Phone in Bangladesh.
Estimating the Demand of 'One' Recharge Card among the Pre-Paid Subscribers of AKTEL Mobile Phone in Bangladesh *M. Saifullah ABSTRACT Yet to be completed. Background of the Research The GSM cellular phone market in Bangladesh has emerged during the last three years. The first licenses were granted in November 1996. Today, there are four national cellular operators with 2,000,000 subscribers centered in urban areas. To put this growth in context, Bangladesh has approximately 500,000 fixed line telephones (350,000 considered operational), and 2/3 of these are in the Dhaka area. The country's teledensity is somewhere between 0.26 and 0.3/100 people - in other words, there are 2-3 fixed line phones per 1000 people. This teledensity is one of the lowest in the world. Teledensity is closely related to the development status of a country, as estimated by UNDP's Human Development Index. This means that Bangladesh, with 28% of phone subscribers using mobile cellular technology, is poised to be off the Economist chart in a matter of months. There are four mobile phone operators in this country. Three of them are operating with GSM technology and one is operating with CDMA technology. The operators of GSM categories are TM International (Bangladesh) Limited (TMIB) with the product name of AKTEL, GrameenPhone Limited with GP, and Sheba Telecom with Sheba. The only CDMA operator
"An investigation on the importance of brand names to consumers".
"An investigation on the importance of brand names to consumers" Introduction: The aim of this research is to find out why brand names are important to consumers. The reason why this research has been undertaken is because branding is an interesting topic, which plays a major part in everyday life. Brands are found everywhere that hardly anything today is unbranded, including clothes, food, furniture and even cars. The research will show why brands are important to consumers. This research proposal will report other authors who have commented on brands. The author will be conducting primary research in forms of questionnaires and interviews. This is an important study for the reason that it demonstrates the way people buy and the justifications of their choice. Aims & Objectives or Hypothesis: Research question: Why brand names are important to consumers? Aims & Objectives. The main objective of the proposal is to examine why brand names are important to consumers which could also consist of what branding is and how important it is to consumers in everyday life. Hypothesis My hypotheses are as follows: The higher the satisfaction with one brand name, the more the customer will trust the brand name. The brand name is used to make the customer secure with products/service. The geographical implications on the brand i.e. if the brand name is well established in
Introduction and Product overview(nike)
Name: Ronit Aryal Course: Business AS applied Product: NIKE {Air force shoe} The Air Force athletic shoe is a product of Nike Inc. Created by designer Bruce Kilgore. This is a basket ball shoe with the Nike air technology. The shoes are sold in three different types: the low, the mids, and the high-tops and come in many different colorways, forms, textures, and patterns. The shoe mainly designed focusing for basket ball players is now famous within the young generation for fashion look. Air force shoes nowadays are so popular that they are custom made depending on the demand of the individual costumer. Why chose this product? Nike Inc Company is the largest and most successful brand of shoes. And the most successful of all the brands is Air force. Millions of air force shoe has been sold till date. History The Air Force 1 was produced in 1982 and discontinued the following year. It is the first Nike basketball shoe Nike ever created. Little has changed to the Air Force One since its creation in 1982, since then, over 1,700 color variations have been produced, bringing in an estimated 800 million USD/yr in revenue. 2002 Rap Star Nelly released a chart topping song about Air Force Ones Air Force 1 debuts as the first Nike basketball shoe with an air sole. The Air technology differentiated Nike from rest of the competition and propelled the company to become the
I am going to set up a business, which sells a wide range of football tops from kids' size to adults' size. The target market for my business will be people who want to buy football tops, for themselves or for other people
Introduction I am going to set up a business, which sells a wide range of football tops from kids' size to adults' size. The target market for my business will be people who want to buy football tops, for themselves or for other people, which can be a great birthday or Christmas gift. I am going to do market research before hand, so therefore I know what the demand will be and how much to supply and finally, where and how to supply my goods. Also by doing market research this will help me find an efficient way to advertise e.g. posters, leaflets. The initial target for the product will be schools children of Knights Templar School as I can supply it to them quickly, then eventually move across other schools and business. Primary research There will be two different types of research I will be doing for my business. The first type of research will be primary research. This is when I will be going out and around preferably the school or locally to find out the demand for my product. To complete this type of research I will need to draw up a questionnaire with appropriate questions to help me find the demand if there is one and a focus group for honest views. Questionnaire The questions I am going to ask are as follows . What gender are you? Male ? Female ? 2. What age group do you fall under 4- ? 5-15 ? 16-24 ? 25-55 ? 55+ ? 3. What league does your
AS Applied Business
Task B There are four types of vital research I will need to carry out in order to gain a clearer insight on making, producing, marketing and selling personalised T-shirts. Underneath is a list of the four methods of research I will carry out; PRIMARY RESEARCH This is research I will carry out myself. For my primary research I will carry out three types of research, this will include Observation, Product Analysis, and Questionnaires. I will have to carry out primary research as this will allow me to be specific in what it is I am looking for. E.g. in my questionnaire, I can hand it to those specific to my target market. In order to use the results given by my primary research I will firstly need to analyse and interpret the data. This research will help me find facts about the market, for example; desired price and location. This will give me an idea on how successful my business will be, and also identify what kind of things the customer requires before hand. So when it comes to starting the business I will be prepared from an earlier stage. SECONDARY RESEARCH This type of research has already been conducted, and is ready and there for me to use. There are three main sources of information I will rely on; > Internet > Books > Newspapers/Magazines Carrying out secondary data is vital as it allows me to view information that has already been analysed and
High Street Retail case study. JD (John David Group) is a well renowned store, which sells top quality sportswear and many fashionable accessorises.
JD (John David Group) is a well renowned store, which sells top quality sportswear and many fashionable accessorises. It was founded by John David in 1981 and the first store opened in Bury. The CEO of JD is Barry Colin and Peter Cowgill is the chairman. JD sells exclusive brands such as Mc Kenzie and K-Swiss. It now has more than 430 outlets, and operates in both the UK and the Republic of Ireland. The Pentland Group Plc owns 57% of the company since 2005. JD is mainly aimed at teenagers aged 13-19, but nevertheless attracts many other age groups also. Most JD stores are located in areas such as Surrey Quays, Lewisham, Brixton and Peckham and Oxford Street. JD closed down non profitable stores in order to increase profit. Aims & Objectives Every business has aims and objectives. JD aims to make profits, in order to make profits JD has to set smart targets, which are practical objectives which have to be achieved. It breaks down the objectives into achievable targets. The targets have to be specific, measurable, achievable, and relevant and time specific (SMART) in order to be accomplished. In order to be successful JD should set out aims and objectives, looking back at last year's success. For example looking back at JD's success which made revenue of £300m and £12.4m in operating profit. The company can now set further targets that need to be achieved in a relevant
BTEC Buisness Introduction to Market Reasearch Pass 5
Task 4a Pass five Describe how marketing techniques- branding, segmentation- are used by Magners Cider to increase demand for its product. Definition of Market Segmentation The process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition. http://www.marketsegmentation.co.uk/ Magners use different ways to segment their product they brand their goods in the way that it will attract to its most loyal customers and attract to a wide range of customers. Customers are all different and they have different needs. The marketing mix will be used differently to meet the needs and expectations of customers. This is done through market segmentation there are many ways that a customers can be classed into. * Age * Gender * Income * Geographical area * Buying habits Age many companies segment their product to meet certain people's ages an example of this would be Club 18-30 this is a holiday company which only offers holidays to people of the age of 18 to 30 they offer clubbing holidays their destinations are mostly all to lively destinations also they only employ people between the age of 18 to 30 this is because they want their customers to be able to relate to their staff. Gender a company
The fashion industry exploits its employees, models and the consumer - Do you feel that you are a 'victim' of the fashion industry?
The fashion industry exploits its employees, models and the consumer. Do you feel that you are a 'victim' of the fashion industry? I enjoy spending money on clothes, which are sometimes quite expensive, but I think that 'victim' is too strong a word to use to describe my relationship with the fashion industry. I have a choice over what I buy and I am not forced to spend more money than I can afford. I don't feel the need to buy clothes of a new style that I don't even like. I actually enjoy the whole experience of shopping for clothes and like discussing the latest fashion with my friends. I like the way some new fashion looks and in a way I am also helping to create jobs for the clothes designers, makers and retailers. I am aware that there are several negative aspects to the fashion industry but on balance I feel that I have control over what I buy. However there are also people who definitely are victims of the fashion industry and not just in the sense of consumers but also employees and models. There are different ways to look at the problem as to whether workers really are exploited by the fashion industry. For instance in Cambodia children and adults work till late hours, only to receive a small amount of 25pence per day. The question then to consider is is where does all our money go if only a small fraction goes to the people who actually make all the fashionable
For this assignment I will be describing how market research information is used by Blackberry to understand the behaviour of customers, competitors and market environment.
Methods of Marketing Research For this assignment I will be describing how market research information is used by Blackberry to understand the behaviour of customers, competitors and market environment. I will talk about primary market research methods that the company uses such as observing customer/competitors activity, experimenting with new products etc. as well as secondary market research such as newspapers, magazines, statics ( internal/ external) etc. Primary Research Primary research is research that's fit to a company's particular needs. By doing primary research such as focus groups, surveys, field tests, interviews or observation the company can gain information about their target market. For example, the company can investigate an issue specific to their business, get feedback about their Web site, assess demand for a proposed service, determine responses to various packaging options, and find out how much consumers will pay for a new product. Primary research delivers more specific results than secondary research, which is very important when launching a new product or service. Primary research is usually based on statistics that involve sampling as little as 1 percent of a target market. This sample can give an accurate representation of a particular market. Observation Customers Blackberry can employ people or use different companies to observe
This report was commissioned by the managing director Linda Shore to gather research in order to increase Barely Beautiful's product range and market segment thereby increasing market share and profitability.
Marketing Report To: Linda Shore, Managing Director From: Anjli Chotai, Marketing Director Date: 26th January, 2004 Terms of Reference This report was commissioned by the managing director Linda Shore to gather research in order to increase Barely Beautiful's product range and market segment thereby increasing market share and profitability. Procedure Consumer Research For all consumer research field research methods were used. A questionnaire was conducted on 100 random women aged above 16 in Central London around midday on a weekday. The questions were designed to find out women's preferences about make up and skincare, such as how much they would be willing to spend and where they prefer to shop. It is very important for Barely Beautiful to know information of this kind because the company has little previous knowledge of cosmetics. A consumer panel testing was conducted with a group of six women aged 19 - 51. The women were given a few products from each of our competitors and were asked to give the products a score out of 10 and say what they did or did not like about it. This would allow Barely Beautiful to realise the characteristics in certain products that do or do not work well and apply these to the company's own products. Competitors Research For the competitors' research a mixture of field and desk research was used. Each of the other major brands
