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Richer Sounds

Extracts from this document...

Introduction

Richer Sounds Activity What is an Activity? A business activity is the operations carried out by a specific organisation; the goods it produces, the service it offers. It could be one or the other or both. Many businesses have just one activity (the core of the business) but it is not unusual for a business to carry out more than one. The activity of a business is what the business runs on. What is the activity of Richer Sounds? Richer Sounds is in the retail business. The stores have many products on offer such as: hi-fi separates, home cinema equipment, DVD players, amplifiers, speakers and DJ equipment amongst many other similar commodities. Richer Sounds sell their goods in three ways: * In-store * Via mail order * Over the Internet. Although Richer Sounds has many competitors most of them are large chain stores (e.g. Dixons) and sell slightly different items. Richer Sounds specialise in specific type of equipment, not just ordinary televisions or computers. The people they employ must be keen on hi-fi equipment and must share their knowledge amongst colleagues so that they can provide a high level of specialist service. Because of their success, Richer Sounds are in what we call a "niche retail market" which means they are doing well in the retail area of business. Richer Sounds has explored the different types of goods that they could also sell but were only to find it was not successful hence they stick to what they are good at. Were there any changes in the Activity? Richer Sounds is constantly looking at how they can change and make improvements. Some are forced from outside the company (external) whilst others come from then inside (internal). External changes that affect Richer Sounds and the actions that are taken * There are developments and/or changes in technology that affect the type of product sold. ...read more.

Middle

The design side is responsible for the creation of POS and further to that POS is liable to keep up-to-date of the designs and sharing them amongst all the stores as weekly "Point-of-Sale packs". 4. "The Richer Sounds website." This is also the responsibility of Marketing and covers every aspect of the website such as: the design of the website, making sure it is user friendly, making any change is updated on the website, distributing e-mail newsletters to customers and scrutinizing the use of the site - what the viewers are concentrating on when on the website. The marketing department undergoes many extents to meet every customers needs. However, there is something called "key customers" in the language of Richer Sounds which is an area that is equally respected as any other customer but is more outstanding. When Richer Sounds were first growing, the key customers were branded as male and between the ages of 16 and 30. After many years, and many technological developments the key customers are of a wider range. How IT and the Marketing Department work together The use of information technology is jig-sawed in the marketing system by: * Analysing customer data by storing it on the computer system. * Designing the catalogues and advertisements through specialised software (e.g. -Illustrator). * Producing a wide range of documents using Microsoft Word or word processing software. * Making contact with fellow colleagues, effectively, by electronic mail. * Internally and externally, sending text and graphic documents. Operations Department The operations department supports business movement, with help from aims and objectives. In this case the aim is to keep the technology up to standard, and this also applies to the news. It is the people working in the department's responsibility to make the Monday morning calls, and to get the information which is needed. One of Richer Sounds aims are 'Review what we do to make it better'. ...read more.

Conclusion

Richer Sounds should either use a different style of good packaging where more or less all the materials can be recycled or they should clearly label on the packaging that it is recyclable. This way, because there are many sales, all the packaging can be saved and recycled; Richer Sounds can now maintain a title of resourcefulness as well as having a good quality of services and goods. Gondhia Construction Ltd. Suggestions for Business Competition Mr Gondhia mentioned that he wanted to decrease his work load. One of the problems that was stated was that many people wanted fully furnished buildings as well. It was not mentioned earlier, but Mr Gondhia has maintained a high level of respect in India where he has opened a few charity camps and started to make quality buildings. In furniture that is put in these buildings have all got a unique twist to them. Why not import furniture from abroad and start offering them into contracts. This way he can enjoy himself take on less but more profitable work. The work decreases and offer increase will probably cover costs so it's a breakeven situation. Gondhia Constructions does not offer and special deals or offers so by making a few and his business known, if he wanted, Gondhia could have a better list of cliental rather than just the local business he is situated in. Suggestions for Economic Conditions Gondhia Constructions should keep in mind more than one supplier. This was if prices do increase, he can easily go elsewhere and spend more money which costs' will have to be covered by an increase in the property. Suggestions for Environmental Constraints If there are materials that are not needed, they can be sold to those who do need it. This way they make a profit and not make up space for any reason which could to lead to hazardous results. 8 meath road 66 sunnyside road ?? ?? ?? ?? Applied Business Studies Coursework: Investigating Businesses - 1 - ...read more.

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