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For this piece of coursework, I need to talk about the aims and objectives, ownership, location of the company and the activities of 2 companies. And I chose Chrissie D's and Richer Sounds.

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Introduction

Introduction: For this piece of coursework, I need to talk about the aims and objectives, ownership, location of the company and the activities of 2 companies. And I chose Chrissie D's and Richer Sounds. Richer Sounds Aims: Long - term goals of a business. Keep the business moving forward. Aims of Richer Sounds: There are many aims of Richer Sounds that are to: * Provide fantastic service and value for money. * Reward staffs depend on their work done, so they have many colleague benefits and bonus scheme on offer. * Be fair to every staff and customers. * Make profits- a business can't survive without making profits, and this is the main aim. Objectives: Objectives are the targets that help firms to achieve their aims Objectives of Richer Sounds: * Open four to six stores in the coming year- more stores they have, more people know about the company. * To sell as much products as they can. * Keep the business fun, so the customers will always come back. * Keep the level of the excellence of customer service over 90%, so they won't get complains at all. ...read more.

Middle

Change to their activities Richer Sounds are proud of themselves of being creative, but they still want to improve themselves, and they make some changes from outside the company (external changes), and others from inside (internal changes). External changes that affect them and what they do The main changes and what they do are listed below: * Technological changes and developments. * Customer tastes and fashions change. * Investigation problems. * Methods of selling. Internal changes and what they do They never stop trying to improve the business in all sorts of ways. * Ideas from staffs. * Suggestion evening - they always encourage their staffs to give suggestions about the shops, that's why they decided to have a meeting group in the evening, everyone who attend the meeting will be paid �6. * Consulting colleagues. Chrissie D's Aims: There are few aims for Chrissie D's that are to make as much profit as possible, provide the best quality, improve the quality of their shoes, provide the best service and try to get the best supplier which sells the shoes for less and good quality. Objectives: The main objectives for the businesses to sell more different type of shoes than their competitors provide more different services than the previous year Produce as much new goods or new service as possible. ...read more.

Conclusion

using many techniques such as advertising on the bill boards Ownership It is good to be unlisted in the public company because shares are not sold and the owner stay the same. Location It would be better for Richer Sounds' if they continue to purchase commercial properties on the main road and turn it into their shop, which will attract more customers. Activity I think all the items that Richer Sounds' sell is ok but if they can try they should sell all types of parts for electrical items Chrissie D's Aims and Objectives I think Chrissie D's aims and objectives are alright for a retailer but they should also should aim to be helpful to all customers and try to meet all the needs of their customers Ownership It is good to be private limited company because the owner is the boss and also that it may not need any staff and 1 person can run the business which makes all the profits go to him/her Activity As Chrissie D's has recently started selling school bags they should also sell school clothes because as it is a residential area every children will need to buy their school clothes and so they can just go the Chrissie D's Kelvin Wong ...read more.

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