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Customer service of a business - Business - Dixons Group P.L.C (including the high street stores Dixons, Curries, P.C world and The Link.)

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Introduction

Section B: Customer service of a business. Business: Dixons Group P.L.C (including the high street stores Dixons, Curries, P.C world and The Link.) Customer services are a department in the business that's job is to provide information, advice and after sales services to the customers of the business. The customer service aims to be a very efficient service for customers, usually consumers to use if they have a problem with something in the business. For example if they have bought something but it isn't working then they can phone, email or fax the customer service department and ask for help. The business provides several different types of customer service. The customer service gives the business an idea into how satisfied their customers are with the purchases they have made. Knowing about this, the business can improve their products and services. ...read more.

Middle

All the media coverage could again add to the gaining of more customers. The benefits for the business having customer service is that if the businesses reputation is good then Dixons can gain and retain customers. If staff understand what the customers want, and if they're helpful and provide an effective service it benefits the business and the staff. If the business knows what their customers want then this can help Dixons compete with other electrical retailers and aim to come up on top. If Dixons can become a good retailer and attract many customers then it can gain other customers by word of mouth, a satisfied consumer is likely to come and buy from the store again if the service they encounter was at a high standard. Also this person could then go and tell his or her friends and family about their high standard experience, allowing a good customer service to both gain and retain customers. ...read more.

Conclusion

This helps customers, as they don't need to contact the company on routine inquiries and stops the call centres from being over used and full up. All customers are protected in law, from being sold dodgy and faulty products or unsafe goods. They are also protected from unsafe practices that that would affect their health. Also minor things like air conditioning, bigger non-cramped stores, clean interiors add to a good customer service. Customers would rather buy products and shop in a clean and healthy environment. The Dixons web site offers many ways of finding information out including: delivery. Delivery is a major part off buying the products online. Also there are sections on security issues, terms and conditions, return policy and frequently asked questions. The website also has a 'contact us' section. This has many numbers that the customer can phone. Including Sales inquiries, general inquiries, home inquires and electrical help line and a spares and accessories helplines. Robert Townsend unit B/2 assignment section B ...read more.

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