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www.Dell.com Dell: History: Dell an American computer-hardware company based in Round Rock, Texas, develops, manufactures, sells and supports personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, televisions, computer peripherals and certain other products. As of 2006, Dell employed more than 78,700 people worldwide. Formerly holding a substantial lead in sales of PCs and of servers, the company recently slipped behind Hewlett-Packard (HP) in these markets. According to the Fortune 500 2006 list, Dell ranks as the 25th-largest company in the United States by revenue. In 2006, Fortune magazine ranked Dell as No. 8 on its annual list of the most-admired companies in the United States. One publication has identified Dell as one of 38 high-performance companies in the S&P 500 which consistently out-performed the market over the previous 15 years. Mission Statement: Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: � Highest quality � Leading technology � Competitive pricing � Individual and company accountability � Best-in-class service and support � Flexible customization capability � Superior corporate citizenship � Financial stability Objectives: - To achieve market share of 14% by year 2002 worldwide. - Continue expansion of server and storage products. - Continue to maintain low costs - decrease each year by 1%. - Establish global brand recognition. SWOT Analysis of Dell: Strengths: All customers or businesses can customise each computer or laptop so that it's suitable for that particular business or customer. So therefore, Dell customers can customise laptops or desktops on the types of hard drives, processors, motherboards, computer cases, fans, graphics cards, memory (RAM), size of screens and much more. Also, Dell has an internet sales leadership of at least �3 million Pounds worth of products such as computers, laptops, and much more that dell sell everyday. ...read more.


Dell estimates that 7 percent of PowerEdge and PowerEdge SC servers shipped in 2006 were configured with EIST features enabled, providing customers with the potential to save an average of 25 percent in power consumption. "We continue to meet goals on eliminating the use of substances of concern from our product designs and increasing energy efficiency of our products while maintaining our high standards of reliability and product safety," said Don Brown, senior manager of environmental affairs for Dell. Legal: Dell's privacy policy processes and practices demonstrate our respect for our customers' and employees' privacy. In addition to complying with legal and regulatory requirements, Dell's customer privacy practices are designed to deliver an optimum customer experience. To develop awareness and encourage compliance with Dell's privacy practices, all Dell employees are required to successfully complete privacy compliance training. Privacy initiatives and governance are driven by the Privacy and Information Protection Office, which is part of Dell's Ethics and Compliance Office. Dell proudly displays the Better Business Bureau (BBB) Online Privacy Seal on domestic Web sites, certifying adherence to industry-standard privacy practices. To help promote public awareness of data privacy and security best practices, Dell is a sponsor of programs such as the GetNetWise coalition and the Get Safe Online campaign. Lawsuit Problem on May 2007: On May 2007, the New York Attorney General Andrew Cuomo filed a lawsuit against Dell for "false advertising and deceptive business practices, including offering misleading financing, and failing to honour rebates, warranties and service contracts." Dell spokesman Bob Pearson portrayed the lawsuit as based on only a small portion of Dell's customers and as in no way reflecting the way the company treats its customers. Dell's hardware-warranty contract says that customers must troubleshoot over the phone - including possibly opening the computer - before Dell will send a technical service provider to replace a part. The Audience or Consumer Group of Dell: Dell has a very wide range of consumer groups, men and women of age over 18 can be in the consumer group of Dell. ...read more.


Product Life Cycle Management is the succession of strategies used by management as a product goes through its life cycle. The product lifecycle goes through many phases and involves many professional disciplines and requires many skills, tools and processes. Product life cycle (PLC) is to do with the life of a product in the market with respect to business/commercial costs and sales measures; whereas Product Lifecycle Management (PLM) is more to do with managing descriptions and properties of a product through its development and useful life, mainly from a business/engineering point of view. Dell's product Life Cycle: Development: Televisions or screens: These products are still developing, Dell just needs to get loyal customers in order to buy these sorts of televisions, and Dell also has to find a way of breaking into the customers of its competitors such as Sony or Samsung. Introduction: Windows Vista: This was just released on February 2007 as it is the update of Windows XP and provides many more features in the software compared to Windows XP, although it is an expensive software, Dell send this software as a deal with a computer which makes its customers very happy as this software will also grow gradually as with the XP also grew Gradually. Growth: Dual processor Maturity: Laptop Saturation: Desktop Decline: Windows 98, Windows 2000 Windows 2002 and Windows XP: These operating systems are no longer on Dell's computers as the only operating system that run through Dell's computers is the new operating piece of software or operating system which is the Windows Vista. Lesson(s) learnt: Start and Spend little money when introductory of the company and introductory of a product, more customer complaints and more risks increase when Dell started to sell product for home and Home entertainment products. This is because of certain customers not liking the product that they have bought or of a technical feature that wouldn't be working properly, it would be harder for Dell to deal with individual customers rather than other businesses such as colleges or schools. ...read more.

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A well researched piece of analysis. The writer mostly shows good understanding of the business terms with one or two exceptions. The essay would benefit greatly from using paragraphs and bullet points to clearly show the different points.

Marked by teacher Dennis Salter 15/05/2013

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