• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How different businesses use market segmentation.

Extracts from this document...

Introduction

P5 Task 1 Radio 1 Extra- Radio 1 extra just like all the other radio stations need to recognize their market segment and are able to relate to them so they keep on listening to their radio station. Radio 1 extra isn't a radio station that appeals to everyone; they have targeted only a few market segments. There are several ways Radio 1 extra can segment and define their markets. One way Radio 1 extra segment their market is by age. Most people who listen to the type of music that they play are young people aged from around 18-30. This is because they listen to newer types of music and more mainstream music rather than listening to music which is quite old. This is shown because they play more mainstream and new music which is in the charts rather than music which are considered 'classics'. Another way Radio 1 extra segment their market is by lifestyle/music. Most people who listen to Radio 1 extra are people who are young have either working lives or go to university. Because of this they tend to just listen to music that's in the charts and is popular. ...read more.

Middle

Sports Direct - Sports direct use market segmentation to recognize their target market and are able to advertise and communicate with them so that they buy their products. Sports direct product aren't aimed at everyone, they have targeted a select market, there are several ways sports direct can segment and define their markets. One way sports direct segment their market is age. Most people who would be interested in sportswear would be young people aged from 16-30. This is because most people who are active in sports are typically quite young and we can see this in their adverts as they always use young sportspeople to advertise their products. Another way sports direct segment their market is interests. Most people who shop at sports direct are the types of people who have an active sport life. We know this because sports direct sell sports goods and advertise them with athletes. Another way sports direct segment their market is by price. Most people who shop at sports direct are the in the social groups of C1, D, E. Because of this they usually try to go for price over anything else. This is shows in Sports directs adverts as they always having constant sales and price reductions. ...read more.

Conclusion

The reason why they are able to sell all these sectors because Apple is a desirable brand to own so it's in demand by everyone. Industry - Apple would sell their laptops mainly to the design industry. This is because Apple are renowned for their design features on their products. Because they are highly rated the whole design industry always want to get the latest products to keep up with the competition. Apple also sell to the early adopters and early majority this is because people always want the latest products from Apple so that they can always get the most modern products and programmes. Sussex recruitment - Location - Sussex recruitment specialise in finding jobs for people who are looking for jobs in any areas in Sussex. However they would have teams who search for jobs in different areas of Sussex. They are able to get jobs in Sussex because this is the only area they work in. Industry - Sussex recruitment specialise in finding jobs in the departments: Sales, admin, finance, cleaning, manufacturing, industrial, retail and IT. They search for any type of employment such as permanent, temporary and contract employment. They would have teams within their company who specialise in different areas of jobs so they could help people looking for certain areas of jobs to get the jobs their after. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Business Studies Company Profile

    This helps with business efficiency. Also having a network like structure causes extremely fast decisions to be made and implemented. The structure of the organization is how the organization divides each distinct task and achieves them. E.g. BMW's marketing team will handle any marketing tasks and BMW's factory workers will handle any construction tasks.

  2. Marketing Research

    colour TV do you own ?_____________ Q.2 When did you buy your colour TV ?____________ Q.3 Which other brands you considered before buying your brand? __________ Q.4 If you were to buy a TV today which brand will you buy and why ?

  1. Unit 2 Investigating business

    start to provide a product otherwise we will not get enough custom to survive as a business. We will need to be constantly keeping up with the general public and what they want otherwise we will lose customers which will lead to us failing as a business and losing money.

  2. Applied Business Studies

    STRENGTHS A main strength of my business is that it is unique, not just because of the business it is, but where it is located. It is not a common business; so many people would be interested in it. The location of my business is in Flint, near the industrial estate.

  1. Opening a sandwich shop in huddersfield

    out to achieve for my coursework report to be accurate and for the sandwich shop to be feasible. In my objectives I have tried to include everything that I need to research and work out. In my procedure I have talked about the kind of data I will collect and also how I will collect this information.

  2. GLOBAL STEEL INDUSTRY DEVELOPMENT

    It is also treated as the actual domestic demand of steel in the country. Details of year-wise apparent consumption of finished steel since 1990-91 are given in the table below: The apparent consumption of steel did not show any substantive increase in 20012002 mainly due to slowdown being faced by

  1. Applied Business Unit 2 Coursework

    For example in the apple shop job there is no mention of any qualifications needed to do the job. There might not be any need for the job however the other two person specifications I looked at both contained some sort of qualification entry requirements.

  2. P5 Introduction to Marketing: What is Market Segmentation?

    Companies segment their markets into those where loyal customers can be sourced and retained. 1. Demographic segmentation consists of dividing the market into groups based on variables such as age, gender, nationality, income, occupation and race. Demographic segmentation values are the most common bases for segmentation.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work