Explain the different types of business information their sources and purposes. Examples from Amazon.

by blue37 (student)

Alain Litumba Unit 4 - Business Communications

P1: Explain the different types of business information their sources and purposes.

Introduction

Business information is a very important point in the world of business today, without information organizations will not be able to cope with the business world. Every day, organizations try to find maximum information about their target market, in order to improve the quality of products or services. In this assessment, I will explain different types of business information, their sources and purposes. I will investigate about Amazon.com.

Amazon.com is an American multinational organization founded in 1994. Amazon operates on internet. Amazon.com are selling products such as DVDs, software, video game, apparel, furniture, jewellery and lot more. Amazon is one of the most profitable companies in the world; they expanded their affairs around the world. They have websites in UK, France, Germany, Japan and China.

Types of Information

Information: Fact/Knowledge/news communicated to peoples concerning different affairs and action.

Communication: The action of transferring information, fact, knowledge, news to peoples.

Verbal

Verbal information happens when people use voice, sounds and languages to communicate with each other. Verbal communication can be virtual and physical; peoples can also communicate from far. Verbal communications are the most used way to share views; it also the easiest way and it allow people share information for longer time. They are many ways to transmit information verbally; e.g. face to face (this communication is happened when individuals face each other and are talking), telephone conversation (occur when persons are discussing trough a phone), meeting (two or more people reuniting together discuss about different topics) and many more. Amazon.com used all 3 verbal communication above, Amazon.com use telephone, as a way to communicate with their customers, Amazon.com customers can call to complain, to return a product if they are not satisfied and sometimes call customers to ask about the service quality. Amazon.com board of director organise a meeting each week, so they could talk about how to improve their business.

Written

Written communication happens when individuals use symbol of alphabet to write word. This communication is less used compare to face to face communication, as writing requires more skills (grammar, vocabulary etc.…). Despite that majority of peoples lack writing skills, it still frequently used, for example business (Bank, shop, school) still send letter to customers to inform them about situation. Amazon.com use a lots of writing information, I will only three of amazon.com communication.

Letter: a letter is a piece of paper containing written information, a letter is more formal, it contains date, receiver and sender address, subject, main text ...

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Written

Letter: a letter is a piece of paper containing written information, a letter is more formal, it contains date, receiver and sender address, subject, main text and signature. Letter is the oldest writing communication, it used since the beginning of time, until today people and organisation still used letter to communicate. Amazon.com letter utilize to contact their customers, they wrote about product information, warranty or if there is any delay with delivery.

Electronics Email: Email is written communication, email has same the same characteristic than a letter, expect that, individuals need computers and internet to send mail. Today electronic emails are used everywhere in world, business and people. Electronics email allow people to communicate faster compare to letter (take at least 24 hours) and allow business to save costs (papers). Amazon.com to confirm customers’ command, to communicate with customers, if there is any problem or return the product and sometimes when customers forgot their password, information to reset are send through email.

SMS: Stand for short message service, text message can use with a phone, web and mobile. SMS‘s modern way of writing communication among the three. SMS allow business and people to transmit information faster and simply. Amazon.com use it communicate with their customers, for example about any problem with delivery or to ask customers if they are satisfied with the product.

Multimedia

Multimedia information happen when text, images, videos, animation, graphics are put together. Multimedia allows business to attract people; as it interested people and it also easy to use. Examples of multimedia information are World Wide Web, interactive television. Computer, 3D video and images and many more. Amazon.com use multimedia to transmit information to customers, amazon.com has a webpages, the websites contains all their product , information, price, delivery date, it also have images, videos, graphics , sound and many more.

On Screen

On screen is all information that can be displayed on a screen. On screen can be on television, computer screen, and laptop and more. Amazon.com employs this technology to share information on their product; amazon.com produces TV advertisement than can be seen on Television and has a website.

Purpose of Information

To Widen Knowledge

Amazon.com uses this information to extend their knowledge on the business market. It is very important to stay aware of what is happening in to the world of business; government may change laws or technology may develop. Amazon.com utilise those information (News, newspapers) to extend their business knowledge, those information help them to take decision on how attract customers and what products to sell in the future.

Strategic direction & SWOT

Information can help Amazon.com to make decision on strategic direction and SWOT analyse. Strategic direction is what Amazon.com wants to do in the future and swot analyses’ is method use to figure out the strength, weaknesses, opportunities and threats. To determine strategic direction and SWOT amazon.com use survey, questionnaire, newspapers and more. Strategic direction and SWOT help amazon.com to decide on future and ameliorate qualities of service and product.

Competitors

Competitors are all organisations which are doing the same stuff as Amazon.com. Amazon.com has many competitors. Amazon.com may use information to find out what competitors, it would help to get to gain on market share and also to ameliorate product and service.

Customers

Customers are very important in business, Amazon.com always need information on customers they could improve on their product. Amazon.com use customers research, to find what if clients are satisfied or not with service or product and also to find potential customers. Market research will help amazon.com to improve quality in product and service.

Communicating Sales promotion

Amazon.com needs sales promotion so they could influence customers to buy their product. Amazon.com various promotion methods (TV, Radio, newspapers, websites and more...). Amazon.com use market research information, to find out clients behaviour, age, motivation; those information will help Amazon.com to find out how, what, where they should advertise their product.

Source of Information

Source of information is where business information is from; there are two types of business Information; Internal and external.

External

External source of information are information taken outside the business. Examples of external information may; market research, TV news, newspapers, government reports and more. Amazon .com use external source of information to find out about the market. For amazon.com, external information’s are easy to find, so time saving.

Internal

Internal source of information are information taken inside the business. Internal sources of information can be customers receipt, revenues, information of profit and customers, cash flow and more. Amazon.com has many functional areas, majority of internal information are taken in functional areas. Amazon.com uses that information to create customers loyalty.