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AS Applied Business

Extracts from this document...


Task B There are four types of vital research I will need to carry out in order to gain a clearer insight on making, producing, marketing and selling personalised T-shirts. Underneath is a list of the four methods of research I will carry out; PRIMARY RESEARCH This is research I will carry out myself. For my primary research I will carry out three types of research, this will include Observation, Product Analysis, and Questionnaires. I will have to carry out primary research as this will allow me to be specific in what it is I am looking for. E.g. in my questionnaire, I can hand it to those specific to my target market. In order to use the results given by my primary research I will firstly need to analyse and interpret the data. This research will help me find facts about the market, for example; desired price and location. This will give me an idea on how successful my business will be, and also identify what kind of things the customer requires before hand. So when it comes to starting the business I will be prepared from an earlier stage. SECONDARY RESEARCH This type of research has already been conducted, and is ready and there for me to use. There are three main sources of information I will rely on; > Internet > Books > Newspapers/Magazines Carrying out secondary data is vital as it allows me to view information that has already been analysed and interpreted. The major advantage of using secondary data is that it is more likely to have been performed on a larger scale. For example, they will ask more questions, to a wider market, and to a lot more people. By using legitimate websites I can find reliable data and also I may be able to find statistics that relate to T-shirt printing. Also, by using secondary research I am able to view the general weather forecast for the year, so I know before hand if I need to order thinner or thicker T-shirts. ...read more.


By using multiple choice questions I am able to easily put the results into pie charts and see the percentage difference clearly between all the options. Internet The internet is the most important method of secondary research. This is because it is cheap and easy to get hold of. I will use the Internet to get information on my competitors. This is because I can look at their websites and see the product range that they have. Also, many T-shirt printing businesses are set up online. Therefore, I will be able to look at them, as many of them are very well known, e.g. 't-shirthell.com'. This will allow me to see what types and colours of T-shirts will sell and how the prices differ. I will also use the Internet to research information for when I design my own website. This is because it enables me to find ideas for my own business. The Internet has many uses, as well as for advertisement. Therefore, I will use it to research the range of online advertisements that are available. Also, I need to find a supplier; this will also be done online as there is a wider variety online than I'll be able to find in a local newspaper for example. This is because T-shirt suppliers (wholesale) are not very easy to come across, and so it would be most likely to find them on the internet compared to anywhere else. Media I will research the media in order to find out where and how current businesses promote their products. I can look at newspapers, magazines and even television to see how clothes are being advertised. However, I will also need to ensure that the advertisement I use is affordable. This is a type of research because it means that I can view the range of advertisements that are available, and select the ones that are most appropriate for my business. ...read more.


they may gain the success of having school students go there. In order to avoid this happening I can go to Biddenham Upper School and offer the P.E. and dance teachers to personalise their sports kits, if they promote my company and allow me to hand out leaflets and flyers. This would gain many students interest and increase my profits. Task B7 Reliability and Validity It is important that the research that I have carried out is reliable and valid because it allows me to have a basis of what my market is and how I can reach their requirements. The data that I have researched is reliable and valid because by using secondary research, I have studied the most up to date information. This includes this season's magazines and information from current businesses. With the primary research, I ensured that all my data is valid by creating a questionnaire that is easily understood. Also, as it was a direct questionnaire, I could explain the questions that people didn't understand. This allows the research to be more reliable because I know that those that answered the questions fully understood them and perceived them the correct way. All the research that I have gathered is a representative view of my target market because a majority of the people who answered the questionnaire were aged 18 - 22 from Bedfordshire. Therefore, I can use the information throughout my market plan as it is a reliable source of the wants and needs of the customers. Also, as I carried out the research myself, I know that I have asked the correct questions and the right groups of people that can relate to my business. The secondary research that I have carried out is also valid because I've used information from current trends and those that are coming up, rather than ones in the past. This shows that my data is reliable for the current trends and colours. Therefore I can produce items that fit in with today's trends and colours. ?? ?? ?? ?? Puja Patel ...read more.

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