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The business that I have decided to start up will be called "Scowcroft Conservatory Cleaning". Scowcroft Conservatory Cleaning will be a service and will clean conservatories and similar things such as greenhouses.

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Introduction

Summary The business that I have decided to start up will be called "Scowcroft Conservatory Cleaning". Scowcroft Conservatory Cleaning will be a service and will clean conservatories and similar things such as greenhouses. The objective of this business is to break even in the first year. This will be a start up business and run by myself. I have chosen to be a sole trader because of these reasons: * It is very easy to set up and there aren't all of the forms to fill in. * It is easy to continue the business after the initial start up. * Being a sole trader has many tax advantages. * I will have much more control over the business and the decisions of the business. * Running the business is much more private. * I will have more flexibility so I can do more of what I want. The business will be in a market, which will clean conservatories for commercial and private dwellings in the area of Greater Manchester. This is an expanding market because more people are having conservatories fitted onto their houses and there being no one to clean them, which shows that there is a niche, which I can take over. ...read more.

Middle

In general the proposed selling prices of Scowcroft Conservatory Cleaning will be lower than those of competitors. The reason for this is to attract customers away from the local competitor as soon as possible. Potential customers will be encouraged to switch from their existing supplier by lower prices, introductory offers, better local presence, faster delivery, charismatic staff, niche market target and complete packages. Once they are customers, people will keep buying the service of Scowcroft Conservatory Cleaning because of good customer care, top quality products, regular customer reviews, highly trained staff, the personal touch, good deals for customers and price guarantee's. I think that this is the best market plan to get as many customers as posible. Prices I have decided to sell the service of Scowcroft Conservatory Cleaning at the price of �50 for each conservatory that is cleaned. I have chosen to sell the service at this price after market research. The competitor has a price of �65 for each conservatory that is cleaned. I think that this is the correct price because it is cheaper than the competitor, it doesn't sound too cheap and I am still making a large profit. Financing and Assets Scowcroft Conservatory Cleaning will be financed in these ways: Source Amount (�) ...read more.

Conclusion

From the cash flow of the first year I can clearly see that the amount of profit is increasing greatly after each month in the first year. If this trend continues the business will continue to make greater profits in the following years which could lead to being able to expand the business and to introduce more employees. The key to success for this business is that there is enough capital to keep the business running in the early months. Form the profit and loss account I can see that during recession the business will only loose �8880 this could easily be reduced by cutting wage payments or increasing borrowings. In the profit and loss account I could also see that during a boom year I would be making a profit of �20,080, which is far greater the amount lost during recession. Therefore it is important to make sure that the business is fully established in the early months whilst turnover and output is low, this will ensure greater efficiency in later months. From the profit and loss account I can see that I have exceeded the objective for the business, which was to break even in the first 12 months, by making a profit as well. ...read more.

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