Local paper:
Local papers are mainly issued once a week and are delivered to everyone’s house in that borough or a batch is left at certain places for people to take as they wish. It covers the local news that has happened in the borough it also has adverts and classifieds at the back. They charge a fee for that advertising how ever it is much cheaper than the national paper and is useful mostly to local businesses who are trying to attract customers in the borough or near by boroughs.
Yellow pages:
The yellow pages has a number of ways of advertising how ever it is only paid with 1 small fee if you want a big advert and it also has the adverted bonus of having a free advert if you want with your company name what your business is and your business telephone number. This will be advertised in the book of yellow pages which is issued to every household in the UK for free and your advert will also be put on . If your advert is needed it will also be on the yellow pages phone line. The cost to be put on yellow pages depends on how big the advert is and whether is has any other features adverted to it such as the colour.
Business Cards:
Business cards are very easy to make most can be made from home however for a professional look most are done by companies who also print out leaflets etc. they don’t cost much to make but depending on the information put on and the complicity of the business card price ranges vary. They are small and enough to be put in a wallet for easy access. Business cards are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, affiliation (usually with a ) and contact information such as , and or advertisers. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design. Business cards are frequently used during sales calls (visits) to provide potential customers with a means to contact the business or representative of the business. Information taken from:
Car Wrapping:
Wrap advertising, or wrapavertising, is the practice of completely covering (wrapping) a vehicle in an or . Large vehicles effectively become ‘mobile ’ afterward. This can be achieved by simply the vehicle surface, but it is becoming more common today to use large sheets as . These can be removed with relative ease, making it much less expensive to change from one advertisement to another. Vehicles with large, flat surfaces, such as and carriages are fairly easy to work with, though smaller with curved surfaces can also be wrapped in this manner.
Word Of Mouth:
Word of mouth is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing. Word of mouth is typically considered a spoken communication, although web dialogue, such as blogs, message boards and emails are often now included in the definition.
Flyers:
Flyers can contain anything from information on kitchen appliances to medical information and religious treatises. Flyers are very important in as they are cheap to produce and can be distributed easily to customers. Flyers have also long been an important tool of political and for similar reasons. Flyers are often delivered from door to door and make a huge impact on the business if the right information is put with a balance of images and information.
Billboards:
A billboard or hoarding is a large outdoor signboard, usually wooden, found in places with high traffic such as cities, roads, motorways and highways. Billboards show large advertisements aimed at passing pedestrians and drivers. The vast majority of billboards are rented to advertisers rather than owned by them. Billboards can not contain anything they want as it is seen by everyone it can contain no offensive or adult information or images. It can reach a great number of audiences in a small place due to its size. They can cost a lot to advertise however that depends on the place it is advertised such as Leicester Square would be more expensive to advertise on than Preston Road and more people would see it than they would at Preston Road.
Below are a list and the reasons why Errol should or should not use these methods of advertising.
Local paper would be a very suitable way for him to advertise as he would get the customers near him and would work out much cheaper and to his budget. It would work out much cheaper for him then if he was to advertise on a national paper the national paper adverts can cost hundreds of pounds that Errol doesn’t have to spend. The great advantage would be that he can be read by a lot of people as it is free that means more people will read it. As it gets delivered to people’s houses they are more likely to read it and notice his advert. Since it is a free paper it means the people are likely to take it less seriously than if the advert was to be placed in the national paper as most of the local newspapers always have adverts about escorts meaning if his advert was to be placed in the local paper people will be less likely to take it seriously. Another great drawback of this is to be placed in the free newspaper you often the people who get it delivered to their houses normally consider the local paper as a junk mail and end up throwing it away for Mr. Andersons ad to me taken seriously he would need to be put there for a long time which would cost him a lot. Local people look for local services in the local paper and would be helpful if they saw his advert in the paper however they are many other adverts and Errol would have to try and stand out from his competition.
The advert above is 100 by 100 is would cost Errol £220 pounds each week to advertise however it is much cheaper for him if it was going to be a regular advert meaning Errol should leave it for a while until his business is doing well enough and has made up the money for it.
Yellow pages: A good advertise strategy for Mr. Anderson would be for him to place an advert in a directory such as the yellow pages. A huge advantage for him to place an advert in the yellow pages would be that it is free and it a very well known directory that the majority of the population uses. He would get his name and business with the business details put up for free on the yellow pages website and the directory which is distributed for free to every house in the U.K.This would also mean that more people will get to know his local reliable garage which will be convenient to the other people. When someone has broken down they are not every likely to have the big yellow pages in their car and would be pointless for him to do his advert on there. Another drawback would be neighbouring garages that maybe have been in business longer then Errol will mean they have more money there for not making Errol’s ad that noticeable compared to the others. An advert such as the one above is free and would be ideal for Errol it would mean that there are also other competitors who have and can afford better adverts but it would still mean that some people would see it and he would still get some business with this free advertising
Business cards are a great way to promote his new business and will mean that he will always be remembered as they have the small card that has all his details on it. When ever his customer leaves he will be able to give them his card so that they can either pass it on or use it and call him back another time. They can be very easily printed and can be made to look in a range of styles and colours making it more appealing to his customers. They can be very easily lost meaning that Errol’s money would do to waste. Visually affective cards would cost a lot as Errol can only afford the traditional black and white it would make his company look very professional and would make it look cheap.
A business card such as the one above would be designed at a price of £120 this does not include printing. For printing a set of 2000 cards would end up costing Errol £150 and this is with a full gloss finish making his business look professional and appealing.
Car wrapping would be great way for Errol to advertise his business as when he is on the move he is reaching a wide range of audiences. It will be easy for him to advertise his business for example if he is on a job he will be seen fixing the car and someone may recommend him. They can be put in a number of styles making it striking and bright to the reader meaning he would get an even bigger number of the audience. It will cost him a lot to get it all over his van and a small sign would make his business look cheap. Car wrapping can come of in harsh weathers depending on the type and due to Errol’s budget he will be getting a sign that is likely to come off within a few months due to the British weather. An advert such is the one on the left is the size that Errol’s vehicle would be a quote from around £250 pounds this was a custom quote for this sized vehicle other vehicles would differ. How ever the major advantages are raises company profile and reinforces identity, promotes your company day and night ,reaches a wider audience than traditional newspaper and TV advertising with an even greater reach than billboards, revitalises the appearance of ageing vehicles, reduces overall vehicle running costs, enhances staff loyalty in vehicle, company and product, protects the vehicle paintwork against stone chips and minor abrasions and is removable within three years, leaving you with a fully saleable vehicle, prominent design and high colour will help deter vehicle theft.
Word of mouth is the best possible advertising that Errol can get. The best thing about word of mouth is that it is free and that it can be passed on very easily and since Errol is new business news of his new business will spread very fast meaning he will get new customers very soon. Word of mouth may be free but it depends whether the words spread are good or not if Errol gives a bad service to once customer and a great one to another his business will face a lot of hassle ad trouble.
Flyers will be and effective way to advertise and is proven to be a great way to get to the right audience. They are very easy to get made and they have a way of attracting customers with the flashy writing. A huge amount can be put on a leaflet such as pictures and a lot of information’s about the company and its services and the distribution of it can be set to a certain place e.g. harrow. They have to be put in a certain way such as if there if too much information the leaflet will be thrown away due to it not being convenient how ever if it had the right amount of information and a few striking images to catch the reader attention then it will surely be read and the business may gain sum success from it.
Billboards are a great way to advertise however they ate only well if you are a big business. They can get the message across quickly and with the power of images and only a few words. They can reach a huge target audience if placed in the right places. They can be put in a variety of places ranging from motorways to highroads to side of the train stations which means it will be viewed by a huge number of potential customers. They cost great amount and with them only being affordable by big company it hardly seems worth it for Mr Anderson to invested init. They are put everywhere meaning that Mr Anderson would pay to reach an audience in southern London when he is based in harrow meaning a great waste of his money and time in designing the actual billboard.
In the market of advertising there are a number of methods available to Errol to advertise and promote his new business a local paper is a great way to start to promote his new business how ever there are a lot of disadvantages to it The image of eyes is unnecessary because it doesn’t symbolise anything to do with the business. No colour is used which might make the other adverts on the page attractive because they would have used colour to attract the readers eyes the only possible way for Errol to overcome this problem is for him to pay a bit more for a colour advert and beat the other competitors. .The section of well known car mechanics is not necessary because the advert then gives out too much information for the reader to take in and also it is not necessary for Errol to avoid this he has to make his advert quick and snappy so if someone is in a hurry they don’t have to read pages of information Errol should include information such as his main services his address phone number etc.
Flyers would be ideal for Errol to set our a promotional offer on his new business he can get it designed and printed at a very reasonable price as they are cheap to print however they can be printed in large quantities but depends were they are handed out if they are handed out in a shopping centre or at the side of a random street people wont notice the advert and will just read it and throw it away thinking it waste which would mean Errol’s money would go to waste he has to hand it to each house this way he will be sure the potential customer will at least look at the flyer he can also make sure that he doesn’t print out too many as he may get too many customer and may not be able to handle the demand meaning he will have to turn customers away which would ruin his business’s reputation before it has already started.
Word of mouth is a method of advertising that Errol has no control over and what is said about him and his business. Customers can recommend Errol’s garage if they think his service and products they got were good and they were satisfied with it meaning they may recommend it and Errol may get more business although he has no control he can make sure that he gets recommended by providing a good service and making sure his products are of highest quality.
