The business needs for public relations direct is to but a new office to set a branch in derby and to employ new staff. They will also need to buy new office equipment for there new office. The company will have to budget for purchasing the new office space, office equipment. They will also need to employ a few people probably 2 – 3 to help with the workload.
A similar PR company is Text Edit Communications who have already set up in Vernon Street in derby say that there will be a lot of business due to derby’s strong historical links.
Torch Telecommunications
The business needs for Torch Telecom are to find labour and specialist fibre optic workmen to lay a ten million pound fibre optic network in the pride park area. The company will have to budget for delays in the laying of the network and for the inconvenience of tearing up the road to lay the network. The company will have to find companies who actually want to have this network for there business and to install it.
A similar company has recently invested a large amount of money in a 37 mile wide fibre optic network. They said Derby is an area with great potential.
Pore Design
Pore designs business needs are to purchase a new office in the derby area to broaden there offices to derby. They will need to purchase a new office with equipment such as desks and computers for the new employees to work on to design and code there new games.
A similar company called Core Design have recently set up business in Derby. Core Design is responsible for some of the top selling games in the UK such as Tomb Raider and Who Wants To Be A Millionaire.
Accepted offers
I have chosen to accept the following two offers from Torch Telecommunication and Pore Design.
Torch Telecom
I have accepted this offer from torch telecom because I believe that it would benefit a lot of companies in the area. This offer had a really strong case because of the presentation given and the hand out given to us during the presentation it outlines. The managing director at torch telecommunications says that the fibre optic service will provide a greater speed and reliability then the current system
I also believe that torch telecom can make this initiative work because they have worked on the East midlands network which is Britain’s largest fibre optic network. Also Chris Price claims that torches innovative technology will provide enormous benefits to derby’s businesses. They say that the inconvenience will be kept to a minimum as they are working closely with derby county council.
Torch telecommunications already operate in the pride park area with a fibre optic line for the internet banking company Egg. Phil Mannings the Egg telecommunications manager said that in the event of the failure of a link into the building, Torch offers alternative lines that allow the call centre to continue operating. Also torch have many alternative lines for each company that is connected to the network. So if there was a problem with one of the links then there is a back up so the company will not lose the use of their telecommunications.
Pore Design
I have accepted the offer from Pore Design because they gave a lot of detail in there presentations the company already has a large turnover say that the market for video games for the younger kids is very small and they wish to expand into this market because children influenced about 3 million pounds of family purchases.
They say that they will be ploughing a lot of money into television advertising because they have researched and found out that 47% of children have a TV set in there room it is said that the average advert cost between £20,000 at normal times and can peak to £90,000 at prime time locations. They also said that the average child sees 55 adverts a day and more then 20,000 a year. They believe that a child’s “brand loyalty” starts from as soon as the age of two.
They also believe that there will be approximately 3 programmers. The game will take about 1 – 2 years the total programming cost of around £100,000 to £150,000. Pore Design believe that making a game around one or more of the Disney characters will attract the younger people will want the game because Disney are recognized as having one of the strongest brands in the world.
Rejected Offers
I have rejected the offer from Public Relations direct because I believe that there is not a great demand for a company of this type in derby. Also I believe that the money that is needed to gain this sort of work is very high. All the small businesses in derby have not got enough money to hire this company to do its job.
