Identify and Assess Forces Effecting Changes on Organisations and the Business World.

Authors Avatar

 Module 8

8.1

Innovation and Change

Identify and Assess Forces Effecting Changes on Organisations and the Business World.

Introduction

Change is constantly seen in business activity, it can either be caused by an internal force or an external force, however the main concern of a company is for it to be able to foresee what is going to happen in the future and to be able to change to react to the circumstances.

This module is looking at the forces effecting change in organisations and the business world. Change must be accepted by business to be a permanent part of their business activity. In some cases change can be anticipated and therefore planned for, however in other cases it can be completely unexpected. If a business is able to anticipate a change such as an increase in the number of sales in a certain product it is possible for them to produce more of this product rather than running out early, in cases such as this the earlier an increase of demand is seen the smoother the change within the organisation can be managed. It is not possible for business to control external change, however whilst they are able to anticipate plans can be made.

There are always changes, which are impossible for businesses and organisations to forecast. A recent example would be the impact of BSE crisis on beef farmers. It is the changes in the external business environment, which are often the most difficult changes for firms to foresee and adapt to. These include things such as new consumer tastes, a rise in competition and new legislations set by government.

Business conditions change with every day that passes. Some firms remain unaware of change or delay their response, with fatal results. The ability of the firm to be able to detect a need for change is a prime skill of management. Forces for change may arise inside or outside the organisation.

Examples of this includes:

Inside the organisation:

  • Objectives any change in content or direction.
  • Staff skills, backgrounds and needs change.
  • Research and development brings new products and processes.
  • Financial disciplines may demand economies or changes ion direction.

Outside the organisation:

  • Markets change with new customer demands.
  • Competition may challenge products as well as markets.
  • New technology moves from laboratory to commercial applications.
  • New management techniques are publicized.  
  • Governmental change.

Whatever the change it is important for the organisation to be able to see it, however this is not always possible, sometimes it is possible for the organisation to be able to anticipate the change and this allows the organisation to plan ahead and develop a new management programme.

Anticipated change is when an organisation can foresee the future development either inside or outside the organisation, thus allowing them to plan their response in advance.

Unanticipated change occurs mainly due to external changes which cannot always be foreseen. For example, changes in consumer taste, interest rate movements or exchange rate fluctuations are all factors which are hard for the organisation to influence or foresee.

Political and legal factors stimulating change.

It is stated that Governments seek to control the business environment in order to meet a range of objectives. These include stability and predictability, health and safety, equity and fairness, the promotion of international trade and the efficient use of resources. For the government to be able to maintain this goal it is going to need to change its policies and it is important that the businesses within this market are aware of these changes and keep are able to keep up with them

 

Change can be forced on an organisation by a number of situations. These can be divided into two categories, external to the firm and internal. The main external factor affecting the running of a company or firm is government policy. This includes the way the government manages the economy and the legislations they pass related to business activity.

Managing the economy – Half of the total national expenditure is accounted for by public expenditure through central and local government. Changes in the direction of the spending of this money can therefore have huge effects on the economy and in the firms within it. The government’s role as manager of the economy means that there will always be pressure exerted on business operations in a variety of ways such as fiscal and monetary policy.

Changing legislation – In most cases the law is a constraint, such as in the limiting of monopolies and restrictive practices, also in the laying down of restrictive standards to be met in producing consumer goods, the government can also help in the firm’s operation, such as allowing tax concessions on new investments.

As the law is rarely static, all firms have to be sure to be able to adapt to changes in the law that concern them. This is very important to companies that trade outside of their own national boundaries, this is because legislation in other countries is different. It may be possible to export a product from the ones own country but the receiving country will receive the product if it is in accordance to their legislations. Thus, if the company did not realise that the receiving company had changed their legislation their product would not be allowed to be sold in the other country until it complied with their legislations.  

Join now!

Government also introduces legislation to cover areas of concern such as health and safety, consumer protection and control of monopolies, it is important for firms and businesses to keep up with the changes in legislation or else they can risk getting shut down.

Government intervention can be seen in the case where both The Hongkong and Shanghai Banking Corporation and the Standard Chartered Bank wanted to purchase the Royal Bank of Scotland in 1981 when UK Mergers and Monopolies Commission ruled against both bids stating that the UK market would become too dominated by such a strong banking ...

This is a preview of the whole essay