• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Management and enterprise.

Extracts from this document...

Introduction

Management and Enterprise Introduction Unit 17 City Shoes Ltd is a business, which is involved with wholesaling, manufacturing and retailing. This already shows that the business will have many managerial roles within the business. City Shoes is involved with women's shoes and handbags. They are a medium sized business, which is consisted with about 50 employees. The wholesale business is located in Leicestershire and Manchester. The retailing business is located in Leicester and the manufacturing business is located in China. City Shoes started out in the shoe market in 1984 and since then they have always been expanding, especially in recent years as technology has become an significant factor for the company. The new technology has made the business into a very well known company in the shoe market. ...read more.

Middle

Quality has been the focus of the Cadbury business from the very beginning as generations have worked to produce chocolate with that very special taste, smoothness and snap, so characteristic of Cadbury's chocolate. Cadbury Schweppes main objective is to expand the company "Cadbury Schweppes' governing objective is growth of shareowner value." Setting clearly defined and realistic objectives will enable many employees for CS to understand exactly what their job entails and achieving clearly stated objectives might be linked to bonus payments which can easily act as a motivation to employees. As you can see, CS main objective is strategic objective because a primary objective is an ultimate long-term goal for their business. I personally think that the growth of any business is what CS or other companies use to survive as a business. ...read more.

Conclusion

A short-term objective may be to consolidate, or even simply to survive the difficult trading conditions that it is experiencing. Once this has been achieved and the business has stabilised its performance, then it may well look to achieve its long-term objective of diversification into new products and new markets, or growth through joining up. CS set objectives to improve their image and to appear more socially responsible and environmentally friendly, which is often achieved through strategies of recycling materials; sponsoring local events and strictly adhering to all employee legislation e.g. pay levels, Health & Safety, discrimination, etc. One of the best known publicity that CS has is advertising and sponsoring Coronation Street, which is a well known soap program in the UK. Both of these two businesses are completely in different markets; however they both have many management functions and use enterprise to generate profits. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    Therefore it gives Tesco a basic understanding of how they're doing. This is important because if Tesco were making a loss every year, they still would not want to carry on because they are making a loss so they may shut down the business.

  2. Analysis of The Cadbury company.

    Since Cadbury is a limited company the finance department must, each year, file with Register of Companies a set of audited accounts. These will include a director's report, auditor's report, profit and loss account, balance sheet, source and application of funds and an explanation of these accounts.

  1. The topic I have chosen to study is the classic 'Cadbury Dairy Milk' chocolate ...

    Today more than 250 million bars of Cadbury Dairy Milk are made every year and sales reach more than �250 million in value. Cadbury Dairy Milk is a brand known in most countries around the world and it carries the same distinctive image all over the world as well as

  2. Analysis of The Cadbury company.

    Cadbury uses batch production which enables them to produce a number of similar or identical items in batches or sets. Cadbury also uses continuous flow production which means that the company can produce large numbers of goods continuously. However Cadbury's prefers batch production because it is more flexible.

  1. Analysis of The Cadbury company.

    They also need all the little things such as bags for different size souveneirs and boxes constantly in stock. They must also ensure that every thing is accounted for so that nobody is dissatisfied with a product. Equipment Operations deals also with the equipment factor and how everything has to be there to use.

  2. The Effectiveness of Scottish Enterprise

    improving and increasing support services and development of enterprise amongst young people and under-represented groups7. The first includes a new programme that has been developed jointly with the private sector. Initiatives were developed to improve access to finance. The second part is to be achieved by increasing the number of

  1. Scottish Enterprise

    Competition is typically regarded as strong. The small business owner manager is usually Jack of all trades, this is a risk and can contribute to the business failing when a situation such as illness or leave from the business occurs. This also has a positive side, small businesses tend to be much more dynamic and are able to respond to market forces much more quickly.

  2. Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in London. ...

    they provide o How are consumers satisfied This is Cadbury's mission statement: "We are passionate about working together to create brands that people love. Brands that bring the world moments of delight and a splash of colour on a grey day."

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work