The other business that I will use is Cadbury Schweppes PLC who is an international known company. Cadbury is a Private Limited Company that produces and retail different types of chocolates. Now the leader in the UK chocolate market, Cadbury Limited is the confectionery division of Cadbury Schweppes plc, a major force in the confectionery and soft drinks international market.
Quality has been the focus of the Cadbury business from the very beginning as generations have worked to produce chocolate with that very special taste, smoothness and snap, so characteristic of Cadbury's chocolate.
Cadbury Schweppes main objective is to expand the company “Cadbury Schweppes' governing objective is growth of shareowner value.”
Setting clearly defined and realistic objectives will enable many employees for CS to understand exactly what their job entails and achieving clearly stated objectives might be linked to bonus payments which can easily act as a motivation to employees.
As you can see, CS main objective is strategic objective because a primary objective is an ultimate long-term goal for their business. I personally think that the growth of any business is what CS or other companies use to survive as a business. If CS don’t keep expanding their company, they then will find it hard to compete with their competition e.g. Nestle. If CS doesn’t keep up with their main rivals, they then can decline in demand, which can ruin the company. If CS do grow and dominate the market, they then can experiment more with different brands and enjoy controlling power. If CS do experiment with more new brands and doesn’t do well in the market, CS then can rely on their other brands e.g. if they new brand ‘Boost’ doesn’t do so well with people, CS then can always rely on other brands ‘Dairy Milk.’ This is known as risk-bearing economy of scale.
The growth objective is mainly a long term objective but I also think that the growth objective of CS can be a short term because short-term objectives will often differ from long-term objectives, especially if CS is experiencing poor financial performance at present. A short-term objective may be to consolidate, or even simply to survive the difficult trading conditions that it is experiencing. Once this has been achieved and the business has stabilised its performance, then it may well look to achieve its long-term objective of diversification into new products and new markets, or growth through joining up.
CS set objectives to improve their image and to appear more socially responsible and environmentally friendly, which is often achieved through strategies of recycling materials; sponsoring local events and strictly adhering to all employee legislation e.g. pay levels, Health & Safety, discrimination, etc. One of the best known publicity that CS has is advertising and sponsoring Coronation Street, which is a well known soap program in the UK.
Both of these two businesses are completely in different markets; however they both have many management functions and use enterprise to generate profits.
