• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In the ever-changing world of fashion, can sexiness, luxury, corporate responsibility and sustainability work in harmony?

Free essay example:

“In the ever-changing world of fashion, can sexiness, luxury, corporate responsibility and sustainability work in harmony?”


Student: Wei-Hao, Peng

ID number: PEN07218112

Teacher: Kevin Henchman

Group: 18

Date: 04/09/2009

Main course: BA Fashion Design Menswear

Word count: 722                                                       Fashion changes at an ever-increasing speed. Customers will not accept designs of the past, fashion companies want to attract every customer’s attention to their products, and therefore new products have to appear every day. Some issues we have previously ignored are now problems. In particular, morality and sustainability are becoming serious problems. In this essay I will describe businesses’ responsibility to itself and also to its customers. Secondly I will discuss whether this new world situation and its problems will affect the future development of fashion. In conclusion I will explore how much harmony there can be between corporate responsibilities, sexiness, sustainability and luxury in the new world.

Making a profit is the main purpose of business, and its responsibilities are to the company itself, first of all so working in harmony is difficult. People cannot give up the idea of materialism, we always pursue luxury, at the same time we all forget luxury’s original meaning. As Suzy Menkes (2002) says “Luxury used to be rare and special but now there is too much of it with the corporate roll-outs”. Therefore luxury products are not only for rich people anymore, because luxury brands have successfully entered the mass market. However, they are still selling for unfriendly prices, which mean putting more burdens on ordinary consumers. In addition luxury brands never give up using advertising to attract customers’ attention to their products. Advertising is everywhere and you cannot get away from it. Unwittingly, customers are persuaded to buy the product advertised by luxury brands. It is unlikely that this situation will change.

Recent changes in the world make harmony become more difficult, when you add sexiness into fashion. Nowadays sexiness has been widely used by many designers, and it allowed people to dress up to be sexy. However, they have given customers the misconception about sexiness. Fashion designers are overdoing and over developing sexy fashion. Originally, sexiness is a kind of visual enjoyment, but it will be destroyed by fashion designers’ creative ability. Therefore corporate responsibility is important in how far designers should use sexy styles and woman’s or man’s body in designs. When fashion companies use the size zero models on the runways, many young girls are envious of super skinny models. Young girls think if they want their body to look sexy, they have to keep body slimmer, and young girls always put losing-weight in the first place. According to Jowell in the Independent (2007) Young girls often forget their physical health and it may be life-threatening, if they try to be super skinny. As we know fashion is business and even though they are using size zero models less, fashion business will not worry too much about their morals responsibility to young girl customers, if sexiness sells clothes.

Nowadays, because of worldwide worries about climate change, sustainability is most important issues in the fashion industry. However, recent change in the world’s economy and the credit crunch mean that customers spend less, and this has had big impact on the consumption. For the majority of consumers, they only care about buying cheap and new products. As well as this, companies just want to get more profit from their products. Therefore companies are interested in making cheaper clothes to cater to consumers demand in the present economic climate. “Primark” is one of the cheapest high street brands in the UK. However, they have been criticized by many people, because they use cheap labour in third world countries and uneco-friendly materials. We cannot stop the customers’ desire to buy clothes, when they are attracted by very low prices. In thy same way, “We all know that buying less stuff makes good green sense. But some of us think this might cramp our style, or at least our fun” (Steffen, 2006:35). It is not possible to develop “green” awareness in the fashion business overnight. It depends on how much profit fashion companies want, and how much their customers know about sustainable fashion.

In conclusion, I believe it is impossible for sexiness, luxury, corporate responsibility and sustainability to work in harmony. Companies want to make money, and customers want cheap goods more than sustainability, especially in economic climate of today. If harmony can exist in the future between businesses and an ethical, greener business environment them fashion will need to put profit in second place.



Steffen, A. (ed.) (2006) WORLDCHANGING. New York: Abrams


Suzy, M. (2002) Democratization is chipping away at the elitist peak of high fashion’s pyramid. : Is luxury’s triangle eternal?


Roberts, G. (2007), “London Fashion Week refuses to ban `size o` models from catwalk”. Available at: http://www.independent.co.uk/news/uk/this-britain/london-fashion-week-refuses-to-ban-size-0-models-from-catwalk-433714.html (Accessed: 26/08/2009)

This student written piece of work is one of many that can be found in our AS and A Level Art & Design section.

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Related AS and A Level Art & Design Skills and Knowledge Essays

See our best essays

Related AS and A Level Art & Design essays

  1. How did Pop break down the barriers between 'high' and 'low' culture? Discuss with ...

    While mass culture may have still been considered to be kitsch by many of the upper classes, it was now also something which they used for entertainment. According to Sociology central (March 2004)

  2. The Link Between Fashion And Art

    consumers, as fashion is a sign of creative self expression, not just a series of garments or accessories haphazardly put together. Fashion designers can be referred to as artists. The pieces they create complement each other and an entire outfit is composed of unique individual garments that come together to make something greater.

  1. Art Essay

    The general public doesn't like it. o Salon refuse (the rejects of Salon): all impressionist art --> still not valued. No one bought it and general public didn't like it (not pretty). --> Artworks were solid and reflective --> Monet interested in reflections. Pushed him further.

  2. Self, Body and Portrait

    Pompeo Batoni His portrait shows the young aristocrat, George Gordon Cord Haddo, standing in a cross legged pose that was a conventional posture of politeness. He is surrounded by the signs of Roman artistic greatness in the form of an antique statue, a renaissance frieze and a crumbling column.

  1. Fashion is the style and custom prevalent at a given time. People have used ...

    I think it is exactly with styles. Retro style. So back to the 50's. The dresses and swimwears are probably the most iconic and easily recognized styles of modern fashion history. They are a little bit rock and roll and a lot of fun to wear. Dresses are with heavily layered bubble skirts in a short flirty length that will show off girl's legs.

  2. How does fashion make us feel?

    "In this puzzling era of skeletal "beauty", so-called skinny jeans accentuate bones in the most graphic fashion: sticking close to skin they carve long, pitched-V slabs of free air from crotch to ground between the long pony-legs of the Blessed."

  1. Wang Wei: Father of the Wu School

    This freedom allowed Shen Zhou to paint without restrictions. He experimented frequently combining elements of the rigid style of Yuan masters with his own individual style. Shen Zhou did not covet his paintings. Although many hounded him for them, he remained humble and pious. After he withdrew from court life, three prefects offered him positions on their staffs, all of which he declined.

  2. Wang Wei: Master of Jintishi

    In the third couplet he establishes the contrast between hunting and agrarian life. Wang Wei also brings in philosophical ideas setting the speaker of the poem as a man who has withdrawn from society to live as a recluse, reflecting the Taoist ideal of eremitism, as well as posing the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work