacies for the 21st ...

    The media today allow for people to do things such as inform, persuade, and even influence certain beliefs of others and my participation allow for my voice to be heard.

  2. COICA. The Role of the US Government and Online Piracy

    One possibility is that we list three values (for example: justice, prosperity, and laughter) that everyone cherishes, and use them to connect with Americans. If we advertise that the movie industry cares about righteousness, prosperity, and enjoyment & laughter just like the public, it draws us nearer to them.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work