Pom Bear’s – Pom Bear’s’s like other food companies they need to understand and recognize their target market and are able to recognize that and be able to communicate with them so they keep buying their products.
Pom bears aren’t crisps which are aimed at everyone. Pom bears have targeted families who have little children in their family.
One way Pom bear’s segment their market is by age. Most people who buy Pom bears are usually mums who buy them for their children. We know this because the way they advertise is towards little children, such as there crisps shaped as bears and they often run competitions which offers childrens prizes.
Another way Pom bear’s segment their target market is by lifestyle/income. Most people who buy pom bears are classed as C1, C2 and D. We know this because these social groups are the sorts of people who will usually have a family with a not so high income, so when they go to buy crisps for their children there more likely to buy pom bears for their children because they will be looking at their budget and trying to save money where ever possible.
Sports Direct – Sports direct use market segmentation to recognize their target market and are able to advertise and communicate with them so that they buy their products.
Sports direct product aren’t aimed at everyone, they have targeted a select market, there are several ways sports direct can segment and define their markets.
One way sports direct segment their market is age. Most people who would be interested in sportswear would be young people aged from 16-30. This is because most people who are active in sports are typically quite young and we can see this in their adverts as they always use young sportspeople to advertise their products.
Another way sports direct segment their market is interests. Most people who shop at sports direct are the types of people who have an active sport life. We know this because sports direct sell sports goods and advertise them with athletes.
Another way sports direct segment their market is by price. Most people who shop at sports direct are the in the social groups of C1, D, E. Because of this they usually try to go for price over anything else. This is shows in Sports directs adverts as they always having constant sales and price reductions. This is to attract the C1,D and E categories to shop their because they offer cheap sportswear.
Rolex – Rolex use market segmentation so they know how to relate to their target market so they are able to sell their products.
Rolex isn’t a watch brand which appeals to many people, they have only targeted a very few market segments. There are several ways Rolex can segment and define their markets.
One way Rolex segment their market is by price. Most people who shop at Rolex are usually pretty rich. These people tend to have more money and buy more expensive and quality products. This is shown in Rolex’s advertisement as they never advertise any sale in their products.
Another way Rolex segment their market is by social class. Most people who shop at Rolex are in social category A or B. These people tend to be professionals or middle class who have the income to afford Rolex’s. This is shown in the advertisement as they always advertise their watches aimed at higher class people like wearing business suits etc.
Business to business
Apple Laptops –
Size of the company – Apple would sell to both small sized companies as well as large scale companies. However they would have sales teams which specifically aim at small companies and then have a sales team who sell to large based companies. They are able to do this because everyone wants to own apple technologies in company so they are able to sell them to both as Apple are a very desirable brand to have.
Public/private/volunteer – Apple laptops would sell all their laptops to each of these business sectors. However they would have specific sales teams for each of these industries, so they would have a sale team for public sector, one for private sector and volunteer sector. The reason why they are able to sell all these sectors because Apple is a desirable brand to own so it’s in demand by everyone.
Industry – Apple would sell their laptops mainly to the design industry. This is because Apple are renowned for their design features on their products. Because they are highly rated the whole design industry always want to get the latest products to keep up with the competition. Apple also sell to the early adopters and early majority this is because people always want the latest products from Apple so that they can always get the most modern products and programmes.
Sussex recruitment –
Location – Sussex recruitment specialise in finding jobs for people who are looking for jobs in any areas in Sussex. However they would have teams who search for jobs in different areas of Sussex. They are able to get jobs in Sussex because this is the only area they work in.
Industry – Sussex recruitment specialise in finding jobs in the departments: Sales, admin, finance, cleaning, manufacturing, industrial, retail and IT. They search for any type of employment such as permanent, temporary and contract employment. They would have teams within their company who specialise in different areas of jobs so they could help people looking for certain areas of jobs to get the jobs their after.
