Aims & Objectives

AS and A Level Business Studies

Aims and objectives- Business plan

I am going to produce my own business plan in order for me to evaluate the viability and feasibility of my trip.

Don’t write your aims and objectives at the beginning, write them after you fully explain what SMART is

In order to carry out a successful and educational trip I need to set my self SMART Objectives.

SMART targets are targets that are:

Specific: clearly identified
Measurable: can be quantified and tested to evaluate success
Achievable: my team is capable of meeting each objective
Realistic: can be expected to work in the project’s market and regulatory environment
Timed: are amenable to the setting of a timetable of dates

(explain what SMART is in more detail, use google if need be^^^)

Ok, after you explain what SMART is, you can now write a short introduction like... ‘In this part of my coursework, I am going to write up 3 aims and 3 objectives for each aim. The objectives for each aim have to be SMART like said previously.’ Just an example of an introduction, reword it If u want.

So I’ll give you an example of aims and objectives just to give u a rough idea of how it’s set out, change a few stuff if you want but I’m assuming you’ll get the idea:

Here is my first aim for this trip:

Provide the best possible accommodation for students

(now here you can start talking about why you chose this aim and how it is going to help you overall, so for example... ‘I think that this aim will help me receive a high percentage of customer satisfaction from the students and it can help me set a good reputation if all my customers are satisfied with the accommodation.’)

Now here are my 3 objectives for this aim:

To provide half an hour lunch break at a cafe or restaurant/city centre etc 1:30pm to 2:00pm.
To provide a quick journey to my destination by leaving school at 8:00am and arriving at [write your trip location here] by 10:30am.
To provide a comfortable journey to [trip location here] by making sure before the coach leaves that the coach is clean (no rubbish/litter) and that there are no technical difficulties such as broken seats, bag holders, etc.

Change any of the times/dates/locations for the objectives up there if you want, cuz I don’t know what ur trip specifications are so just change some stuff.^^^

Also, you should write a few sentences after each objective describing it and how it would help you achieve aim 1). DO THIS FOR 3 AIMS! AND 3 OBJECTIVES FOR EACH AIM! Hope it helps janetta :)

Factors for a successful trip

Communication
Leadership
Personality clashes
Resources
Environment
Problem solving

Communication- in order to keep my trip successful me and my team members need to keep in touch ...

This is a preview of the whole essay

Change any of the times/dates/locations for the objectives up there if you want, cuz I don’t know what ur trip specifications are so just change some stuff.^^^

Also, you should write a few sentences after each objective describing it and how it would help you achieve aim 1). DO THIS FOR 3 AIMS! AND 3 OBJECTIVES FOR EACH AIM! Hope it helps janetta :)

Factors for a successful trip

Communication
Leadership
Personality clashes
Resources
Environment
Problem solving

Communication- in order to keep my trip successful me and my team members need to keep in touch at all times with each other not just at team meetings but also in between the meetings too. The ways we can communicate are by email, mobile and informal chats.

Leadership-who ever is the leader, it is important that the leader makes careful choices.

Personality clashes-if there is an issue with the leader then this is when the other members od the team can help so that doesn’t become a problem.

Resources-we need to set SMART objectives. ‘A’ is for achievable and so we need resources that are achievable.

Environment- this means a room or a space where the team can meet up.

Problem solving-if there is some sort of problem then it should be solved, we have to evaluate the options that we have to solve the problem as well tell the others that a problem has occurred.

Customer needs: Now that I and my group have agreed the target customer group it is now important to identify the customer service needs particular to that group. For example when we will be at Cheddar Gorge what educational attractions and information would most meet their needs and help meet the objective of 100% customer satisfaction.

I and members of the team have allocated roles and we know what we are doing and once we complete our role we report as a group in a team meeting. Each member of the team is providing a service to the rest of the team.

Marketing techniques: (the 4 P’s)

My product: is the trip to Cheddar Gorge, using a coach as our transport to get to our destination. We are going on the 30th of March.

Place: Cheddar Gorge is located in Somerset, England.

Price: I need to keep in mind the total price that the students are going to be charged. The price can’t be too high so that students won’t be able to pay. The price needs to be worth the trip so that it can still attract sufficient customers in this case i know that the price that i have been given for both the coach and trip is worth the money and students of the GCSE geography group will be willing to pay that amount. The amount that they would need to pat is a total of £18.50.

Promotion: I need the trip to be the most successful and that it is bought to the GCSES geography student’s attention and to raise their interest and desire and lead them to act by attending the trip as well as paying for the trip.

What I and my team did is before choosing the target group we have chosen a place outside London to go to and visit. We knew it had to be educational so we thought we will base it for the geography students, so we were given an idea of choosing Cheddar Gorge. Straight away i knew that this place will gain the students interest as cheddar gorge contains caves.

Promotional techniques: - it’s all about attracting interest of customers.

Advertising is one promotional technique that can be used. If i choose to advertise i need to know which advertising messages will grab the attention and interest

AIDA

Attention- I need to be quick and direct to grab people's attention. I have to use powerful words, or a picture that will catch the reader's eye. I can do this in the letter that will be handed out to the GCSE students.

Interest-Gaining the reader's interest is harder than grabbing their attention so me and my team need to stay focused on the customers needs. So what will the students be expecting on the day to cheddar gorge. I may use bullets and subheadings, and break up the text to make my points stand out.

Desire-As I’m going to be building the reader's interest, I need to also help them to understand what I am offering them and how it can help them in a real way and the main way of doing this is by appealing to their personal needs and wants. I will also need to explain to the GCSE students what's in it for them.

Action- now I need to wait and see the actions that the GCSE geography students will take. This includes if they are willing to pay for the trip and go and enjoy the educational day trip.

Physical resources

When considering the resources I need to think about the entire operation for this project and list all the resources that are needed. I also need to be clear how and when these resources are going to be accessed and who will do what.

Allocation of responsibilities among team members will help get the task done.

Team structure

System / finance

In my business plan i need to know who has paid what and when. To know this i will keep records using paper-based systems. I need to including the budget and the handling of payments.

Budget document

I have saved up money to spend, and the price I am charging for each ticket will cover the facilities as well as the trip all together.

Legalities

As part of my business plan I need to take in consideration the health and safety, security and insurance. Health and safety is important in case of any accident so what i could do is a risk assessment that members of the team can complete.

Contingency plans and problem solving

I’m including a contingency plan because things go wrong. The project may be carefully planned but some unforeseen occurrence may happen. I need to know:

What could go wrong
What would myself and team members do
What resources need to be held in reserve such as a budgeted amount of money or spare staff in case they are needed

Timescale

In time management i need to consider:

The importance of time management to achieved times objectives
Critical path analysis and its application to the project

Critical path analysis is a tool that helps the scheduling and management of difficult projects. It helps with planning tasks that need to be done. For my project critical path analysis will be the basis for preparing the project schedule and planning the use of resources. During the management of my project it will allow the team members to monitor when the stages of the project have been successful for example monitoring the number of GCSE geography students who are actually paying for the trip. Critical path analysis can also help us to identify when actions need to be taken to put the project back into place after a problem has taken place.

Critical path analysis of the trip to Cheddar Gorge