• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How the 4 P's relate to the aims and objectives of Tesco

Extracts from this document...


How the 4 P's relate to the aims and objectives of Tesco Product, price, place and promotion are all essential factors that Tesco need to take into consideration when ensuring the success of their business. How ever there are a variety of different aims and objectives in which Tesco have to pursue, therefore in the following paragraphs my primary objective to demonstrate how each of the 4 p's interfere with Tesco's aims and objectives. The aims in which I am going to study are: * Full global expansion as a business * Become a very profitable business * To make the business people value the most * Maintain market dominance * To be as strong in food as in non food * To have loyal and committed staff In order for Tesco to fully globally expand as a business then their major concern in relation to the 4 p's would be place and promotion. ...read more.


If Tesco's want to expand further on the vast amount of profit they are currently making then their main concern would be product. Customer satisfaction is Tesco's primary objective therefore innovative and quality goods are needed to be produced in order to satisfy their customer needs. This customer satisfaction then leads to the customers buying more of Tesco's innovative and quality products, which then eventually results in the business making a profit from the goods that they are offering to the public. So if Tesco's intend to expand on their already highly profitable business then they must continue to research into innovative and original products to maintain maximum customer attention and satisfaction. Not only is product a factor of the 4 p's in which they aim to research in but also price is another matter and issue which needs to be taken into consideration. ...read more.


They must continue to promote and advertise their business to the public through all kinds of the media using a variety of different methods, this could vary from offering the customers special deals and offers, or producing clever and unique advertisements on the television in order to appeal to their customers. Promotion is not the only sector of the 4 p's in which Tesco's need to concentrate on, Tesco's as a business need to ensure that they are producing and establishing quality good and services to the public. If they want their supermarket to be the most well known and have the highest reputation then creating such innovating ideas and products will lead to the customers respecting the business and lead to a high reputation. Market dominance is needed to be maintained if Tesco want to be the number one superstore in the UK and in the future possibly globally therefore ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    Unit 4 Business Studies

    4 star(s)

    sell other products like their own magazine and other services offered by Autotrader, their site also offers advice on when buying and what type of car would be best for what type of people for example they do this by doing road tests on certain cars and giving the advantage and disadvantages of the cars that they test drive.

  2. For my business report I am investigating the Co-op erative society supermarket.

    The checkout tills use scanners to read bar codes. Each checkout cnnected to a computer with a bar code scanner that can also transfer money from a customer's account using the customer's credit or debit card. Stock control: When the gods are scanned, the bar code which contains data on

  1. I have selected a nursery because there is high demand in the UK as ...

    with this having a safe environment is the most important quality for the parents followed by keeping child safe and happy. At present the parents mostly used the services of Asquith court followed by Saplings. Most parents said they would require the services of the nursery in February.

  2. Business Aims and Objectives.

    Tesco regularly ask their customers and their staff about what they can do to make shopping at Tesco better. This is our Every Little Helps strategy: Shopping trip * The customers can get what they expect from Tesco * The prices are all reasonable * There is not a lot

  1. Report on Tesco plc

    to their customer loyalty incentive that they call their core business activity. In 1995 tesco launched "would I buy it" this was an incentive that was more focused on the highest quality for the customer. This is also a marketing strategy because they find the customer wants and needs and

  2. 1. Explore the role of management in achieving organisational aims and objectives.

    Where we are at the moment, the Boots store is a bare shell. The exterior is built like the other stores in the location which in this case are like Swiss chalets. Therefore the first objective would be to get the first crucial interior building done.

  1. E2: describe and explain the objectives of the business

    * Private limited company Many small to medium sized companies trade as private limited companies. This is often once they have been a sole traders or partnership. It is a way of expanding their operations. Their shares are only allowed to be sold to friends and relations.

  2. Ao1 : aims and objectives

    This is also known as word of mouth. However, if the word of mouth, which is given, is good, Tesco's are to benefit from more customers therefore gain more profit. The aims that Tesco's has set for them have been proven to be successful and include: * Providing goods and services to the local community successful.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work