• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34
  35. 35
    35
  36. 36
    36
  37. 37
    37
  38. 38
    38
  39. 39
    39
  40. 40
    40
  41. 41
    41
  42. 42
    42
  43. 43
    43
  44. 44
    44
  45. 45
    45
  46. 46
    46
  47. 47
    47
  48. 48
    48
  49. 49
    49
  50. 50
    50
  51. 51
    51
  52. 52
    52
  53. 53
    53
  54. 54
    54
  55. 55
    55
  56. 56
    56
  57. 57
    57
  58. 58
    58
  59. 59
    59
  60. 60
    60
  61. 61
    61
  62. 62
    62

Plan for business location and development.

Extracts from this document...

Introduction

METHOD/PLAN OF ACTION Week 1. I am going to design a questionnaire in order to find out what facilities people want in a local shopping area. Once I find out what their wishes are I will to set up my own business, which I hope will meet their requirements, and therefore be a success. I will be using two main methods to work out what we need in Ballyhackamore. 1. Field Research, which involves the collection of Primary data i.e. information, which no one else has collected before, usually through observation or survey or experiment. 2. Desk research. Which involves the use of secondary data - i.e. information already available, both within and outside of the business. E.g. industry journals, newspapers and the Internet. So this week I will design my questionnaire. I am using a questionnaire because I can ask exactly what I need to know. Information can be written down very easily, thus getting more questionnaires filled in a given time period, so I have a better idea of what the public think is missing. Week 2. This week I am going to carry out the survey to discover what type of business the public want to see in the area. I have decided against the use of postal surveys, as there tends to be a very poor response to them: however they can be relatively economic - just the price of a stamp, or two if supplying a stamped return envelope. I also decided not to undertake a telephone survey, as not only is it expensive, but I would like to meet my potential customers in my chosen location face to face. I will use a random sample of shoppers and hopefully some employees of other businesses in the area as I hope this will throw up a mix of age, occupation and sexes. Another form of sampling is known as "systematic sampling" where for example, every tenth, hundredth of thousandth person in say an electoral role or telephone directory is selected. ...read more.

Middle

However, I realise that to staff the shop in the morning, over lunch and supervise any younger girls who may be interested in after schoolwork, I will have to recruit more mature staff. Therefore I will advertise in the local paper and make arrangements with the local job centres to find suitably qualified staff. I will also approach the local colleges - e.g. Castlereagh College of Further Education. where the students may have completed the foundation, intermediate or advanced Certificate in Food Hygiene. This would be so important considering the health, safety and hygiene regulations currently in force. I would encourage all my staff to continue studying. I will send them through various courses to give them high levels of hygiene and cooking courses so, in time, we could develop and start making our own food. Waiting Staff. Job Description. Waiting Staff in McNally's Coffee Emporium King's Square Belfast BT5 Duties. Waiting on tables serving specialty coffees, teas and light snacks. Cleaning duties. Special Features. Interest and knowledge in the various unusual coffees and teas served. Detailed knowledge of all dishes on menu as regards origin and ingredients. This is very important with so many odd allergies. Special Equipment. To be able to use steam coffee and tea machines. Person Specification. Pleasant attitude to both customers and staff. Helpful manner at all times. Enthusiasm at being involved in a new business. Willing to wear staff uniform with pride. Qualifications. At least Foundation Certificate in Food Hygiene Hospitality and Catering NVQ Level 1. Refer to Castlereagh College Prospectus page 26 & 28. Work Experience. Preferable but for the exceptional person, on the job training will be given. Physical/Mental Abilities. General interest in people and places involved in coffee/tea industries. Willingness to learn facts and figures in order to "sell" themed coffee events. Pleasant, neat appearance - hair to be tied back. Method of Staff Advertisements - External. ...read more.

Conclusion

will accept his/her money back over a greater period of time and with a much smaller amount of interest being paid. This means if the business is doing exceptionally well one month he/she can be paid more or be paid less if the business does not so well in a month. This will reduce the pressure of having to meet full repayments every month until the business is well established. EMPLOYMENT/RECRUITMENT 2Catering Staff and 3Waiting Staff Found in Newspapers, Magazines, Job centre & Employment Agencies HOW I REACHED MY CONCLUSION I realise that staffing is my USP - Unique Selling Point. I will make ensure that my staff are well qualified and I will encourage them to continue their development at the local college i.e. Castlereagh. Thus giving me the best possible staffing service that is always improving to make the customers time in the coffee bar as good and restful as it can possibly be thereby the business, while this would be the most effective from of advertising. I will use Newspapers, Magazines, Job Centres and Employment Agencies because these are reasonably inexpensive means of advertising and have a huge catchment area. The Local Newspapers and Magazines will be seen all over the locality, while the Agencies will find me the best possible people they have. The job centre will be used to find people who are not attached to any agencies. WHY THIS IS THE CORRECT CONCLUSION I reached this decision because one of my main aims in a Trendy Coffee Bar is to provide a memorable service, so I will have 2 waiting staff always on hand to serve the customers while the 2 catering staff will be preparing the food and coffee. This means that the customer should have a waiter/waitress with them a.s.a.p. and not be waiting a long time to place an order. I am using my methods of recruitment because all my methods are reasonably inexpensive, which is good for my business while it is starting off. It will also bring me people from a lot of different areas and backgrounds. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    Unit 4 Business Studies

    4 star(s)

    Cars Direct have got a good website but they still could add more to it and to improve its efficiency. Cars Direct could implement a search box on their website on the home page, so when a potential customer comes onto the website they can search for a car if

  2. In this assignment I am going to produce a detailed business report on a ...

    at the right time, but in this assignment I will look at only three different style of management: Autocratic management: Managers who adopt an autocratic style of management will take full responsibility for everything and take all decisions with very little or no consultation: they expect their orders to be carried out without any disagreement or question.

  1. Factors that affect the location of a business.

    The government can also offer these incentives to encourage firms to be set up in particular regions of the country; typically regions which have suffered high levels of unemployment due to the run-down of their traditional industries (e.g. the North East and Shipbuilding)

  2. There are many ways in which business can be organized

    So multinational companies like Sainsburys use many channels of communications such as: - * Internal and External * Formal and Informal * Verbal and horizontal * Open and Restrict So ICT had a dramatic effect on the way communication takes place in the business.

  1. My aim is to research and produce a formal business report on my the ...

    The second method is desk research: this method is used to collect secondary data this is data recorded for a specific purpose such as government purposes, trade figure publications, and government statistics. Information can also be brought from other companies databases.

  2. Business at Work - BT plc

    Or might be the case where the pricing isn't attracting the other cooperation or residents which they could change their pricing strategy and also the way they promote their service / products or even could be the case of the customers finding the product or service quality not good enough.

  1. Business Aims and Objectives.

    Also retailers tend to group together in a town centre area or local market. The customers can affect the business because businesses need to be in a place where their customers can access the business easily. Tesco Location Tesco is a large tertiary business so they will want to locate

  2. In this assignment I'll be explaining how the government supports the development of e-business, ...

    According to the statistics people spend £52 billion via online In the year of 2015 and this shows that a lot of people do use online internet, hence why the government especially in the UK are encouraging people to start up an online e-business and they also explain the steps and inform people who are willing to do so.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work