• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Promotion. Before a business carries out a promotional campaign, it must decided whether the campaign if to advertise a new product, a new product or the whole brand.

Extracts from this document...

Introduction

Promotion Before a business carries out a promotional campaign, it must decided whether the campaign if to advertise a new product, a new product or the whole brand. Once this is done the business must carry out market research that covers the following points; * Potential customers, customer types and target market * The target markets habits i.e. when they watch TV, what magazines they buy etc. * How many times the advertisers wish the potential customers to see an advertisement * How great a percentage of the market they wish to reach, etc. Promotion is all about getting your message across to the consumers about you're your product. This message you're trying to get across to them is all about "FaBs" which stands for "Features and Benefits". The idea of promotion is trying to portray that your product is the best and that they need it and want it. Promotion should contain the message that tells the consumers what the product is and why they should buy it. ...read more.

Middle

It can even be testers in magazines, the consumer tries the sample and if they like the product they want more of it, so then a few weeks later the actual product is released they buy it. This is a good idea if the product is successful, this can also bring out faults and problems in the product if it's released in a sample before its been properly tested. This can be good but you would need to show a lot of the good qualities and few of the bad ones. This will hopefully encourage the consumers to buy your product. These are the people in the company that look after the company image and convince the consumers and the press that their product is good even if it is not. These people also talk to the press so that they can influence the public through the papers and news. An example of this is when Cadbury had a scare about their chocolate being poisoned. ...read more.

Conclusion

Desire The desire stage is where you want the consumer to know that they are going to buy your product before it is even released. The toy company would probably make a new advert and explain what the toy can do and really sell it to little kids. Action This is the release stage for the product. The product is released on to the market and starts to get sales. In this case the toy company will have released the product just before Christmas for maximum sales as the consumers are buying gifts for their children or friends. All advertising is split into two categories, above or below the line advertising, or sometimes both which means that it will be on the line. Advertising which is described as being above the line is advertising which is paid for by the company and is visible and obvious to the target audience. These can be TV adverts or adverts on the internet. Below the line advertising is the opposite and is not paid for by the company. Examples are merchandising and PR agencies. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    even more products then they can by sending those emails or text messages. * Design all of the in-store newsletters and the advertisements up in the stores. They use software such as Quark Xpress, Adobe In design, Photoshop and Illustrator.

  2. Design a promotional campaign for a Sandwhich bar.

    Target markets Sandwiches are eaten by a huge variety of people, especially during lunch time which is the 'golden hour' of the sandwich industry. However as we are a new company we hope to shock the public, and thus become recognized, much in the same way that the ice

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    Before researching my primary research I will have to consider some important points, these are: Initial considerations: ? The type of information required ? The type/ nature of respondents who are to be surveyed ? The method(s) by which the survey is to be administered Limited factors including; ?

  2. Business Studies Company Profile

    * A smaller company would be more reliant on BMW, and so would hold a large stake in BMW. Competitors * Competitors would also be interested in BMW, as they can compare how well they are doing in the market they are in, in comparison to BMW.

  1. Creative Product Promotion

    It has launched a handled device for electronic books. Sony is extremely proud of their objectives and targets program. Every department is required to have objectives and targets, which are reviewed, at each management review at the end of the fiscal year. This has lead to a very diverse and expansive program and everyone feels that they are participating in continual improvements.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    people should be careful with the drink but she had spilt it on herself and claimed McDonalds should give her 7500 in damages. Afterwards McDonalds paid her that amount and although McDonalds could have win this argument. It didn't want a bad view of one customer and wanted customer satisfaction.

  1. Unit 2 Investigating business

    choose the right form of business as this could make or break your business. The goals of a business need to be considered when choosing your type of business as if you wanted to sell shares then you need to think about being a PLC as you can't be a

  2. Coca cola marketing plan. The following marketing plan forms the basis for the ...

    This product segment has shown a steady growth since 1999: an increase of 13.5% over a period of 6 years. The consumption rate per capita in 2004 has reached 3.94 liters, which represents a 4.0% increase compared to 1999 (ref.3).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work