• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Interviews are the most effective method of research for understanding society. Discuss.

Extracts from this document...

Introduction

Interviews are the most effective method of research for understanding society. Discuss. Sociologists carry out research to gain information and understanding on a topic that may otherwise be poorly understood; whilst interviews may not be the only way of understanding society they are one of the most effective. For the most part the topics studied by sociologist are taboo topics not openly discussed in society therefore sociologist need to use methods which do not offend but still gather the level and depth of information needed. Interviews gather more information than questions are as with a questionnaire the subject may be tempted to get it out of the way quickly and not add the same depth to the answers it is a two sided discussion which is mostly question and answer giving the subject chance to expand on their answer. ...read more.

Middle

Interviews can be referred back to as the information is usually recorded on a tape player so if there is something which was not quite understood it can be re heard and reevaluated, Interviews can be carried out in a natural or neutral setting meaning that if the topic is particularly sensitive then the subject will not feel threatened by the interviewer. They allow people to speak for themselves and to give a real account of what really happened so that they are not just answering yes or no to a question. Interviews allow the researcher to see how a persons life changes because of an event as they can do an interview with them before it happens while it's happening and after it has happened. ...read more.

Conclusion

give a valid account of the experience as it may be painful or embarrassing for them to talk about, also it would be difficult to check if the information is correct the trust has to be put in the person who is given the information. A person's emotion may get in the way of what they are trying to tell the researcher and therefore the information given may not be truthful. So, are interviews the most effective way of research of understanding society? It's quick easy and gathers more depth and understanding of the topic than some other ways of doing research but the information given may not be ecologically valid, however in my opinion interviews are a very good way of gathering information for understanding society. ?? ?? ?? ?? Nicola Holdworth. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    is meeting those needs, what needs to be done to meet the customers need more efficiently * looks retrospectively at is operations and activities in relation to its competitors * seeks ways and methods by which the business can change or diversify it activities to become more profitable 3.5 COMMUNICATION Communication Communication is very important to every business.

  2. AN UNDERSTANDING OF THE NERVOUS SYSTEM

    Some neurotransmitters cause an action potential, others are inhibitory. Neurotransmitters tend to be small molecules, some are even hormones. The time for neurotransmitter action is between 0,5 and 1 millisecond. Neurotransmitters are either destroyed by specific enzymes in the synaptic cleft, diffuse out of the cleft, or are reabsorbed by the cell.

  1. I.C.T & Society

    The Microwave is an I.C.T system because it takes information in, stores it then carries it out. For instance if you wanted to heat some meat you would type in how much minutes you wanted the meat to heat for, then the microwave processes this information and does the task.

  2. Unit 9 Impact Of ICT on society

    lift-lowering, towing carts, transferring loads to and from high level pallet racks, and precision placement of loads in pickup and delivery stations. Loads of varying weights (including several thousand pounds each) can be handled. AGVS Systems are now controlled by flexible, on-board microcomputers.

  1. Market Research

    the truthfulness of the response from facial expressions and other body language signals; and interviewers can able to judge the respondent's mood and to change the approach according to keep him or her interested. The disadvantages of face-to-face interviews are: interviewing is expensive because, you have to pay the researchers,

  2. My aim is to research and produce a formal business report on my the ...

    * Shares that members have in a co-operative are of fixed value and withdraw able. Shares are non-withdraw able in PLCs and their value fluctuates. * Co-ops are constituted under the Industrial and Provident Societies Act whereas PLCs are constituted under company law.

  1. Compare and discuss contrast between Staples.com & Boo.com

    Methods included data gathering, heuristic evaluations, and usability testing. The Outcome - The new Staples.com site has increased usability, reduced clicks, time-saving navigational tools, and personalized time-saving features for quick access. 3. Portal - Customer driven strategy Staples.com's "customer-driven" approach seems to have worked impressively, even in the face of well-entrenched competition from office superstore competitors such as OfficeDepot.com.

  2. ICT and Society.

    It enables disabled people more access to banking. 21% of registered disabled people don't currently have a bank account and this may be an easier method for them to use. Customers don't have to queue for a long time in banks. It enables customers to bank any time of the day or night and customers are not limited to bank opening times.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work