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In This unit I am gong analyse the product knowledge required by employees of the organisation. The organisation that I am going to analyse is Alton Towers.

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  • Essay length: 4661 words
  • Submitted: 05/10/2009
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AS and A Level Case Studies and Analysis

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In This unit I am gong analyse the product knowledge required by employees of the organisation. The organisation that I am going to analyse is Alton Towers.

Product knowledge can be very important to staff because this could ensure customer satisfaction is more efficient. Product knowledge can be done by knowing where certain products or structures are. If the organisation provides a wide range of products then this can count towards good customer service. This is because if the customer wanted something the company would be organised and the staff would be punctual with what they are delivering. If they did this then it would reduce the amount of problems and this could cause very few complaints.

Product knowledge is very important to an organisation. This is because if a customer asks a question about a product or service they wish to buy, they expect their question to be answered accurately. Being able to answer the question accurately and efficiently shows a good level of customer service.

Customers are likely to ask a range of questions about the products and services an organisation provides. Examples of the sort of questions staff need to

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