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E-COM

Extracts from this document...

Introduction

Higher Diploma in Business Administration 21909F-4A E-Commerce in Practice Assignment Title: Pedding Content Executive Summary Company background Service Market analysis summary Management summary Web site Feature Financial plan Executive Summary Pedding will provide a unique and innovative one-stop pets' wedding planning service. It includes everything in details in wedding party. In order to cultivate a full of love atmosphere for pets, we would like to spread out this service in our hometown by providing customized wedding party. This business plan is prepared to obtain financing in the amount of $60,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Pedding will be incorporated by six cooperators. The company chief will be Natalie Yip; the departments will be handled by Josephine Jim, Sandy Lo, Karena Kwok, Eva Lee and Gary Chan. They will be treated as shareholders and will invest personally $10,000. Company background Our company name - Pedding, which is a combination of Pets and Wedding. Simply, it is a wedding planning company, which soon to be established for providing one-stop pets wedding services and support of photographical equipment services online. Recently, more attentions on pets are paid by pets' owners and fancier. They would like to give the best thing to their beloved one. ...read more.

Middle

Therefore, one of the hot issue for current pets masters, pets wedding become recently a trend. They are happy and desired to see their pets getting married. Pedding is the best choice for those masters. According to the 'Thematic Household Survey Report No. 26 - Keeping pets of pets households' from Census and Statistics Department's report in 2005 , there is estimated from the survey that some 286 300 households were keeping pets at the time of enumeration, representing 12.6% of all households in Hong Kong. Among them, 257 500 households were keeping one type of pet and 28 900 households, two and more types of pets. Those pets included dogs, cats, turtles, birds and other pets. It is easy to know that dogs and cats are people's favorite pets relatively in pets market. Some kept not only one pet. Obviously, there is a big market if we focus on these first two sorts of pets to be our target customers. (Table 4.1 and Chart 4.1) Strategy and Implementation Summary Strengths - Professional and knowledgeable staff. The staffs have taken a series of pets care and wedding planning courses. Some of them have pets at home. They are both knowledgeable and eager to please. - Qualified services and support. Some of wedding items will be kindly provided by suppliers in order to hold a remarkable pets' wedding party for customers. ...read more.

Conclusion

When you enter the company's Web site, the front page of the Web site will be seen in a fresh clip about pets wedding. It will provide an apparent image for the target audiences. The main page of the Web sites will be separated as three parts: Contents, Main page and Top-banner. The Top-banner will be written by the company's name, logo, and contact number. The content page will be placed on the left hand side, it contain the major links to different main pages as "Home", "About us", "FAQ" and "Wedding video", etc. When you press those links, the main page area will change in accordance to the URL. However, the Top-banner and content page are remain unchanged. Functions: Chinese/ English switching button Being more convenient for different nationalities Video playback Providing previous successful cases in our business Special effect when clicking each button The buttons with animated effect Banner Ad One banner Ad should be shown on the top of the content frame and two on the right hand side. When users click on any link of the content, all banner ads will change accordingly Page counter To Count the visit popularity automatically Membership subscription Allowing customers become our VIP member desired to gain price discount FAQ Listing frequently asked questions and providing answers External links Linking outside firms for the supplements Background music No any is provided because of annoyance ?? ?? ?? ?? 21909F-4A E COMMERCE PRACTICE ASSIGNMENT PEDDING ...read more.

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