Analyse how a selected website (Tescos) has been designed to meet the requirements of its target audience.

The first 200 words of this essay...

Unit 34: Website Design Strategy

Assignment 1: M1

Introduction

In this assignment I will be analysing how my selected website has been designed to meet the requirements of its target audience.

The website that I have selected to analyse is, Tesco (www.tesco.com). The target audience for this website are, families and single use (18+) and elderly/disabled customers who are unable to go out and get their groceries themselves. The target audience require medium-high IT skill level and with the elderly they will require rudimentary level of IT with access to an IT with a reasonable income.

The target audience require functions from a website. They expect to have clear navigation to be used at ease with a quick response in return, readability of the font size and style used (sites usually use a sans serif font) with an understandable language to all users.

Content

The content has been written and formatted to make it accessible. For example:

* Headings highlight sections of text

* Sentences are short with the meaning at the beginning

* Links use meaningful text

* Forms can be navigated using the