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A report comparing and contrasting two standard documents from three companies.

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Introduction

By Thomas Evans Contents 1.0 Introduction Purpose of each document 2.0 Invoice 2.1 The common features between each invoice 2.2 Use of fonts 2.3 Is it easy to understand and reader friendly? 2.4 Use of a logo and colour 2.5 Is the invoice attractive? 3.0 Standard letter 3.1 The common features between each letter 3.2 Is it easy to understand and reader friendly? 3.3 Use of fonts 3.4 Use of a logo and colour 3.5 Is the standard letter attractive? 4.0 Conclusion 4.1 What was found from the analysis 4.2 Improvements that could be made to the Invoice/Standard letter. 1.0 Introduction I have collected two standard documents from three different companies. One of which is a standard letter and the other an invoice. The three companies that I have chosen are 'Abbey National', 'The Sheffield city council' and 'M and M sports'. The reason for these choices is that they are all different organisations and therefore I can compare and contrast the differences between them. The purpose of an invoice is basically that it is a receipt. The most common type is to show a customer the details of a purchase such as buying a car, or something which deals with a payment i.e. taking money out of a bank account. It shows the customer the date which the payment was made and in some cases is the proof that they actually bought it. A standard business letter has different purposes. ...read more.

Middle

For example if you were trying to find the invoice from M and M Sports amongst a pile of other letters it would be difficult because they are all the same colour. Where as if you were looking for the Council invoice which is yellow it would be obvious where the invoice was. All three of the invoices are easy to understand because they are all set out in a table format with clear headings of the different sections. As mentioned before, the fonts and styles used on the invoices allow them to be easily read. Although the three can be easily read, the one which is the easiest to understand is the deposit invoice from Abbey National. Instead of giving details about everything such as the ref no etc, it gives just the necessary information. The name of the customer, the details of the customer, the date and the signature of the cashier that dealt with the deposit are the only bits of information on it. 2.4 Use of a logo and colour. The use of a logo is the same in each of the organisations invoices. In fact there isn't really any difference in the style which the logo is presented. They are all designed so that you instantly know which organisation the invoice has come from. Similarly the colours are the same style. The colours used on the invoices are subtle yet bold enough to bring your attention straight to it. ...read more.

Conclusion

3.5 Is the standard letter attractive? Two of the standard letters look more professional than attractive. The Sheffield City Council are informing the customer so there will not be any need to make it attractive because it will fulfil its purpose being plain. The Abbey National letter although quite plain, it looks quite attractive. It is because of the way it is laid out. The Sheffield City Council Letter is laid out in a way that the body of the text is all cramped together and the other two are laid out so the text has lots of space. This makes the invoices look more attractive. 4.0 Conclusions - What Have I found from the analysis? * The three organisations that I chose were very different from one another and this reflected through their standard documents. I found that The Sheffield City Council was more for the purpose of informing than attracting or advertising. * I also found that some organisations do little things to their documents which set them apart from others. M and M Sports was a good example of this because it showed the kind of styles that an organisation promotes their company while at the same time giving the customer the information that is needed. * The thing that all of the documents had in common, was their use of the bold font. They all used this font to make an important part stand out from the rest. It was either used to direct the reader's attention to a certain part or to make sections of the document more 'important'. ...read more.

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