• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14

Marketing a succesful health club

Extracts from this document...


GCSE Business Studies Mr Zachariah Phillips Treeshan Lalsing 11DH Ernest Bevin College Candidate Number: 9046 Centre Number: 11020 Page Page Number Task Due Date Page Reference Completed Reason Research into different types of Business Ownership Research into factors of location Design business objectives Questionnaire Conduct secondary research Conduct primary research Types Of Business Ownership - What Is Right For My Business? Business Ownerships; (1) Sole trader A sole trader describes any business that is owned and controlled by one person, although they may employ workers. This could be a newsagent's shop, for example. Individuals, who provide a specialist service like hairdressers, plumbers or photographers, are also sole traders. Sole traders do not have a separate legal existence. As a result, the owners are personally liable for the firm's debts, and may have to pay them out of their own pocket. This is called unlimited liability. Advantages * The firms are usually small, and easy to set up. * Generally, only a small amount of capital needs to be invested, which reduces the initial start-up cost. * The wage bill will usually be low, because there a few or no employees. * It is easier to keep overall control, because the owner has a hands-on approach to running the business and can make decisions without consulting anyone else. Disadvantages * The sole trader has no one to share the responsibility of running the business with. A good hairdresser, for example, may not be very good at handling the accounts. * Sole traders often work long hours and find it difficult to take holidays, or time off if they are ill. * Developing the business is also limited by the amount of capital personally available. * There is also the risk of unlimited liability, where the sole trader can be forces to sell personal assets to cover any business debts. (2) Partnerships Partnerships are businesses owned by two or more people. ...read more.


Government Grants Many parts of the UK suffer from high unemployment The Government offers grants (i.e. financial assistance) to firms if they are prepared to re-locate their factories etc to designated areas (e.g. the North East of England). By accepting these grants firms can lower their business costs and make themselves more competitive in the market place. Availability of skilled workers If a firm does re-locate to a new area, it will need to ensure that there are skilled workers it can employ. If there are not skilled workers available, it will either have to encourage its existing workers to move to the new area, and / or train new workers. Availability of suppliers / access to customers It may be very important for a firm to have close proximity to its suppliers. If it decides to move to a new area it must ensure that the suppliers within the locality can satisfy its needs. Otherwise it will have to use suppliers outside of the area. This could cause it many problems. It may also be very important for the firm to have close proximity to its customers. Will it have this if it moves the new area? Transportation / communication facilities Easy access to major road networks, international airports, and highly effective communication systems are all very important for any business. Does the new area offer these facilities? What Shall I choose? Having read through all the factors worth having when setting up a fitness centre, I do believe that it is so important to make the centre available to as much customers as possible. This at the end of the day will make me a healthy profit. I conclude that location is all important when setting up a business. The closer I have my business set up next to My Business Objectives My business objectives can be broken down into long term objectives and short term objectives. ...read more.


- More than an hour { } Less than an hour { } 6) Do you like the facilities in other gyms? - 1 { } 2 { } 3 { } 4 { } 5 { } 7) Do you think that they should be improved? - 1 { } 2 { } 3 { } 4 { } 5 { } 8) Do you think gym memberships are overpriced? - 1 { } 2 { } 3 { } 4 { } 5 { } 9) Where do you live? - South London { } North London { } East London { } West London { } Outside London { } 10) How far from your place of residence is it to your nearest gym? Less than a mile { } More than a mile { } Continue Overleaf. If you answered "No" in question 3 then please answer the questions below. If answered "Yes" then you have completed the questionnaire. 11) Do you think that gyms will make you lose weight fast? - 1 { } 2 { } 3 { } 4 { } 5 { } 12) Do you feel that gyms have adequate facilities in order for you to lose 1 { } 2 { } 3 { } 4 { } 5 { } 13) Do you feel comfortable in gyms when trying to lose weight? - 1 { } 2 { } 3 { } 4 { } 5 { } 14) Do you feel that healthy food is generally more expensive than "junk food"? - 1 { } 2 { } 3 { } 4 { } 5 { } 15) Do you feel that healthy food is generally less accessible than "junk food"? - 1 { } 2 { } 3 { } 4 { } 5 { } Thank you for completing this questionnaire, your answers are greatly appreciated. Treeshan Lalsing 11DH Business Studies Coursework How to market a successful fitness club ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. The business I am going to set up is a snooker club,

    Also the information that is collected is of a neutral viewpoint. What is sampling? Sampling is the number of people chosen for the sample from the whole population. The sample chosen should be representative of the population; this means that the people surveyed should have the same characteristics as the whole population.

  2. Business Aims and Objectives.

    Another responsibility of finance is to prepare the organisation's accounts, which is a legal requirement for most businesses. This is because the Inland Revenue needs this figure to calculate how much tax the owner must pay. Expenses must be accurately recorded as this will reduce the amount of tax which is due.

  1. For this unit I will be looking at the marketing of an existing service. ...

    Businesses are also involving employees more and more in decision-making, some have set up 'workers councils' which are common in Europe. The local community The local community has an interest in local business for a number of reasons. The local community needs full support for local events and charities.

  2. This coursework that I intend on completing will be based around setting up a ...

    DVD's and clothing may come in later, and I would conduct further market research to discover how well the sale of products would be and whether or not I could compete against other traders. The other products weren't as popular generally because they felt it would be better to purchase

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    A simple way of explaining corporate culture might be to say that it is the 'way that things are done in a business'. The corporate culture of a business can influence decision-making. It also encourages low level managers to behave like entrepreneurs.

  2. Articles on franchise

    > The biggest growth business categories were hotel and catering , property services, transport and vehicles services and personal services. The declining categories were business and commercial services, and retailing. > Management service fees were charged by 77 per cent of franchisors and averaged 7.2 per cent of the franchisees turnover.

  1. mcdonalds. Based on what Ive researched I think it was a good idea ...

    government policy and laws, and also national and local government spending and taxation. These include: * European Union * Pressure groups Social This includes changes in lifestyle, costs and benefits and also population changes. Economic Economic growth International trade Unemployment inflation Technological New technology New products ICT One of the main reasons for financial constraints in business is inflation.

  2. Business Venture - Dance Club

    need much more money to buy all the equipment and if you rent the building to use it like a cinema you have to pay really high rent. SWOT analysis S > Different type of music > Being interesting place > Young energetic new entrepreneur > Experienced and well-trained staff

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work