• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Interviews are the most effective method of research for understanding society. Discuss.

Extracts from this document...

Introduction

Interviews are the most effective method of research for understanding society. Discuss. Sociologists carry out research to gain information and understanding on a topic that may otherwise be poorly understood; whilst interviews may not be the only way of understanding society they are one of the most effective. For the most part the topics studied by sociologist are taboo topics not openly discussed in society therefore sociologist need to use methods which do not offend but still gather the level and depth of information needed. Interviews gather more information than questions are as with a questionnaire the subject may be tempted to get it out of the way quickly and not add the same depth to the answers it is a two sided discussion which is mostly question and answer giving the subject chance to expand on their answer. ...read more.

Middle

Interviews can be referred back to as the information is usually recorded on a tape player so if there is something which was not quite understood it can be re heard and reevaluated, Interviews can be carried out in a natural or neutral setting meaning that if the topic is particularly sensitive then the subject will not feel threatened by the interviewer. They allow people to speak for themselves and to give a real account of what really happened so that they are not just answering yes or no to a question. Interviews allow the researcher to see how a persons life changes because of an event as they can do an interview with them before it happens while it's happening and after it has happened. ...read more.

Conclusion

give a valid account of the experience as it may be painful or embarrassing for them to talk about, also it would be difficult to check if the information is correct the trust has to be put in the person who is given the information. A person's emotion may get in the way of what they are trying to tell the researcher and therefore the information given may not be truthful. So, are interviews the most effective way of research of understanding society? It's quick easy and gathers more depth and understanding of the topic than some other ways of doing research but the information given may not be ecologically valid, however in my opinion interviews are a very good way of gathering information for understanding society. ?? ?? ?? ?? Nicola Holdworth. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    is meeting those needs, what needs to be done to meet the customers need more efficiently * looks retrospectively at is operations and activities in relation to its competitors * seeks ways and methods by which the business can change or diversify it activities to become more profitable 3.5 COMMUNICATION Communication Communication is very important to every business.

  2. My aim is to research and produce a formal business report on my the ...

    in researching new methods of cutting pollution Economical Co-op economical objectives can also determine the businesses organizational culture, ie.To generate revenue through producing and selling quality products and services to the general public at fair and reasonable prices. Ethics Ethics play an important part of co-ops organizational culture.

  1. AN UNDERSTANDING OF THE NERVOUS SYSTEM

    end of the axon and discharge their contents into the synaptic cleft. Released neurotransmitters diffuse across the cleft, and bind to receptors on the other cell's membrane, causing ion channels on that cell to open. Some neurotransmitters cause an action potential, others are inhibitory.

  2. Market Research

    travelling expense, etc; it is fairly time-consuming process; there are more difficult to organise than some other methods; and supervisors must be appointed to make sure the surveys goes according to instructions. This method would be good for Cadbury to use because; it would mean that they got a wide range of opinions of a lot of different people 2.

  1. Compare and discuss contrast between Staples.com & Boo.com

    These details analysis has assisted Staples.com to escape this trap. * Lack of Vision or Strategy Many failed E-business companies have a common factor, a lack of strategic vision for e-Business. Without engaging a customer driven strategy on its portal, Staples.com might have already been left behind by its competitor or will fall.

  2. I.C.T & Society

    When I started Primary School at around 9 years old, I.C.T started to affect me differently. At this age I started to use I.C.T more frequently. I would browse the internet which is an international network of computers. The internet has two main parts, World Wide Web and Email.

  1. Unit 9 Impact Of ICT on society

    Potential job loss for the individuals in the company that are not up to date with these technological advances. * Months may be required to enable video conferencing capability within a large organization; this is including time required for designing the network and installing video conferencing equipment.

  2. ICT and Society.

    It enables disabled people more access to banking. 21% of registered disabled people don't currently have a bank account and this may be an easier method for them to use. Customers don't have to queue for a long time in banks. It enables customers to bank any time of the day or night and customers are not limited to bank opening times.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work