• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24


Extracts from this document...


Higher Diploma in Business Administration 21909F-4A E-Commerce in Practice Assignment Title: Pedding Content Executive Summary Company background Service Market analysis summary Management summary Web site Feature Financial plan Executive Summary Pedding will provide a unique and innovative one-stop pets' wedding planning service. It includes everything in details in wedding party. In order to cultivate a full of love atmosphere for pets, we would like to spread out this service in our hometown by providing customized wedding party. This business plan is prepared to obtain financing in the amount of $60,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Pedding will be incorporated by six cooperators. The company chief will be Natalie Yip; the departments will be handled by Josephine Jim, Sandy Lo, Karena Kwok, Eva Lee and Gary Chan. They will be treated as shareholders and will invest personally $10,000. Company background Our company name - Pedding, which is a combination of Pets and Wedding. Simply, it is a wedding planning company, which soon to be established for providing one-stop pets wedding services and support of photographical equipment services online. Recently, more attentions on pets are paid by pets' owners and fancier. They would like to give the best thing to their beloved one. ...read more.


Therefore, one of the hot issue for current pets masters, pets wedding become recently a trend. They are happy and desired to see their pets getting married. Pedding is the best choice for those masters. According to the 'Thematic Household Survey Report No. 26 - Keeping pets of pets households' from Census and Statistics Department's report in 2005 , there is estimated from the survey that some 286 300 households were keeping pets at the time of enumeration, representing 12.6% of all households in Hong Kong. Among them, 257 500 households were keeping one type of pet and 28 900 households, two and more types of pets. Those pets included dogs, cats, turtles, birds and other pets. It is easy to know that dogs and cats are people's favorite pets relatively in pets market. Some kept not only one pet. Obviously, there is a big market if we focus on these first two sorts of pets to be our target customers. (Table 4.1 and Chart 4.1) Strategy and Implementation Summary Strengths - Professional and knowledgeable staff. The staffs have taken a series of pets care and wedding planning courses. Some of them have pets at home. They are both knowledgeable and eager to please. - Qualified services and support. Some of wedding items will be kindly provided by suppliers in order to hold a remarkable pets' wedding party for customers. ...read more.


When you enter the company's Web site, the front page of the Web site will be seen in a fresh clip about pets wedding. It will provide an apparent image for the target audiences. The main page of the Web sites will be separated as three parts: Contents, Main page and Top-banner. The Top-banner will be written by the company's name, logo, and contact number. The content page will be placed on the left hand side, it contain the major links to different main pages as "Home", "About us", "FAQ" and "Wedding video", etc. When you press those links, the main page area will change in accordance to the URL. However, the Top-banner and content page are remain unchanged. Functions: Chinese/ English switching button Being more convenient for different nationalities Video playback Providing previous successful cases in our business Special effect when clicking each button The buttons with animated effect Banner Ad One banner Ad should be shown on the top of the content frame and two on the right hand side. When users click on any link of the content, all banner ads will change accordingly Page counter To Count the visit popularity automatically Membership subscription Allowing customers become our VIP member desired to gain price discount FAQ Listing frequently asked questions and providing answers External links Linking outside firms for the supplements Background music No any is provided because of annoyance ?? ?? ?? ?? 21909F-4A E COMMERCE PRACTICE ASSIGNMENT PEDDING ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. How Evans Enterprise party and wedding planners could use IT to help manage their ...

    41 7.6 Advantages 41 7.7 Disadvantages 42 7.8 MIS Reports 43 7.8.1 Report 1 - Company profit each month of 2011 43 8.0 E-Commerce 46 8.1 Definition of E-Commerce 46 8.2 Importance of E-Commerce 46 8.4.1 B2B 47 8.4.2 B2C 47 8.4.3 C2C 47 8.5 Advantages OF E-Commerce 47 8.5.1

  2. Business Plan window cleaning

    was a raining seasons so, many customers does not want their window clean. Consequently, my balance was negative again for three months. However, the sales started increasing in October, but started to decrease again, as result the payment was incredible high nearly half of the sales have to pay for the payment and its make the balance decrease.

  1. Unit 9: Marketing Strategy

    The second will be pensioners interested in activities such as gardening, walking and crafts. The pensioners will like to use the business as they will be pleased that they now have the time to shop for luxuries such as handmade cakes, and the mothers will like to use my shop to treat their family.

  2. Investigating Internet Marketing

    season (for example it is spring now so they have items which are fashionable this season). They just show the items, there is no description about the fabric for example, or where it was made. What they do to facilitate the customer's decision is to have created a model online

  1. NHS change management

    * Defined competencies of senior staff, relevant to the public health. * Secure provision of core public health programs: screening and immunization. * Discharge of statutory duties and major role in management of risk. * Commitment to development of a multi-disciplinary approach to public health.

  2. The main purpose of this research is to know and analyze whether the Olympic ...

    In order to get succeeded with in the companies the brands play a major role in them. Olympics itself refers to a brand. Olympics is the main significant single which is compressed of different types of categories of games with in it.

  1. PEST is a planning tool which is used by a business to evaluate and ...

    This PEST factor also could be significant to Ginsters as it could directly affect their ability to achieve the aim / objective of meeting stakeholder's needs; this is because Ginsters will need to make sure that they have the money to be able to pay for the increased prices in fuel.

  2. Marketing Disasters - Hoover's flight fiasco and Kodak's failure to adapt to digital photography.

    an accessory in order to boost sales for Doritos? company, and not vice-versa. The problem with Hoover?s flights campaign was that the cleaning products were put behind the scene, while the airline tickets were the main attraction, the reason that triggered people?s buying behavior.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work