• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

nakamura company case

Extracts from this document...

Introduction

THE NAKAMURA LACQUER COMPANY CASE REPORT PGP 2008 - 10 Addressed to : Mr. Sanjay Gupta WAC - I Date of Submission : Monday, August 18th, 2008 Name and Roll number : Hasumati Vankar 20081018 Decision on expansion of Nakamura Lacquer company Submitted to Mr. Nakamura (President : The Nakamura Lacqurer Company) Submitted by: Hasumati Vankar February 09,1962 The Nakamura Lacqurer Company Internal Memo To: Whom so ever it may concern From: Hasumati Vankar Date: 9th February 1962 Subject: Decision report on whether to expand the firm or not The report states the decision taken regarding the collaboration with two international US companies taking into account various factors. I have come to certain conclusion. The detailed report is attached herewith for your kind perusal. Enclosure: Decision report Thanks & Regards Hasumati Vankar CONTENTS 1) EXECUTIVE SUMMARY 2) SITUATION ANALYSIS 3) PROBLEM STATEMENT 4) STATEMENT OF OPTIONS 5) CRITERIA OF EVALUATION 6) EVALUATION OF OPTIONS 7) RECOMMENDATION 8) PLAN OF ACTION 9) CONTINGENCY PLAN 1) EXECUTIVE SUMMARY Mr. ...read more.

Middle

3) PROBLEM STATEMENT Business strategic plan for Nakamura Lacquer Company on expansion of company in USA 4) STATEMENT OF OPTIONS Some of the options available with the company are: 1) Accepting offer of National China Company this are the following terms which would be applied if Nakamura Company Plans to deal with National China Company. a. Introduction of lacquer dinnerware to a small but discriminating public in the U.S.A. b. Annual purchase of 400,000 sets of the Nakamura lacquer dinnerware at 5 percent more for three years by the National China Company. c. There wont be direct contact with the company since the lacquer dinnerware is delivered to the Japanese jobbers d. Modification of brand name from "Chrysanthemum" to "Rose & Crown" till the above tenure. e. Mr. Nakamura undertakes not to sell anyone else in the U.S. lacquer ware either with his brand or with any other brand during that period. 2) Accepting offer of Semmelbach and whittacker a. It is foresighted that there is a market for at least 600,000 sets of the Nakamura lacquer dinnerware a year and within five years it should be a couple of millions. ...read more.

Conclusion

which is National China Company's Brand. Our Brand identity is lost by doing so which is a big loss for us. So options 2 or 3 are better if we want to continue with our brand identity. Looking at short run profits wil be higher in options 1 but option 2 will give us more profit after recovering the expansion cost. Option 2 is the best if we look at the expansion point of view. 7) RECOMMENDATIONS Looking at our objective goal of expansion, profit maximization and brand identity. The deal with Semmelback, Semmelbach and Whittacker Company seems to be the perfect. It will need an investment in expansion so it has high risk but return will be higher if we are able to recognize in the American market. 8) PLAN OF ACTION Next step should be to take proper Government permission and start looking out for the best ways to recover the money for expansion. Then he also need to alter his techniques to increase the production of sets as required and also increase the production to at least 600,000 sets of lacquer dinnerware by employing more men and by using more advanced technique. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Primark. The company I have chosen to look at is Primark, in this ...

    4 star(s)

    4.3 YIELD MANAGEMENT The company also looks at capacity control, by getting rid of old stock, in terms of approaches your could say its implemented a first in first out policy Naughton S (2002). With regards, to its lines that produced less sales, Primark's policy, believes in getting rid of it old stock as soon as possible.

  2. Market entry strategy of Aldi and Lidl. Plans for expansion.

    People might think that low price goods means not really good quality, especially if customers realise that the company grows and prospers. So customers might not want to buy bad quality products (especially food) even knowing that it is cheaper.

  1. Unit 9: Marketing Strategy

    For example, in the clothing market, these might be on trend styles and value for money. Different maps include different variables but all maps aim to see what your personal business's strengths and weaknesses are compared to competition. In my positioning maps I have chosen to plot myself (Fabulous Frostings),

  2. Business Plan window cleaning

    was a raining seasons so, many customers does not want their window clean. Consequently, my balance was negative again for three months. However, the sales started increasing in October, but started to decrease again, as result the payment was incredible high nearly half of the sales have to pay for the payment and its make the balance decrease.

  1. Unit 12 - International Dimensions of Business Task 1

    RA = Ensure a commitment of safety BA = Make sure a high quality of safety is provided to passengers These two aims may be different word for word in their titles, but their meanings are identical. The two focuses of both British Airways and RyanAir when making these aims

  2. Marketing plan for Trung Nguyen coffee company.

    * Java City Coffee, which opened in October 2002. They feature espressos, ice blended, and tea, as well as muffins, bagels, and fresh sandwiches. Their biggest coffeehouse in Seoul has four stories, each with a different theme, and rooftop seating. It's a setting for two popular television dramas and provides free space for musicians, visual artists, and movie clubs.

  1. PEST is a planning tool which is used by a business to evaluate and ...

    the amount of sales they make as they are a cheap convince food, this means that people will be more inclined to buy Ginsters product in the recession as they are cheaper than for example eating out but a treat for many people rather than their regular home cooked meals.

  2. I will be identifying the legal criteria for offer and acceptance in a valid ...

    The relationship between third parties and the main parties is known to be a privity of contract. It is a legal concept that denies third parties the right to sue the contract made between the two other parties. An example of this is when one person promises another to pay a sum of money to a third person.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work