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Analyse how a selected website (Tescos) has been designed to meet the requirements of its target audience.

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Introduction

Unit 34: Website Design Strategy Assignment 1: M1 Introduction In this assignment I will be analysing how my selected website has been designed to meet the requirements of its target audience. The website that I have selected to analyse is, Tesco (www.tesco.com). The target audience for this website are, families and single use (18+) and elderly/disabled customers who are unable to go out and get their groceries themselves. The target audience require medium-high IT skill level and with the elderly they will require rudimentary level of IT with access to an IT with a reasonable income. The target audience require functions from a website. They expect to have clear navigation to be used at ease with a quick response in return, readability of the font size and style used (sites usually use a sans serif font) with an understandable language to all users. Content The content has been written and formatted to make it accessible. For example: * Headings highlight sections of text * Sentences are short with the meaning at the beginning * Links use meaningful text * Forms can be navigated using the tab key. content Tesco have focused on website usability issues to create a site that is user-friendly and simple to navigate. ...read more.

Middle

* They aim to use a web font so all text is easy to read. * They have appropriate alt tags for images to carry information. * Tesco ensure that navigation through the website works in they same way. * They do not rely on just colour as the only way of giving out information. * Tesco avoid the use of images of text wherever possible, and provide equivalent text links that consist of images. http://www.tesco.com/help/accessibility/ Efficiency Tesco's target group want a limited of number of clicks on the site to browse and complete their shopping easily; without delays and wasting time. Tesco has provided this for their customers. The process is time efficient as it is easy accessible and all the information needed is on the site. Navigating through the pages as well is time efficient as each page loads quickly. Speed of response On average, a customer will wait for a page to load for up to 6 seconds. The duration on Tesco's website for each page to load is about 3-4seconds which will allow users to browse the site without any delays from the site. (Source: www.rutc.ac.uk/nln - Business Finance - Ebusiness level 2). Security Tesco Secure is a service offered by Tesco in partnership with Visa International. Tesco Secure provides a way to password-protect credit card usage on the internet. ...read more.

Conclusion

There is a privacy statement on the site that states, "Your information may be passed to and used by all Tesco companies. We will never pass your personal information to anyone else, except where we are required or permitted to do so by law, for any successors in title to our business and supplies that process information on our behalf both in the UK and abroad. We may also use the disclosure information in aggregate (so that no individual customers are identified) for marketing and strategic development purposes." Number of cards- Tesco.com allows customers to use the card of their choice to process a payment. Their customers can use 7 different cards on the site: - Tesco Clubcard - American express - MasterCard - Visa credit card - Maestro - Solo - Delta debit Tesco provides appropriate alt tags on their images for help people with disabilities to be able to identify what is on the screen in front of them. Example of image with alt tag Many customers might visit a website for a specific search and not want to go through all the pages to find the product that is suitable for them so instead they use the search box provided on each page the search is relevant/relates to and they enter the name of product or the type to get time efficient results on their page within seconds of their search. Example of search box Manuella Haddad ...read more.

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