Advantages and Disadvantages of Waitrose Technology - Handy Scan (quick Check) - Introduced 1995
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Advantages and Disadvantages of Waitrose Technology Handy Scan (quick Check)- Introduced 1995 The Handy scan (quick check) was brought into action in 1995 to improve till efficiency and other promotions. When we look at the handy scan (quick check) we can see that it seams very basic and simple to use and function. We can see that it can bring a lot of advantages internally and externally, but also disadvantages. Waitrose know that there are many advantages that can benefit the company internally. One of these advantages is that it will improve queuing times at the tills. This means that if more people have the handy scan (quick check) and are going around the store packing their shopping while they are shopping then it reduces the queuing times and provided a more customer efficient till service for other customers that are using the tills. Waitrose also know that many people don't like filling out surveys and carrying out market research. But the handy scan (quick check) acts as a way of carrying out market research for Waitrose, they do this by looking at the things that customers using the handy scan (quick check)
Once an RF network is installed, it may be used for other equipment, providing the opportunity, for example, for additional temporary points-of-sale. Scanner racks can be mounted against a wall (not possible with batch handsets); and scanners do not need to be returned to the original location. In terms of service to customers, RF scanners have access to more information because they are not restricted to the product file downloaded to the batch scanner overnight. Information to customers given via the scanner may also be personalised to reflect data provided at time of registering for an account - e.g. allergy sufferers can be alerted to traces of nuts in products they have scanned. Security (CCTV)- Introduced 1995 With this technology we couldn't really get a lot of information mainly because Waitrose feel this is a very private subject to discuss because they need to keep certain things private and confidential to the store in the interest of the customers and the staff. Waitrose in Surbiton is a big superstore and it would become very expensive to have security guards to cover the whole store. Waitrose have come up with a better idea, they have chosen to have CCTV (close circuit TV)
But with advantages there comes disadvantages. The first disadvantage is that people could deceive the store by placing their first page upon the weighing scales, getting their first price and then adding more produces. This means that Waitrose losses out on profit, the only way that I see that Waitrose can battle this problem is by randomly weighing the products to see if the customer is being honest. But what are the advantages externally, the customer? Well there are many and the first one is that the customer feels responsible and this makes the customer come back. Another could be that it will save till services and queuing times because the customer isn't waiting for the till person to weigh the produce and then type the code in. Another would be that the customer can see what and how much they are spending on their shopping because the electronic scales gives out a sticker of the weight and price of the produce so that the customer can see what they are paying. But there are disadvantages externally. Customers who come into the store for the first time may not realise how to use the electronic weighing scales efficiently and safely. I think that if Waitrose are going to carry on with their technology then they may want to give demonstrations to people or new customers.
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