• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

My business will be run by myself, which makes me a sole trader. My business will be a shoe company, in a local area, which will depend on my market research results. My target market will be mostly males

Extracts from this document...


Introduction The aim of my coursework is to see if I could find a gap in the market, and set up a business that I would be able to run the and live off it. My business will be run by myself, which makes me a sole trader. My business will be a shoe company, in a local area, which will depend on my market research results. My target market will be mostly males aged between 13-30. I have chosen this target market because males in that age group tend to wear the same type of shoes, so it will be easier to get stock. I will be selling good quality, low priced shoes, to show that my business sells high quality at low prices. I have chosen to start my business in a local shop because I can decorate, inside and out, how I like, to attract the attention of passer-by's. ...read more.


1 To survive the first year or two. 2 To break even in the first year of running my business 3 To start making profit after the first year. I have chosen these targets because I will need to survive the first year, to keep my business going. Market Research Market research is gathering information about customers and what they want. Market research is important because if you do not do any market research, then you will not know what your market wants, this leading to a failure in the business. For market research, you could make a questionnaire, asking questions that you may need to know about what your customers want. If you do not add a question that you may need, this could be fatal, because this may tell you exactly what your customers want Market research involves collecting both secondary information (information from other businesses) and primary information (your own information, you have). ...read more.


Questionnaire For a questionnaire I could ask questions such as age, some favourite materials, shoe sizes, prices people are willing to pay. My questionnaire may look like this: Questionnaire What age are you? 1 13-19 2 19-25 3 25-31 4 31+ Favourite brands of shoe 1 Nike 2 Adidas 3 Kswiss 4 Reebok 5 Converse 6 Timberlands 7 Other (please state) ________________________________________ Shoe size 1 4-5 2 5-6 3 6-7 4 7-8 5 8-9 6 9-10 7 10-11 8 11+ Prices 1 �5-�10 2 �10-�15 3 �15-�20 4 �20-�25 5 �25-�30 6 �30-�35 7 �35-�40 8 �40+ Where are the most popular shopping places? 1 Huddersfield 2 Leeds 3 Sheffield 4 Hull 5 Manchester 6 Newcastle 7 online I will need to know some of this information, to see where my competition is, and prices I will need to make my products, to satisfy the customers. Also, this helps give me an idea of some of the stock sizes I will need to store, And some ages of people I will be dealing with. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    Unit 4 Business Studies

    4 star(s)

    hold any of the customers back as they can use their contract minutes or landline to landline minutes to call Cars direct so in other words they might get to phone Cars Direct for free. Also the email service is also good as Cars Direct reply to any of your concerns within in 10 minutes.


    The company will rely on the information that the applicants can provide. If the information is accurate, the company will recruit the best taken for the place/vacancy according to the history. However if there are loop holed in the information that is passed on between two partners for example instead

  1. For my business report I am investigating the Co-op erative society supermarket.

    The values, attitudes and belief of the business flow down from the top of the business and affect everyone who works for the business, and who comes into contact with Co-op . These determine the personality of the business and affect the ways in which managers and employees behave, work together and resolve problems.


    This could increase the amount of people who shop at Marks and Spencer; this could also helps to meet the objective of increasing sales. Selling is also one part of the marketing process. Before selling their products, this business carries out a range of activities, which take into account consumer preferences.

  1. In this assignment I am going to produce a detailed business report on a ...

    To design and make a successful business, an organisation structures have to be built. The organisation structure is to make the company a team. The hierarchical structure will show the employee their responsibility and the task to do. So the task are broken down through the level of communication, by

  2. My aim is to research and produce a formal business report on my the ...

    There has to be good and clear lines of communication so that information can be sent and received effectively. There are two main categories of communication these are: Oral communication: this is mainly communication wherein information is conveyed through word of mouth e.g.

  1. Business Aims and Objectives.

    In some cases, safety is also an issue. Importance of availability * Availability is part of providing an excellent service. It may include availability of the product or service, of related items, of the business itself. Strategies used by businesses include: * Extending opening hours so that customers who work unsocial hours can still buy goods without any problems.

  2. Analysis of The Cadbury company.

    and it would be foolish to try to make people adopt working practices that are disapproved of by the cultural grouping (Quaker). The reason why Cadbury is successful is because it makes best use of its opportunities, which therefore allows decision making understood.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work