Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse how a selected website (Tescos) has been designed to meet the requirements of its target audience.

Extracts from this document...

Introduction

Unit 34: Website Design Strategy Assignment 1: M1 Introduction In this assignment I will be analysing how my selected website has been designed to meet the requirements of its target audience. The website that I have selected to analyse is, Tesco (www.tesco.com). The target audience for this website are, families and single use (18+) and elderly/disabled customers who are unable to go out and get their groceries themselves. The target audience require medium-high IT skill level and with the elderly they will require rudimentary level of IT with access to an IT with a reasonable income. The target audience require functions from a website. They expect to have clear navigation to be used at ease with a quick response in return, readability of the font size and style used (sites usually use a sans serif font) with an understandable language to all users. Content The content has been written and formatted to make it accessible. For example: * Headings highlight sections of text * Sentences are short with the meaning at the beginning * Links use meaningful text * Forms can be navigated using the tab key. content Tesco have focused on website usability issues to create a site that is user-friendly and simple to navigate. ...read more.

Middle

* They aim to use a web font so all text is easy to read. * They have appropriate alt tags for images to carry information. * Tesco ensure that navigation through the website works in they same way. * They do not rely on just colour as the only way of giving out information. * Tesco avoid the use of images of text wherever possible, and provide equivalent text links that consist of images. http://www.tesco.com/help/accessibility/ Efficiency Tesco's target group want a limited of number of clicks on the site to browse and complete their shopping easily; without delays and wasting time. Tesco has provided this for their customers. The process is time efficient as it is easy accessible and all the information needed is on the site. Navigating through the pages as well is time efficient as each page loads quickly. Speed of response On average, a customer will wait for a page to load for up to 6 seconds. The duration on Tesco's website for each page to load is about 3-4seconds which will allow users to browse the site without any delays from the site. (Source: www.rutc.ac.uk/nln - Business Finance - Ebusiness level 2). Security Tesco Secure is a service offered by Tesco in partnership with Visa International. Tesco Secure provides a way to password-protect credit card usage on the internet. ...read more.

Conclusion

There is a privacy statement on the site that states, "Your information may be passed to and used by all Tesco companies. We will never pass your personal information to anyone else, except where we are required or permitted to do so by law, for any successors in title to our business and supplies that process information on our behalf both in the UK and abroad. We may also use the disclosure information in aggregate (so that no individual customers are identified) for marketing and strategic development purposes." Number of cards- Tesco.com allows customers to use the card of their choice to process a payment. Their customers can use 7 different cards on the site: - Tesco Clubcard - American express - MasterCard - Visa credit card - Maestro - Solo - Delta debit Tesco provides appropriate alt tags on their images for help people with disabilities to be able to identify what is on the screen in front of them. Example of image with alt tag Many customers might visit a website for a specific search and not want to go through all the pages to find the product that is suitable for them so instead they use the search box provided on each page the search is relevant/relates to and they enter the name of product or the type to get time efficient results on their page within seconds of their search. Example of search box Manuella Haddad ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    business online

    4 star(s)

    This is one of the vital aims that a company has reach, for customer not to lose interest while shopping online and for the website to acquire the customers needs. Web services that Amazon offer- Amazon provide a good web service for all its customers and developers, some of these include ?

  2. I have selected a nursery because there is high demand in the UK as ...

    START DATE 1st January 2005 MISSION STATEMENT "Jingle Bells Limited will be having a committed staff". Will be attending needs of the customers. Will have a good service. SHORT TERM OBJECTIVE Jingle Bells will within the first twelve months of working: * Increase profit by taking in more children in the nursery, and making a profit of £ 5000.

  1. Evaluate the efficiency of Tesco's stock control methods.

    a team of around 25 in each store, now Tesco is able to employ less people and get the work done in half the time. Ordering is instant and human error is cut out entirely. Before the electronic system was introduced many time orders would be placed wrongly and the

  2. In this assignment I am going to produce a detailed business report on a ...

    computer automatically order more. This has huge advantages like it saves time and money; problems could arise if items are not scanned through the checkout properly. ICT is also used when advertising, recipes and current promotions are put on the Tesco website. This is cheaper than advertising on the television.

  1. The process of electroplating and how it is used to protect products.

    Research piece 8, primary information Photo of the cleaning bath containing hydrochloric acid to remove rust and scale from the raw components Question 3- The types of chemicals, raw materials and solution used to coat the different types of raw components are a number of things.

  2. For my GCSE business studies I have to make a portfolio investigating two contrasting ...

    orders and so the operations can check the quantities and the products for the store if it is the same to what is ordered by the store - Operations working with marketing for the design for the store catalogues - Marketing working with the purchasing department if they find out

  1. In this report I intend to create a detailed report of Tesco's.

    It lists all properties and places where they want to expand to, it will also list equipment. Now obviously a company like Tesco's is huge so would have a very long list of property and equipment but in principle they do have the same kind of plan.

  2. Report on Tesco plc

    Also a board of directors on behalf of the shareholders run it. Being a plc also means that the business has a higher status. With a public limited company it is normally the shareholders and board of directors that have control over the company.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work