The introduction of the washing maschine has corresponded to cleaner more frequent washing of colothes further exploration of household germs added to personal hygienic factors during the 1920’s, media portal of housewives were now emotionally driven to concern about childrens food sterilization, cleaniseness and nutrition, readers were feeling guilt and embrassed when childrens clothes are dirty or not fed. The image of the middle class housewife had profoundly changed from that of the late 19th century, the demographic changes between 1910 and 1920 led to a significant drop in servants in households arguably this ahd fuelled the growth in household tasks and the technological boom. Moreover the changes in servant availability and the need for servants has two sides of the debate firstly the need for servants diminished as technological availability reduced some of the tasks that once required servants, household goods mechanised routine household tasks, on the other hand post world war crisis and demographic changes reduced servants availability and the high wages of educated servats led fewer being employed for housework, thus again we can see the link between the supply and the demand side changes which converged to the industrial revolution in the home.
arguably the new electric systems has seen a sociological change that is irreversible because the new technology has seen growth in the infrasturtue of electricity, gas and water supply further the immediate benefits of the new technology outweighs the benefits of the old technology.
Castells Network society thesis.
Castells prologue to the network society thesis shares some resembalance to the above case as he suggest that Technology does not determine society, neither does society determine technological change. They interact in a complex way with each other, therfore neither can be credited as being the driving force behind the other, thus he argues the problem over technological determinismiim is a fasle one, castell further argues that technology may not be responsible for the change in society itself, embodies the capacity for change. That is success or failure in the ability to develop technologically is a useful indicator of a societies ability to transform itself. He summarizes it as such:
…the ability or inability of societies to master technology, and particularly technologies that are strategically decisive in each historical period. Largely shapes their destiny, to the point that we could say that technology per se does not determine historical evolution and social change, technology (or the lack of it) embodies the capacity of societies to transform themselves, as well as the uses to which societies, always in a conflictive process, decide to put their technological potential.”
The ability to use technology has historically presented two options as seen by Castells – either society will embrace technological change, or else seek to inhibit its development through the mechanism of the state, suffocate its development (ibid)
State control or no control on innovation (pg 11 castell)
The overall tone of this argument is to further emphasize that between technology and society the role of the state must be considered, in either its ability to stall, simply allow, or actively promote technological innovation
separation of the concepts of informationalism and industrialism from capitalism and statism. The latter are seen as modes of production, while the former are modes of development.
Castells invokes the works of Neil Postman as an illustration noting that the nature of communication does have an impact on culture, as we do not see reality as it is, but rather through the lens of language. Altering the means of how that language is communicated, changes our conceptions of society. Mass media television as a move away from written to visaual in communicating, can be linked to benigers control revolution, the two way communication need rateher that a one way system, castell also addreases this point that the interration between the sender and reciver gives two way communication. Telephone competition
How the refrige rator got its hum
This case study puts forwards a number of questions that shows the social and the economical questions surrounding technological developments, the initial question put forward is that why can wwe not centrally dispose of garbage via pipe lines, a number od debates springs to mind but dominated by the social instuitions and economic viability in the construction of new technology, Cowan considers the patents holders, decision makers, technical difficulity, economic states that surround innovation and the future success.
Betweeb the 1830 and the 1880 saw some groqth in patents for refrigerating machines, partly because of transportaion viability from steam power allowed food travelling but the need for food preservation was poliferated thus refridgeration waas required as cities and people expanded. During the 1890’s refridgerators were available for commercial use, but were not available for domestic households because of size, weight, technical faults and skills required to operate, although their was considerable demand and financial viability the problems was technical.
In 1923 nearly every household would have gas or electric supply, thus their was a social infrastructure for a potential market for either absorption (gas) or compression (electric) refigrators, to add to instutional benefits refrigerators would operate twenty four hours a day therefore increasing revenue that is receivable, this further explains the large sums of investments available to fund Research & Developments (R&D) because immediate revenue is foreseeable for both gas/ electric utility holders. As we will see the development of the refridgarator was predominatly profit orientated rather than for the benfit of the consumers, financial, and particularly social resources helped organizational conglomerates dominate the refrigeration market.
General Electric (GE) who had envolvement in nearly all the electric appliances, wanted to penetrate the refrigerating industry, during the period of 1911 using the development work and the patent held by Marcel Audiffren on the cooling device GE entered the refgertaion market, although GE was suffering financial difficulities Gererd Swope believed that they would succeed once they sustained these losses, by 1925 prototype production began on the compression refrigerator (Monitor top) two years later the mass production and promotion led to sales of fifty thousand. However the reason why GE chose to produce refrigerators that used air cooling rather than water cooling was because air cooling consumend more electricity in the long run than water cooling although it had freezing diffeciencies highlighting GE’s involvement in restricting the choice of technology to consumers which satisfied their intrest. Further the electric utitlty company would benefit substantially from the bill, “which indirectly benefited the General Electric company”. Nonetheless GE was not the only refrigerator produer their were others that dominated the industry who engaged in price wars and other plans to attract consumers, noticeably the companies that were competitaive were large corporations that had financial viability and resources available for R&D, further, these corporations engaged in some level of intergration and synergy to be successful. Negotation, collective grouping and cooperation between the manufacturers, designers, and the utility holders allowed them to achieve their economic interests, while other companies such as Servel (Serve Electric,) and SORCO were said to be ineffiecntly managed because gas innovation came to late, also the their was little negoatiability between the gas utility and the producers thus less financial gains, further GE was able use the patent that encouraged their R&D considerably while Servel were not able to gain from cooportaion from others research, rationally we can see that the social interation between multinational organizations allowed a singular choice of technology to develop while such economies of scale made it difficult for new entrants into the industry particular after market was heaviliy concentrated.
Castells network society thesis
insular, nationally based concept into a more interdependent, globally focused market, taking government and society along in their wake. The nature of this profound alternation in the method of operation of business throughout the world has been that of decentralization , and networking of firms within their own organization and in relations to other firms, and the proliferation of transnational institutions that have expanded power and influence over the domestic and foreign affairs of the previously isolated nation-state.
Castells does not limit himself to defining the impact of this change to industrial conglomerates and other large societal groupings, whatever form they may happen to take, Instead, Castells takes note of the technological and economic changes, and the concurrent changes in society, including the transformation of women’s condition following a successful challenge of patriarchalism in many countries
The entire idea of the modes of production then, as described by Castells is that society is organized in class relationships that are socially complex. It includes both labour and the organizers of production, with the interaction amongst ourselves, consumption of that which is produced, experience gained through production, and power gained through the control of production coming together to create cultures and collective identities.
R&D page 17 castell note 27: knowledge is related information but it is significant in the development of technology.
The new mode of development tied to the mode of production (capitalism) is in the technology of knowledge generation, information processing and symbol communication. This is unique not in the application of knowledge in the process of production, but in the idea of knowledge becoming the commodity itself
This informationalism as defined as Castells is based on the technology of knowledge and has the potential to impact across several level of society. As a result the technology of knowledge that defines the information age and the mode of development applied to the mode of production will have a deep societal impact
A military decentralization initiative with no initial civilian purpose eventually came to have a profound impact in the manner in which communication was conducted worldwide, He makes the point that technology, while not being responsible for the change in society itself, embodies the capacity for change.
Castells, M. (1996) The Rise o f the Network Society, Blackwell Publishers
Mackenzie, D. and Wajcman, J (1985) Cited in Mcloughlin, I. and Harris, M. (1997) Innovation, Organizational Change and Technology, London: Thompson International Business Press
historical Statistics of the United States, Colonial Times to 1957 ( Washington, D.C, 1960), Cited in Ruth Schwartz Cowan p183.
Significant drop in servants between this period, Occupational Trends in the United states, 1900-1950, Cited in Ruth Schwartz Cowan p 190.
In 1922 Gerard Swope was the appointed president of GE during the period of depression resulting in GE’s poor financial performance
Kelvinator (1917) formally Goss and Copeland Electro-Automatic Refigrator Company: Frigidaire formally Guardian Frigerator Company became a subsidiary of the general motors group in 1919, General electric (GE): Westinghouse Company ( founded by George Westinghouse) was also a competitor in the refigration industry began in the 1930s.
Stuart Otto Refigertion Corporation (SORCO)