• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

BTEC Business. Marketing in different types of businesses.

Extracts from this document...

Introduction

Unit 3: Introduction to Marketing Assignment 1: P1 Marketing is the act of publicising products and offers to customers to get them to want to buy it; this could be via the television, a poster or radio. Marketing always has the customer at the centre of its activities and wants to build customer relationships in order to keep them coming back. Another definition of marketing is the actual action of selling an item or service to customers, like in a retail shop for example. John Lewis' aim: serving customers with flair and fairness. John Lewis' marketing strategies support this by advertising a wide option of customer services on the website including; FAQ's, Delivery problems, New Customer Registration, Orders and Returns, Gift Vouchers and Discounts and much more. Oxfam's aim: to work with others to overcome poverty and suffering. Oxfam's marketing strategies support this by displaying adverts on television about how you can donate in almost any way and showing emotional real life stories that encourage you to donate. ...read more.

Middle

This type of sponsored link marketing is worth while as it boosts your company to the top of the search listing however you do have to pay for every click. Voluntary Sector In the voluntary sector marketing is used by online websites where you can apply for a cause online, 'www.ncvo-vol.org.uk' is a good example. They can also sponsor certain TV programmes to gain awareness and encourage people to volunteer, this does however cost a lot and would need financial backing. A better way to market the voluntary sector, without investing a lot of money, is to hand out flyers or, even cheaper but time costly, go door knocking and talk to people about their organisation and whether they would be interested in becoming a volunteer. A decent example of a voluntary organisation is Oxfam who have volunteers that help out in crisis situations and help third world countries, they use marketing by advertising on television about the situation in third world countries. ...read more.

Conclusion

Asda is a good example of a company that has used marketing to keep ahead of their competitors. They use TV advertisements that last at least 30 seconds and take results from 'www.moneysupermarket.com' that compare their deals on every day items and show the public that they have x amount of deals better than Tescos, Morrisons and Sainsburys. This will encourage people to shop at Asda as they know that they have better deals and that they will get more for their money. Another aspect that marketing has helped in business is the ability to utilise new technology. This is the progression from having to write from hand to each of their customers and then having to actually post the item to their letter box to simply writing one email and sending it electronically to their consumers' computer. This advance in technology has made marketing so much easier and a lot faster, an example of a company that has utilised new technology for marketing purposes is River Island who have created a mailing list for consumers to sign up to, this way they get their information out to people who are interested and is not considered as spam. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    Marketing case studies - Asda and John Lewis

    3 star(s)

    see her in the cloths they want to have them because their fashionable. ASDA promote a lot more than say john Lewis because they sell cheaper cloths than them and they have to advertise or they wouldn't sell their cloths.

  2. Marketing Research. Explain how different marketing research methods have been used to make a ...

    But 1-5 and then 6-10) we can still multiply this mid point by the frequency of responses. So 8 x 3 where 3 people picked 6-10 whose mid point is 8 equals 24. This gives us a total mileage people are prepared to travel of 123 miles.

  1. BTEC BUSINESS UNIT 2

    ASSIGNMENT 2 THE ROLE OF MANAGEMENT MANAGEMENT Management can make the jobs easier for their co-workers by providing more material and equipment; this would in term improve the businesses performance as jobs would get done more accurately and quickly. For example if management were to provide new state of the

  2. Marketing Aims and Objectives - with examples from major companies.

    Pizza Hut has many competitors and they will constrain the marketing activities because if they re-invent or enhance a classic flavour or food then Pizza Hut cannot do it and promote it. For example if another restaurant thought of the square sliced pizza and marketed it, Pizza Hut will not

  1. PEST analysis for M&S and Oxfam.

    National Minimum Wage Act 1998 - the minimum wage in the UK is �5.73 for all adult workers. M&S are paying most of their staffs the minimum wage �5.73 per hour The mandate trade union proclaim on Tuesday, 24 February 2009 that they have made and agreement with M&S for

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    For example, in the U.K they use the England Footballer Alan Shearer to promote their hamburgers. The main point with advertising is that they are trying to convey an image to their audiences. Public Relations and Publicity McDonalds does adopt a global strategy.

  1. applied business unit 3 coursework

    But as crystal palace is a championship team it is probably more expensive to set up a stall or something of a sort than it will be at league one club Millwall. The average attendance in the last couple of years has been decreasing therefore this means that sales may

  2. Describe the types of Market Research

    Efficient Spending for Information - Unlike secondary research where the marketer may spend for information that is not needed, primary data collections? focus on issues specific to the researcher improves the chances that research funds will be spent efficiently. Proprietary Information ? Information collected by the marketer using primary research is their own and is generally not shared with others.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work