• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Logistics and Operation Management.

Extracts from this document...

Introduction

LOGISTICS AND OPERATION MANAGEMENT ASSIGNMENT: CUSTOMER SERVICE In our group of three, our assignment requires us to choose a retailer for whom we can purchase a product. This report will also highlight the following areas: 1. Describing the supply chain 2. The importance of CSF from the consumers and retailers' point of view and how they are addressed. 3. An appendix explaining how the work was shared. After much discussion, the retailer our group decided to choose was McDonalds. Since the first restaurant opening of McDonalds in October 1974, the famous golden arches have become a popular symbol with consumers all over the world. These days McDonalds can be found on High Streets, alongside major roads and in leisure and retail parks. McDonald's mission statement is: 'To be the UK's best quick service restaurant experience' (McDonald's fact file 2002, The Corporate Affairs Dept, April 2002) At present there are approximately 1,184 McDonald's restaurants operating in the UK alone, which roughly represents an investment of over �1.7 billion. When it comes to the franchise aspect of the business there are over 25,000 employees and just fewer than 48,000, otherwise, working for the company. This indicates that McDonalds is the largest and the best-known global fast food server. ...read more.

Middle

Ltd French fries and hash browns Coldwater Seafood Ltd Fish products Unigate Dairies Milk products Ashby Dairies Milk products Fisher Chilled Foods Lettuce, onions, tomatoes Kitchen Range Foods Fruit pies, donuts, vegetable patties Coca Cola Soft drinks Dairy Produce Packers Cheese slices (http://www.bized.ac.uk/compfact/mcdonalds/mc34.htm) Analysis of the supply chain for McDonalds fish products We have chosen to analyze McDonalds fish products; only 100% cod that have been caught in the clear waters of North Atlantic are used for McDonalds' fish fingers and fillet o fish. Only approved factories are used for the supply of fish products, which produce skinless de-boned cod. The supplier's technical personnel and McDonalds quality assurance department and independent auditors regularly visit and audit these factories to ensure that the very high standards are maintained. When preparing the fish blocks, no additives of any kind are used in the production. The cod can be traced back to the day it was caught and the vessel that caught it. Great efforts are made to remove all the bones from the fish when processing it; also a great deal of care is taken to make sure that fish of the highest quality is used. To make sure that all requirements are met at all times, 23 separate quality checks are made during manufacturing. ...read more.

Conclusion

When consumers place an order in a restaurant and these orders are met within a specific time, this will establish a good relationship with the consumer and the retailer. This is because McDonalds also highly depend on its good reputation, as they are well known in the UK as well as all over the world. When it comes to the retailer setting its policies for the supplier, it makes sure that they follow certain rules set by the government. McDonalds complies with all current legislations and where possible they try to act so that future environmental legislation is not too hard to act upon. The company appoints its own Environment manager who regularly sets targets, monitors and reports on the process of their suppliers. The executive group endorses the policy, which have been communicated to both employees and suppliers. The policy is reviewed every year to make changes or update the policy if the law changes, but this is only done when necessary. These policies influence the way McDonalds does business. The way the business impacts the environment is through: * Sowing agricultural products and other materials to serve and build restaurants. * The operation of restaurants and admin functions. Overall McDonalds have a very strict policy that it complies with and makes sure that their suppliers integrate with them and these policies. 1 BA (HONS) TUTOR: Jon Owens Rehana Mughal, Mandeep Binjhi, Nadia Sajjad ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    Coca Cola Enterprises should communicate with each other between functional areas by either face to face or by sending email as using a fax is not as effective as emails and face to face. Email - an email is virtual information, it can show a variety of information on what you have been sent.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    Task 1 B An explanation on how I collected by Primary and Secondary research and how I know my information is correct I found my Primary research by doing my questionnaire. I gave my questionnaire to 100 people, the information that I collected was very useful, I analysed my results by using graphs and explanations of each question I asked.

  1. Business Studies Company Profile

    BMW also take advantage of press, such as magazines like, Vogue, Tatler and other various magazines, they also use both broadsheet and tabloid newspapers. A large advertising campaign that BMW have been conducting yearly for a while is their April Fools Advertisments.

  2. Marketing Research

    Features Rank Price Aesthetics Sound quality Picture quality Country of origin Brand name Colour Unique facilities Sales promotion schemes Q.6 Compare the following 3 brands on the features mentioned above . Each feature is to be given a rating of 1 to 5 for each brand .

  1. marketing innocent drinks

    Innocent's product range consists of smoothies, Thickies and fruit flavoured water which are known as 'this water' or 'juicy water'. They have released more varieties of products just to attract more customers. By using the name innocent drinks, they follow this name by refusing to put anything bad in their products.

  2. unit 2 recruitment in the work place

    Staff can have a formal and informal chat to the applicant, a formal chat would be advising them the importance of work and an informal chat will just make them feel as if they in a friendly environment. Communication: Communication must reach the right person, if in case there is

  1. Marketing Assignment - examples Tesco and Coca Cola

    Again as this will apply to Tesco as they lend money to their customers or when their customer purchase something with their credit card. This will mean that Tesco will have to be licensed to be able to hire-purchases such as their suppliers, that use credit to pay for goods in percentage at a time.

  2. Marketing assignment - analysis of lastminute.com

    TV 2. Radio 3. Websites 4. Billboards 5. Newspaper Sales promotion 1. Package holidays 2. Room discount (Hotel) 3. Theatre / concert tickets 4. Company website promotional offer Direct marketing 1. E-mail 2. SMS 3. Past customer (shopping centre) (Lastminute.com website analysis) Task 4 (b) Discuss the factors that should be considered by chosen company when

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work