• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Short Report on Globalization and Regionalization

Extracts from this document...


´╗┐Subject: Management Topic: This is International Management Table of Contents Globalization and Regionalization Globalization Regionalization References ________________ Globalization and Regionalization Globalization Globalization is perhaps the buzzword for business organizations operating in the present business environment. It has dissolved geographical and political boundaries and has made the entire world resemble a boundary less global village. Globalization involves a phenomenon in which business organizations are breaching geographical and political boundaries to reach out to new and untapped markets in an attempt to leverage on the existing business opportunities. The birth of multinational and transnational organizations is direct fallout of the phenomenon of globalization. ...read more.


Examples of firms pursuing international strategies include Lenovo Computers, Wal-Mart and others that have successfully entered into new markets and established a formidable foothold in those markets. International expansion strategy is recommended in circumstances where domestic markets for an organization starts getting saturated and the company has enough internal resources and expertise to manage business in an international level by being able to sustain its core competence areas in new foreign markets. It should also have sufficient financial resources to sustain the business in foreign locations. Favorable government regulations and a congenial political, economic, sociological environment are also essential pre requisites for a firm to enter into a foreign market (Organization for Economic Co-operation and Development, 2007, p.24-38). ...read more.


This type of strategy has its advantages in the form of greater focus, cohesion and integration of business. Moreover the risks of this strategy as well as financial and other expertise levels required are comparatively low for this business strategy. This strategy is ideal for small and medium enterprises or those that operate in domestic markets that have high levels of growth (Langford & Male, 2008, p.222). One of the firms that have successfully implemented this strategy is Keppel Corporation that is an infrastructure development firm based in Singapore. It has leveraged on the market opportunities in Singapore and has chosen to maintain its focus and concentrate on a single market and take competitive advantage out of the market and generate profitability and sustainability. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    At thus stage the sales curve will begin to level off as the new product excitement is lost and the competition reacts to the success of the product. There will be a movement of the profit line it will increase a little bit from the launch to the growth.

  2. Unit 2 Investigating business

    Source (http://www.entrepreneur.com/humanresources/employmentlaw/article52082.html) Assessment criteria C AO1 - research Research I am going to do some research into different banks and what they suggest that you require when setting up and running your business. The first bank that I have had a look at is Lloyds TSB; I found their website quite easy to use with very relevant information included.

  1. Applied Business Studies

    As I am the boss of 'Actors Vision', I know that if a decision needs to be made, I will make it and hopefully it will turn out for the best. There are a few ways how a business can get money when setting up a business, they can either

  2. Applied Business Unit 2 Coursework

    * Responsibilities and duties * Job purpose description * Job title * Logo * Department * Salary Job description Job role: retail assistant Job purpose: the purpose of this job is to provide a service to the Warwick community by providing the students and faculty with food, drink and necessities with a high standard of customer service.


    and steel, Ferro alloys and Ferro scrap are at present decided by the Ministry of Commerce in consultation with the Ministry of Steel. In a momentous move to push exports aggressively, Government of India has announced several measures in the new Five year Exim policy (200207), which is in effect from 1st April 2002.

  2. Investigating business

    (the business of the organisation. i.e. primary stakeholders) * What principles or beliefs guide our work? (The values of the organisation). A mission statement depicts clearly the businesses core aims, phased in a way to motivate employees and to stimulate interest by outside groups. J Sainsbury's mission Statement; aims and objectives J Sainsbury's mission statement is simple: *

  1. Research into Business Plans

    can also help someone who has had no experience and is new to having a business of their own. As well as having your own business and being your own manager, you have to have other people who help you and have an influence on decisions made within the business.

  2. This is a report on the international dimension of Costa Coffee and Coffee Aroma.

    with a comprehensive comparison of the similarities and differences between them. 2. I will be researching and analysing the reasons behind why one of my chosen businesses decided to develop an international presence. 3. I will fully explore the way the behaviour and actions of one of my chosen businesses

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work