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Stakeholders in Tescos and Cancer Research.

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Introduction

Assignment 1 Task 2 (P2) Unit 1: The Business Environment Investigating Two Contrasting Organisations Tesco Stakeholders What are Stakeholders? Stakeholders are a certain group of people that have an interest in a business. Each group have their own interests in the business. Tesco has many stakeholders. They are as follows, Shareholders, Customers, Employees, Government, Local Community, Suppliers, Financers and Pressure Groups. Each interest group has customers. Usually a customer wants quality goods at a low cost. They would also want a variety of products to choose from. All customers want these things and by Tesco providing them Tesco will attract more customers because of people talking about it. ...read more.

Middle

(5p off petrol for a �50 spend at Tesco) Tesco communicates with its stakeholders via emails, company's website and media such as TV adverts. TV adverts are an effective way to communicate with stakeholders as it's easy to get them. Tesco must communicate the true to the stakeholders, to reassure them, and produce if possible any evidence. Cancer Research UK Stakeholders Stakeholders for a charity will normally include beneficiaries, donors, users, members, the general public, the Charities Commission or other regulator, employees, and experts in the field. Charities rely on beneficiaries as they are who they receive benefits from which they need in a charity. Donors are really important for charities. ...read more.

Conclusion

Communicating with professional stakeholders is essential to the overall success of any project. The 'who, what, why, when and how' of communication is critical to ensure that all relevant stakeholders are informed about plans, have the opportunity to feedback and eventually take some ownership of the intervention. Equally important, communication with professionals plays an important part in building confidence in and keeping the reputation of the organisation responsible for delivering the intervention. Charities can communicate with stakeholders on their website or by advertisements. They can include government statistics on their website and how many donators they got and how much money they raised to show their progress. This will interest stakeholders as they can see how well the organisation is doing and what they can do to improve on this and keep it going. ...read more.

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