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For task 3 I have been asked to identify for each organisation (Olympos Leisure Centre in Haywards Heath and Puma) their aims and objectives, explain how they are decided and also how can their aims and objectives link to the purpose of the organisations.

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Introduction

Aims and Objectives 1.0 Introduction For task 3 I have been asked to identify for each organisation (Olympos Leisure Centre in Haywards Heath and Puma) their aims and objectives, explain how they are decided and also how can their aims and objectives link to the purpose of the organisations. The aims and objectives will depend on the type of the business's ownership. Obviously a business funded by the government will have different targets to a private company owned by an individual. To succeed in the business world, the companies should have a specific track so they can achieve their intentions. In business we use aims and objectives to set up everything the company wants to achieve. An aim is usually just a general idea of what they expect to do in their business. When you set up an aim, you will need to be more specific on how, when and where you going to achieve. So you break down your aims in S.M.A.R.T objectives S - Specific M - Measurable A - Achievable R - Realistic T - Time Related For example, a company wants to improve their sales. So they set an aim of increasing their marketing activity, and then the objective will be to have a specific TV campaign by next month advertising their sales promotions. When a business is just about to set their aims and objectives they need to look to the past, present and future situation's of the company. ...read more.

Middle

Olympos's customers and community also intervene on its business plan; they give some guidance on their main issues by complaining or in surveys. Olympo's Leisure Centre need to make sure they listen to their public because they are the main key for their success. 4.0 How aims and objectives are linked to the purpose of the organisation Olympos's main purpose is to provide the best service to their customers and community and keep them satisfied. To meet this purpose Olympos needs to follow their business plan, this means achieving their aims and objectives. For example opening new classes with new activities will help Olympos's leisure centre maintaining their customers satisfied. This is an example how aims and objectives are connected with the business's purpose. Without meeting their aims and objectives Olympos's wouldn't have the best service and wouldn't satisfy their clients. After setting aims and objectives Olympos Leisure Centre needs to keep monitoring their activities to make sure all the targets are met and everything is in order. This is really important, because they need to meet their aims and objectives to reach their purpose, and they need to reach their purpose to be a successful business. Without meeting and motoring all of this the business won't have any achievements and will probably fail. For this reason Olympos has a monthly meeting with the people and organisation's responsible for the running of the business such as the Mid Sussex District Council the main manager of the Leisure centre and the ...read more.

Conclusion

These three groups of people have meetings every month to discuss the business's position and the aims and objectives. Although the main decision are made by these three groups Puma has to take into account their customers and some of their shareholders' opinions, depending on how much they invest in the company. 7.0 How aims and objectives are linked to the purpose of the organisation Puma's purpose is like any other company in the private sector, to make profit. It is really important that private companies like Puma meet their aims and objectives so they can reach their main purpose. To reach their purpose Puma needs to be focused on customer satisfaction, quality of products, marketing and expansion. These key points are all included in Puma's business plan. So it is obvious the connection between aims and objectives with the businesses purpose. Without achieving the aims and objectives it is impossible for Puma to achieve profit which is their main purpose. In addiction to aims and objectives there is the part of monitoring the business. To make sure everybody in their company is working in order to realize their aims and objectives Puma has monthly meetings, where they consider Puma's position and future decisions. This is vital for the company's success. Nothing can be achieved if there isn't specific and S.M.A.R.T targets that the company can follow during its activity. ?? ?? ?? ?? Diana Garcia Anahita Henry Course code: 09430FBA31A Unit 1: Exploring Business Activity Task 3 - P3 1 October 2009 ...read more.

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