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Business studies project on Microsoft

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1.0 Introduction This is my business studies project on Microsoft. Microsoft is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Building on the popularity of the windows operating system, and the office productivity suite, Microsoft is now focused on developing technology for the next generation Internet. The company's .Net platform will allow businesses to collaborate to offer an unprecedented range of integrated and customized solutions that enable their customers to act on information wherever and when ever they need it. Microsoft was founded as a partnership on April 4, 1975, by William H. Gates III and Paul G. Allen, and incorporated on June 25, 1981. Headquartered in Redmond, Wash. The company operates subsidiary offices in more than 60 foreign countries and employs nearly 48,000 people worldwide. 2.0 Type Of Goods/Service Provided Microsoft sell many products worldwide but specialise in software, user interface devises (Keyboards, Mice, Microphones etc) and Internet devices. Other products include MS-DOS, Windows, Windows 3.0, Windows 95, Windows 98, .Net, Office XP, and Windows XP. 3.0 Industrial Sector Microsoft Corporation develops, manufactures, licenses & supports a range of software products, including scalable operating systems, server applications, worker productivity applications and software development tools. ...read more.


5.3 Location When Bill Gates 1st set up Microsoft he decided to set it up in Seattle because his family lived there and it was convenient for him to get to and from work. But he may have had another reason for choosing this location. This could be- Regional Aid (Development Areas) - areas of high unemployment and declining basic industries, for which he would of received a Grant off the Government. 6.0 Size Microsoft employs over 48,000 people worldwide and has a turnover of approximately $25.30Billion a year. Sales 25.62 Bil Income 6.42 Bil Net Profit Margin 25.10% Return on Equity 13.20% Debt/Equity Ratio 0.00 Revenue/Share 4.76 Earnings/Share 1.15 Book Value/Share 9.01 Dividend Rate 0.00 Payout Ratio 0.00% 7.0 Type of ownership Microsoft is currently a corporation but in the past was a partnership. 8.0 Organisational overview Microsoft's organizational structure supports the company's increased focus on software services. The company is currently structured around the following core groups:- 8.1 The Personal The Services Group (PSG), headed by Group Vice President Bob Muglia, focuses on making it easier for consumers and businesses to connect online and to deliver software as a service on a variety of devices. 8.2 MSN & Personal Services Business Group, headed by Vice President Yusuf Mehdi, runs network programming, business development, and worldwide sales and marketing for MSN and Microsoft's other services efforts, including MSN eShop, MSN Carpoint, MSN HomeAdvisor, the MSNBC venture, Slate and MSNTV. ...read more.


A.4) That's a tough question. The industry changes so very much that it's really hard to guess. In the last 10 years, I've seen Microsoft go from a fairly small company to become #1 in several markets. They've got products that range far more than I had ever guessed would happen. I suppose I would have to estimate that Microsoft will continue to likely get more involved in home media as well as working to develop software that will continue to power next-generation devices. Cell phones/hand held computers, ATM's, home appliances, etc. Q.5) In your opinion do you think Bill Gates was offended by the South Park movie when he gets shot in the head for unreliable windows 98 software? A.5) Hehe, probably but I honestly don't know. He has a pretty good sense of humour unless his actual life is in danger. 10.0 Conclusion In conclusion to my business studies report I have found that Microsoft is a successful company. Infact it is the most successful company in the world to date. Bill Gates has got to be the ultimate entrepreneur and defiantly a 1st class con man. 11.0 Evaluation I found doing my business studies project on the whole quite interesting, although some information was hard to come by like the industrial sector section. For future projects I will collect my information before I start to put my project together. I think that personally being acquainted with a Microsoft employee was a considerable advantage and I feel that on the whole I managed the task well. ...read more.

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