• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Airline Case Study. What was David Neelemans original strategic vision for JetBlue? Should JetBlues strategic vision be revised now that the company has new executive leadership?

Extracts from this document...

Introduction

1. What was David Neeleman's original strategic vision for JetBlue? Should JetBlue's strategic vision be revised now that the company has new executive leadership? David Neeleman's original strategic For Customer Attract more passengers during the economic crisis is a big goal. Start a company that would combine the low fares of a discount airlines carrier with the comforts of a small cozy den in people's homes. It means become more comfortable when passenger in JetBlue airplane Almost JetBlue's ticket price is lower than the other airline. Passengers can use Electronic ticketing, it is big part of JetBlue profit, when passengers have no time to book ticket, and electronic ticketing is convenient and efficient Good environment and customer service ---- provide Personal TV and use leather seats all the plane, offered passenger operated point-to-point system. For operating find the way to reduce operation cost, Use 2 type of aircraft can reduce repair cost, maintained quick turnaround times at airports, JetBlue served only snacks so they did not have to wait for replenish time. Flight attendants stowed snacks carry-on bags and coats in the overhead bins. Everyone-pilots, flight attendants, and passengers--helped throw away the trash after each flight. All the employees are the best crew members in the JetBlue. New strategies are based and revised on original strategies. New CEO David Barger began to follow several new strategies (1) reevaluate the ways the company was using its assets, (2) ...read more.

Middle

By: Sandy 3.What are the factors driving change in the airline industry? How are they likely to impact the future attractiveness of the industry? Economic Recession First, jet fuel prices soaring lead to airlines operating cost will increase that airlines must increase fares and fuel surcharge. Second, lower income levels and higher fares lead to loss customers. Jet fuel prices' soaring is most important reason of airlines loss money. JetBlue use two types of aircraft are A320 and E190 are more fuel efficient and less costly to operate than other airlines and airplanes. It is their key point of keep low price. Customer satisfaction * Service Expand market to the places where lower passenger flow, give customers more choice of different airlines also low prices. They have snakes on the airplane. * On time Quick turnaround times, JetBlue no meals were served and no hired cleaner,flight attendants clean the plane at any time. Thereby reduce weight and save time to keep lower price. Innovation * Technology JetBlue was one of the first companies to used information technology and paperless to keep costs down and raise planes to use efficiency. Open skies software to handle electronic ticketing, Internet bookings. More capacious and comfortable seats, in-flight entertainment and first airline can use wifi on the airplane. * Management Employees work at home with company-supplied computers and second telephone lines to reduce rent office costs and improve they work efficiency. ...read more.

Conclusion

And high price with high quality and low price with high quality, lots of people will choose latter) 2. All of the plane full of people, no empty seat (by discounting to sale the ticket that the remaining) 3. Be on time (it not only better for customer but also efficiency) 4.Contact in every department (the contact in every department must be better than before.) 5. To reduce resources and get less maintain (1. find the best flight plan 2.use the new plane ) 6. Keep the point that customer is god (by this way we can keep the old customer and the same time we will have more new customer from old customer's evaluate) 7. Improve the customer bill of rights (without confidence nobody will believe you, so we must do it ) Of course to do that will cost a lot of money, but this is a good moment to win public support. Nobody is perfect. This is very important. In this case will not only let customer know our promise but also know our mistaken attitude. Of this problem we can find some mistake we make. And we also can show our attitude. So if you deal with it well, it doesn't a bad thing for this company. And it is also a huge space for the company to improve in the future. By:Charlie ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marketing plan for Trung Nguyen coffee company.

    Thus, Trung Nguyen's outlets are opened late until midnight like other coffeehouses in Korea. o Order can be taken online through website, thus enhancing our e-commerce activities. o Logistic: consignments are sent by sea route. General purpose 20 feet containers are used.

  2. This case is about easyGroups efforts to diversify. The company established itself as ...

    The formula was designed to allow easyJet to charge higher prices for flights that were in greater demand by examining bookings on a day-by-day basis. To what extent did easyInternetCafe extend the easyJet model? easyInternetcafe was based on yield management.

  1. Internal Analysis of "Ryanair-The "Southwest"of European Airlines" case

    This reflects on company's image which isn't always so good in the press. In contrast Southwest Airlines, contribute a large part of their success to theirs well established brand values, and EasyJet has won awards for its brand. Ryanair invested resource to establish website for passengers.

  2. Asda - Company mission, philosophy, and goals. Overall purpose of the company, its stakeholders ...

    For an example, if government pass an act to fine companies who don't use recyclable packaging, the company has to invest more money on recyclables packaging that costs more money. A soft Drink company will need to review its strategy of using plastic bottles and look towards new package technology or the use of cans.

  1. Unit 9: Marketing Strategy

    Each strategy focuses on a different aspect of a business' target market and product mix. Ansoff Matrix is often used as a follow up to how the business is doing although it can be used in deciding upon marketing strategies as I have chosen to use it here.

  2. Suzlon Wind Power Company Analysis.

    High bargaining power of suppliers can be attributed to multiple requirement of number of components, which are either sourced from open market or imported. However, this issue has been resolved due to widespread vertical integration. Yet some components have long delivery time which gives medium bargaining power to suppliers.

  1. Sound and Vision plc. Case Study

    However, this is difficult to say because we do not have any financial figures of the past. Question 3 Amina definitely needs to have a significant marketing budget in order to achieve of her marketing objectives. It is a fact that Sound and Vision plc.

  2. I will be identifying the legal criteria for offer and acceptance in a valid ...

    Minors: Minors are people who are under the legal age of 18, at then they are generally unable to make any contracts. There have been many legal rules developed in order to help protect minors from contractual liabilities. There are also legal rules developed to allow minors to enter agreements but with limited circumstances.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work