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Restaurant Business Proposal. Our company is only focused on producing appetizing, heated chicken burgers quickly and efficiently.

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BUSINESS PROPOSAL Grade 8 Mall Business Owners: Adrian Balaganesh, Jason Gill, Brendon Samlal Business Name: "The Burger Joint" Slogan: "It's the one stop, burger shop!" Description: Our company is only focused on producing appetizing, heated chicken burgers quickly and efficiently. The delicious burgers that we are making will contain a single, flavourful cheddar cheese slice, a tender chicken meat patty, shredded lettuce, special mayonnaise, all topped with toasted buns. This product will be sold at the amazingly low price of CA$2.50, while 50 of these burgers will be produced. We plan to make our burger similar to the McChicken made by McDonald's (tm) because this burger was found to be part of the top 5 sellers in a poll held by McDonald's in 2010, but our burger will have slight variations. We have chosen the price of CA$2.50 because the original McChicken sandwich retails at CA$3.79 and because our burger is so similar to it, we decided to make our price a little less than that of the McChicken. ...read more.


To market our product, we will both be making posters and verbally advertising our products. We chose to use posters because from our own personal experiences, we feel that a professionally made poster attracts several customers; we will be spending a total of $5 on advertising. We will also be verbally advertising our business by telling students that we know in Grades 6 & 7 to buy our product and also advertise for us. This form of advertisement is productive and also free of cost! We are planning to produce exactly 50 chicken burgers for the Grade 8 Mall. We have decided to make only 50 burgers because there are around 700 Grade 6s and 7s and we are only trying to meet 7% of the entire population of buyers. There are going to be more than 50 businesses equally divided between 700 kids, each business should attract at least 7% of the buyers, and that is a best case scenario. ...read more.


If it does not work out, we will resume the original price of $2.50. Our consumers are going to be the teachers, and the Grade 6s and 7s. The consumers usually want something that is delicious and is served quickly, and lots of people love burgers! We only have to supply the ingredients to make a burger along with the grill to warm up the meat patties and we demand $2.50, whereas it only cost about $1 to produce a burger. Yes, we will be making at least double the amount spent, so we will be profiting about $60, which is a good profit. We thought up of our company name, "The Burger Joint," by simply wondering where people sell burgers at and we automatically thought up of a burger joint, so we entitled our company a simple yet catchy name. We got our slogan by pondering the focus of our business, which is providing warm burgers quickly, so we thought of saying our business, is the "One stop, burger shop." ...read more.

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