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I have chosen to open a sandwich bar as I believe that there will be a demand for sandwiches the whole year and not for ice-cream. To open this sandwich bar I will first need to obtain research in the form of primary and secondary.

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Introduction

Planning For my business studies coursework I have been given the choice of opening an ice-cream parlour or a sandwich bar. I have chosen to open a sandwich bar as I believe that there will be a demand for sandwiches the whole year and not for ice-cream. To open this sandwich bar I will first need to obtain research in the form of primary and secondary. ...read more.

Middle

Of the examples of primary research I will use a questionnaire as I can design the questions to suit my needs. Advantages of a questionnaire * Information is directly from the target audience. * The questioner can help the member of the member of the public to understand the questions. * Quick to fill in. * Can be put in a database. Disadvantages of a questionnaire * Time consuming * People resent being stopped and questioned * People give you wrong answers to get away quickly Secondary research This is using already published statistics, data and other information that has been collected previously. ...read more.

Conclusion

Whenever I open my sandwich bar I will use competitive pricing and price just below my main rivals as this will attract more customers. Location For my sandwich bar I will have to find a suitable location in the Ballymena region, in my questionnaire I will ask how far people are willing to travel outside the town to get to a sandwich bar. I will also have to consider the price as too high a price could jeopardise the life span of the business. ...read more.

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