• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Airline Case Study. What was David Neelemans original strategic vision for JetBlue? Should JetBlues strategic vision be revised now that the company has new executive leadership?

Extracts from this document...

Introduction

1. What was David Neeleman's original strategic vision for JetBlue? Should JetBlue's strategic vision be revised now that the company has new executive leadership? David Neeleman's original strategic For Customer Attract more passengers during the economic crisis is a big goal. Start a company that would combine the low fares of a discount airlines carrier with the comforts of a small cozy den in people's homes. It means become more comfortable when passenger in JetBlue airplane Almost JetBlue's ticket price is lower than the other airline. Passengers can use Electronic ticketing, it is big part of JetBlue profit, when passengers have no time to book ticket, and electronic ticketing is convenient and efficient Good environment and customer service ---- provide Personal TV and use leather seats all the plane, offered passenger operated point-to-point system. For operating find the way to reduce operation cost, Use 2 type of aircraft can reduce repair cost, maintained quick turnaround times at airports, JetBlue served only snacks so they did not have to wait for replenish time. Flight attendants stowed snacks carry-on bags and coats in the overhead bins. Everyone-pilots, flight attendants, and passengers--helped throw away the trash after each flight. All the employees are the best crew members in the JetBlue. New strategies are based and revised on original strategies. New CEO David Barger began to follow several new strategies (1) reevaluate the ways the company was using its assets, (2) ...read more.

Middle

By: Sandy 3.What are the factors driving change in the airline industry? How are they likely to impact the future attractiveness of the industry? Economic Recession First, jet fuel prices soaring lead to airlines operating cost will increase that airlines must increase fares and fuel surcharge. Second, lower income levels and higher fares lead to loss customers. Jet fuel prices' soaring is most important reason of airlines loss money. JetBlue use two types of aircraft are A320 and E190 are more fuel efficient and less costly to operate than other airlines and airplanes. It is their key point of keep low price. Customer satisfaction * Service Expand market to the places where lower passenger flow, give customers more choice of different airlines also low prices. They have snakes on the airplane. * On time Quick turnaround times, JetBlue no meals were served and no hired cleaner,flight attendants clean the plane at any time. Thereby reduce weight and save time to keep lower price. Innovation * Technology JetBlue was one of the first companies to used information technology and paperless to keep costs down and raise planes to use efficiency. Open skies software to handle electronic ticketing, Internet bookings. More capacious and comfortable seats, in-flight entertainment and first airline can use wifi on the airplane. * Management Employees work at home with company-supplied computers and second telephone lines to reduce rent office costs and improve they work efficiency. ...read more.

Conclusion

And high price with high quality and low price with high quality, lots of people will choose latter) 2. All of the plane full of people, no empty seat (by discounting to sale the ticket that the remaining) 3. Be on time (it not only better for customer but also efficiency) 4.Contact in every department (the contact in every department must be better than before.) 5. To reduce resources and get less maintain (1. find the best flight plan 2.use the new plane ) 6. Keep the point that customer is god (by this way we can keep the old customer and the same time we will have more new customer from old customer's evaluate) 7. Improve the customer bill of rights (without confidence nobody will believe you, so we must do it ) Of course to do that will cost a lot of money, but this is a good moment to win public support. Nobody is perfect. This is very important. In this case will not only let customer know our promise but also know our mistaken attitude. Of this problem we can find some mistake we make. And we also can show our attitude. So if you deal with it well, it doesn't a bad thing for this company. And it is also a huge space for the company to improve in the future. By:Charlie ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Samsung Strategic Management Case study

    4 star(s)

    "Dream, Vision & Goal, Creativity & Challenge, Insight & Good Sense, Technology & Information, Trust & Credibility, Speed & Velocity, Change & Innovation" http://www.samsung.com/AboutSAMSUNG/ELECTRONICSGLOBAL/DigitalVision/download/sec_global_codeofconduct.doc Samsung is seen clearly working on the different dimensions of strategic management which are as follows: > Identifying - the company's mission, its purpose and goals.

  2. This case is about easyGroups efforts to diversify. The company established itself as ...

    The formula was designed to allow easyJet to charge higher prices for flights that were in greater demand by examining bookings on a day-by-day basis. To what extent did easyInternetCafe extend the easyJet model? easyInternetcafe was based on yield management.

  1. I will be identifying the legal criteria for offer and acceptance in a valid ...

    problem, any contracts made during that time can be voidable by providing proof that at that time of negotiation, they had no idea or understanding of what they were doing or of what was going on. The other party to the agreement knew this or should have known it Now

  2. Case study of the Unilever Company

    This company operates in the secondary and tertiary sector, which means that use raw materials and other resources for the manufacturing or construction of finished and useable products; then the company deliver these finished products to the stores where the consumers can buy.

  1. Marketing Disasters - Hoover's flight fiasco and Kodak's failure to adapt to digital photography.

    an accessory in order to boost sales for Doritos? company, and not vice-versa. The problem with Hoover?s flights campaign was that the cleaning products were put behind the scene, while the airline tickets were the main attraction, the reason that triggered people?s buying behavior.

  2. Sound and Vision plc. Case Study

    However, this is difficult to say because we do not have any financial figures of the past. Question 3 Amina definitely needs to have a significant marketing budget in order to achieve of her marketing objectives. It is a fact that Sound and Vision plc.

  1. Methods of exporting to new markets.

    8. Monitor performance of agent or distributor. Advantages 1. Greater profits: Your potential profits are greater because you are eliminating intermediaries. 2. More control: You have a greater degree of control over all aspects of the transaction. 3. Absence of middlemen :You know who your customers are.

  2. Executive Summary Blue Nile is the largest online retailer of diamonds in the United ...

    The company mainly used the television and the Internet to advertise their products and services. Attracting customers to buy a diamond online without seeing and touching it was a real challenge for Blue Nile. The company succeeded over the years by offering an outstanding website presenting their products and also by providing an outstanding customer service.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work