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Promotion. Before a business carries out a promotional campaign, it must decided whether the campaign if to advertise a new product, a new product or the whole brand.

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Introduction

Promotion Before a business carries out a promotional campaign, it must decided whether the campaign if to advertise a new product, a new product or the whole brand. Once this is done the business must carry out market research that covers the following points; * Potential customers, customer types and target market * The target markets habits i.e. when they watch TV, what magazines they buy etc. * How many times the advertisers wish the potential customers to see an advertisement * How great a percentage of the market they wish to reach, etc. Promotion is all about getting your message across to the consumers about you're your product. This message you're trying to get across to them is all about "FaBs" which stands for "Features and Benefits". The idea of promotion is trying to portray that your product is the best and that they need it and want it. Promotion should contain the message that tells the consumers what the product is and why they should buy it. ...read more.

Middle

It can even be testers in magazines, the consumer tries the sample and if they like the product they want more of it, so then a few weeks later the actual product is released they buy it. This is a good idea if the product is successful, this can also bring out faults and problems in the product if it's released in a sample before its been properly tested. This can be good but you would need to show a lot of the good qualities and few of the bad ones. This will hopefully encourage the consumers to buy your product. These are the people in the company that look after the company image and convince the consumers and the press that their product is good even if it is not. These people also talk to the press so that they can influence the public through the papers and news. An example of this is when Cadbury had a scare about their chocolate being poisoned. ...read more.

Conclusion

Desire The desire stage is where you want the consumer to know that they are going to buy your product before it is even released. The toy company would probably make a new advert and explain what the toy can do and really sell it to little kids. Action This is the release stage for the product. The product is released on to the market and starts to get sales. In this case the toy company will have released the product just before Christmas for maximum sales as the consumers are buying gifts for their children or friends. All advertising is split into two categories, above or below the line advertising, or sometimes both which means that it will be on the line. Advertising which is described as being above the line is advertising which is paid for by the company and is visible and obvious to the target audience. These can be TV adverts or adverts on the internet. Below the line advertising is the opposite and is not paid for by the company. Examples are merchandising and PR agencies. ?? ?? ?? ?? ...read more.

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