• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

P3 introduction to marketing

Extracts from this document...


Ayaaz Chikhalia P3: Marketing Information Introduction: For this task I have to select one organisation, either McDonalds or Pr�t A Manger and describe the methods used to make marketing decisions based on the behaviour based on the behaviour of the customers, competitors and the market environment. Marketing Research: Marketing research is aimed to help organisations make effective decisions by providing by providing information that can inform the decision making process Source: BTEC National Business, 2nd Edition, Book 1 (c) David Dooley et al 2007 Different Types of Marketing Research: There are two types of marketing research, they are: Primary Research- Carried out to find new information required for a marketing research project, which has never previously been collected. Secondary Research- Makes use of work already carried out by someone else for some other marketing project or other purpose. Source: BTEC National Business, 2nd Edition, Book 1 (c) David Dooley et al 2007 Below are examples of primary research: * Observation- Useful when a topic first needs to be explored, for example how children play with a new toy. ...read more.


Experimentation: McDonalds have experimented on their "fillet 'O' fish" burgers which usually sell for around �2.30p for one. Since they have released the three burgers for �3.00 it has been selling more. Surveys: In some McDonalds they put a questionnaire in the food tray to fill out after you have eaten the meal. This questionnaire asks about the customer service, cleanliness and food hygiene in the restaurant. This can be used for future improvements of the restaurants. Marketing Information Gained From Marketing Research: The information that's gained from marketing research will inform them about their competitors. Information gained such as planning strategies, pricing strategies and economy. The customers The information from McDonalds when marketing research carried out shows: Competitors: Carrying this type of research McDonalds the financial state of their customers. New Products: McDonalds can trial out new products on their customers considering if they are happy with these new products. Pricing Strategies: McDonalds can survey their customers regarding their pricing if they are too high or just right. Promotions: McDonalds can consider whether their happy meals have the suitable and fun toys or are they lacking in child enjoyment. ...read more.


Through marketing research they will decide if there is any necessary product that needs to be launched if their competitors have launched new product. This will give them information if the competitors' products have been successful or not if they have then they must launch new products. Marketing research will help them analyse consumer's lifestyle for example if consumers are moving towards healthy life style, then obviously they would not prefer fast food which leads to obesity, instead they would prefer place like 'Pasta Hut' which will cause loss to their income. Marketing research will inform them about the current dark economic forecast for example 'Recession' and 'credit crunch' which is the cause of bankrupting Business like 'Woolworth' and many other stores so therefore marketing research can be used to decide if some restaurant needs to be closed if satisfactory profit is not gained and to avoid unnecessary Business expansion that will cause long term financial difficulties. Conclusion: From this assignment I have learned about the marketing research and how organisations use this as a means develop their strategies and products. I have done this to the best of my ability and knowledge. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    People are then randomly chosen from each group. Multi-Stage Sampling This involves a number of stages in selecting a sample and is used to reduce the time and cost of research while at the same time keeping a random approach.


    They only use face to face communication, which is the most effective way of communicating with one another. I think it's the most effective way as the functional area most probably aren't that big so you could just easily go and talk to them and if you have forgotten something

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    A change to a product pack can even increase sales and product life cycle. I will try to make my new strategy as attractive as possible to attract customers. I will include Coca Cola's logo this is to aware customers that it is a brand of Coca Cola.

  2. Unit 3 - Marketing Research And Marketing Mix

    The information for gender isn't a fundamental need for the company but is relevant to see what sex is influenced the most by the brand. 68 out of 111 which is 61% of males claimed they liked Ribena, which is good for marketing so the company can aim their product at the males side more so than the female.

  1. Motivation at Pizza hut 9.1

    Maslow believed that if such needs are not satisfied then higher needs, such as, safety and social needs are not felt until one has met the basic needs. Safety needs Once the basic needs are fulfilled then the attention turns to safety needs.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    Nowadays when people want to vacuum clean their house they would be like I have to Hoover my house. It doesn't make sense but since everyone applies the word Hoover to the vacuum cleaner it has been used in place of a vacuum cleaner.

  1. Evaluate how effective McDonalds are when marketing their products.

    This because the climate becomes very unstable and boom periods don?t generally last that long before they dip so it is best not to do anything to risky. McDonalds during recent booms haven?t decided to expand drastically and this may be why because they fear that it may have repercussions when the GDP dips again.

  2. P5 Introduction to Marketing: What is Market Segmentation?

    Business to Business market (Education) Another segment that Apple is attempting to target is the education industry (schools, colleges and universities). The reason for this is Apple have identified the opportunity for technology to be used in classrooms to enhance student learning.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work