Marketing acts as a look out for a business. Discuss the extent to which marketers should concentrate on what is happening outside the business.
"Marketing acts as a 'look out' for a business". Discuss the extent to which marketers should concentrate on what is happening outside the business.
Marketing links an organisation with it's customers, it is a process of anticipating, identifying and satisfying customer needs and wants, in an profitable manner. Marketing is an integral part of a successful business, however, the significance as to what extent marketers should concentrate on what is happening outside of the business is debateable. The positive aspects of analysing external activities are: a business can anticipate or identify needs and wants, which are not currently being fulfilled and predict what consumers are thinking.
Marketing links an organisation with it's customers, it is a process of anticipating, identifying and satisfying customer needs and wants, in an profitable manner. Marketing is an integral part of a successful business, however, the significance as to what extent marketers should concentrate on what is happening outside of the business is debateable. The positive aspects of analysing external activities are: a business can anticipate or identify needs and wants, which are not currently being fulfilled and predict what consumers are thinking.