How different businesses use market segmentation.

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P5

Task 1

Radio 1 Extra- Radio 1 extra just like all the other radio stations need to recognize their market segment and are able to relate to them so they keep on listening to their radio station.

Radio 1 extra isn't a radio station that appeals to everyone; they have targeted only a few market segments. There are several ways Radio 1 extra can segment and define their markets.

One way Radio 1 extra segment their market is by age. Most people who listen to the type of music that they play are young people aged from around 18-30. This is because they listen to newer types of music and more mainstream music rather than listening to music which is quite old. This is shown because they play more mainstream and new music which is in the charts rather than music which are considered 'classics'.

Another way Radio 1 extra segment their market is by lifestyle/music. Most people who listen to Radio 1 extra are people who are young have either working lives or go to university. Because of this they tend to just listen to music that's in the charts and is popular.