D1
OXFAM
The Donors and Customers
On a priority ranking scale, I strongly believe that the donors and customers are the second most priority. The reason being is that the customers/ donors in my opinion are the foundation of Oxfam. The explanation is that without these 2 stakeholders Oxfam would find it quite difficult to operate, as firstly they would have no funds, and secondly due to lack of funds, the work they do would be limited. Lastly the impact that these 2 stakeholders embrace is too much for them not to be the priority stakeholder in Oxfam. This opinion is justified in the Oxfam annual report which clearly shows that funds raised from donors/ customer(Who contribute a form of donations) is £4 million higher than the previous year. The reason why I have placed these 2 stakeholders together is because they share the same common interest to donate in some form to Oxfam; by doing this they are working together as 2 stakeholders to impact Oxfam positively.