• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How different businesses use market segmentation.

Extracts from this document...

Introduction

P5 Task 1 Radio 1 Extra- Radio 1 extra just like all the other radio stations need to recognize their market segment and are able to relate to them so they keep on listening to their radio station. Radio 1 extra isn't a radio station that appeals to everyone; they have targeted only a few market segments. There are several ways Radio 1 extra can segment and define their markets. One way Radio 1 extra segment their market is by age. Most people who listen to the type of music that they play are young people aged from around 18-30. This is because they listen to newer types of music and more mainstream music rather than listening to music which is quite old. This is shown because they play more mainstream and new music which is in the charts rather than music which are considered 'classics'. Another way Radio 1 extra segment their market is by lifestyle/music. Most people who listen to Radio 1 extra are people who are young have either working lives or go to university. Because of this they tend to just listen to music that's in the charts and is popular. ...read more.

Middle

Sports Direct - Sports direct use market segmentation to recognize their target market and are able to advertise and communicate with them so that they buy their products. Sports direct product aren't aimed at everyone, they have targeted a select market, there are several ways sports direct can segment and define their markets. One way sports direct segment their market is age. Most people who would be interested in sportswear would be young people aged from 16-30. This is because most people who are active in sports are typically quite young and we can see this in their adverts as they always use young sportspeople to advertise their products. Another way sports direct segment their market is interests. Most people who shop at sports direct are the types of people who have an active sport life. We know this because sports direct sell sports goods and advertise them with athletes. Another way sports direct segment their market is by price. Most people who shop at sports direct are the in the social groups of C1, D, E. Because of this they usually try to go for price over anything else. This is shows in Sports directs adverts as they always having constant sales and price reductions. ...read more.

Conclusion

The reason why they are able to sell all these sectors because Apple is a desirable brand to own so it's in demand by everyone. Industry - Apple would sell their laptops mainly to the design industry. This is because Apple are renowned for their design features on their products. Because they are highly rated the whole design industry always want to get the latest products to keep up with the competition. Apple also sell to the early adopters and early majority this is because people always want the latest products from Apple so that they can always get the most modern products and programmes. Sussex recruitment - Location - Sussex recruitment specialise in finding jobs for people who are looking for jobs in any areas in Sussex. However they would have teams who search for jobs in different areas of Sussex. They are able to get jobs in Sussex because this is the only area they work in. Industry - Sussex recruitment specialise in finding jobs in the departments: Sales, admin, finance, cleaning, manufacturing, industrial, retail and IT. They search for any type of employment such as permanent, temporary and contract employment. They would have teams within their company who specialise in different areas of jobs so they could help people looking for certain areas of jobs to get the jobs their after. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Business Studies Company Profile

    This would cause BMW to have to market MINIs differently, which might be as effective as it was. Opportunities Threats Other small cars that are seen to be fun to drive such as other smaller cars. They're a lot cheaper.

  2. Opening a sandwich shop in huddersfield

    �0-1 �1-2 �2+ 10. What other things interest you when it comes to purchasing a sandwich or choosing a shop to buy a sandwich? ............................................................................................................................................................................................................ 11.How would you rate these? 1-5 1=poor 5=excellent Mcdonald's Subway Pret a manger Bakery Price Quality Range Taste 12.

  1. Marketing Research

    clarity for analysis and administration : The number and order of questions should be in sequence so that there is an ease of administration . None of the questions should be left out by the interviewer for want of clarity. The choice of various alternatives should be indicated clearly.

  2. unit 2 recruitment in the work place

    An example would be 'Guest Services Host' this is an example of a job role; this will allow participating candidates to see what sort of work is being offered and what qualifications are required to fulfil the post. After when a job role is assigned there are two things that are main aspects considered which are; 1)

  1. Unit 2 Investigating business

    but after 5 months I plan to expand to other local areas like Chatham, Gillingham and Strood. We are also looking to provide lunches and not just dinners. As we are expanding we will also need to hire more colleagues therefore it will be easier to expand and become better known.

  2. The purpose of this assignment is to provide a marketing strategy for a new ...

    This will be a good drink for those who are watching the amount of sugar that goes into their bodies, for example, diabetics. As the drink will be produced by the Coca-Cola Company, I think that most customers will be attracted by the brand name they are familiar with and

  1. Applied Business Unit 2 Coursework

    the company and the candidate because the candidate does not know what sort of placement the business is advertising. The first advert does show the pay per year but that could mean that the job is a permanent or temporary placement.

  2. P5 Introduction to Marketing: What is Market Segmentation?

    Emotional factors tend to play a significant part in a consumer?s decision to purchase a product. This is not the case in the B2B context, where decisions are based around the task and the product. Business customers are generally looking for specific product attributes that will offer efficiency, productivity and quality.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work