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Problem Solution: Harrison-Keyes Inc.The new strategic plan will convert Harrison-Keyes' existing and new publications to electronic format

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Running head: PROBLEM SOLUTION: HARRISON-KEYES INC. Problem Solution: Harrison-Keyes Inc. LaKisha Spurlock University of Phoenix John Matthews, Jr. Week 4 August 24, 2006 Problem Solution: Harrison-Keyes Inc. Over a century old, Harrison-Keyes, Inc. is a successful publication company that is recognized internationally. The company started out publishing "the works of literary giants" and with the changes in demand, the company adapted and focused more on publishing business, scientific, and technical journals or publications. With the recent advances in technology and the gaining popularity of e-books, Harrison-Keyes' Board firmly believes that in order for the company to continue with its growth and not become obsolete, the company has to once again adapt. ...read more.


lacks formal education in IT and his knowledge is outdated. Jan Peters, the Senior Vice President of Business Development and Head of Implementation, has been having a tough time working with Asia Digital Publishing, the Indian company selected to format the e-books. She stated that they are never around when she calls them and that they are having trouble understanding what she means by the word "deadline". Will Harper, a well-established and well-known author on the "A" list, has reservations about e-books and is leading what has become known as the "author's opposition group". Harrison-Keyes is also experiencing problems with website/commerce and conversion of products. The e-commerce software that the company had planned on using to sell the e-books directly from their website is still not functioning properly. ...read more.


The implementation plan will need to permeate all parts of the organization. This creates an opportunity for setting short term wins, developing a rewards system and gaining company wide consensus on the strategy. 1. The relationship between strategic management and project management: there is a lack of understanding and consensus on strategy among top management and middle-level (functional) managers who independently implement the strategy, They refer to this as the "implementation gap". (Gray & Larson, 2006) Table 2 Stakeholder Perspectives and Ethical Dilemmas Stakeholder Perspectives and Ethical Dilemmas Stakeholder Groups with Competing Values List: Group X versus Group Y The Interests, Rights, and Values of Each Group The Ethical Dilemma Based on the Competing Values ?? ?? ?? ?? Problem Solution: Harrison-Keyes Inc. 1 ...read more.

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